This slide show outlines our direct marketing strategies for regional publishers.

1. RegionalPublishing

2. Newsstand Agents Direct Mail eNewsletter Events New Movers Web / Mobile

3. Database Elements Name, Phone, Email, Postal Address Overlay Data (0ver 300 elements) Age - Race Income - Profession Home Owner - Like to Read Gender - Likes to Travel Origin of Record – Where did the Reader come from? Direct to Publisher - Survey Monkey eNewsletter - Digital Display Tixt.com - Search / PPC / CPC Category of Interest Contest - Event Email - Give Away Sub Category What specific Contest/ Campaign/ Event etc. Any customized category How they heard about the offer/event.

4. Programs Data Appending LSC Digital can work with your incomplete database to append or add missing information like postal address, contact information or consumer lifestyle information: Email Appending: adding verified and permission based email addresses. LSC’s match rate is generally 20+% Data Appending: adding consumer demographic, psychographic and lifestyle information. LSC’s match rate is generally 70+%

5. Programs New Movers New consumers and businesses are very strong potential subscribers for regional magazines. Newspapers target this group and so should you by acquiring new names that move into Geo or specific Zips New Mover Emails Target new movers to the area with effective email transition marketing cascades. Sign them up for eNewsletter programs. Convert them into subscribers with special offers Build a great new advertising revenue stream by offering solo Ads and sponsorships

6. Development of E-Newsletter Programs Restaurant Clubs Cooking Local News Weekend Reviews

7. Programs Merge / Purge Plus Multi Model Program Data Processing USPS Hygiene Verification of data elements De-duplication / Selecting / Outputting of data file Reporting and campaign information Multi Model Profile clients files / provide match reports/ suggest selects to test. Drop selects into lower segments of the merge and mail. Results will be optimized with regression model. LSC will allow names to be mailed at minimal cost.