How to recruit great talent using twitter final
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How to recruit great talent using twitter final
- 1. How to Recruit Great Talent using Twitter Laura-Jane Sarkodee @recruiting_edge 13th November 2013
- 2. Social Recruiting Frustrations • I don’t get any engagement when I tweet – it feels like I am talking to myself! • Social recruiting doesn’t work! I have never had any responses from posting jobs… • I don’t have TIME to mess about with tweeting! Arghhhh! • Hiring Managers need to fill roles quickly and social media engagement is too SLOW! • I don’t get the hype – what I have always done works fine. • We don’t have enough followers / fans – it’s pointless sharing our jobs • I don’t get support from the top to implement social recruiting – they’re scared of the implications
- 3. Job Search – The Changing Landscape 50% of Britons use Social Media to find Work! 43% would rather leverage Facebook, compared to 22% on Linkedin Brits have access to 300 live vacancies through 1st & 2nd Degree Connections 1 in 8 worry about privacy implications Design, IT & Retail Professions are most active UK Leads the World in Mobile Internet Use
- 4. Why Engage? • 74% of Employees are Actively Searching for Work or are open to Hearing about New Opportunities! • 69% of Employees say looking at New Opportunities is part of their Regular Routine! • Reduce competition for top talent. • 61% of individuals expect Companies have a Social Media Presence • Mindsets are changing – Individuals EXPECT to be found!
- 5. Candidate Perception • I don’t have TIME to look for a new job! • I never get feedback when I apply for jobs • I wish I could find out what it’s really like to work at a company before joining • There are too many jobs advertised – how do I know which ones to apply for?
- 6. Twitter Demographics • • • • • • • • • 555m Twitter Users 182m Visitors / Month 54% users accessing Twitter via Mobile Users spend average 11 minutes / visit 59% Female / 41% Male 38% earn between £25k - £50k 30% are 26 - 34 age bracket 27% - 35 – 44 age bracket 79% have college qualification or higher
- 7. Twitter – The Basics • What is a twitter handle ‘@’? • What does a hashtag ‘#’ do? • Number of characters permitted per tweet? • What is a Retweet / RT? • What is a DM? • What are ‘Followers’? • What is a Twitter Bio?
- 8. Dedicated Recruiting Account • Use a personal profile picture • Be specific in your ‘Bio’ • Choose a memorable handle • Add a location • Include a link to your Career Site / Page
- 9. What to share • Link back to your website / career site • • • • • • • • • • Jobs Employee testimonials / success stories Quotes from staff Events / charity involvement Action pictures Videos Competitions Questions / quotes Humour Industry information
- 10. Social Media Management My Recommendation Hootsuite
- 11. Be Proactive and Search!
- 12. How can I find candidates on Twitter? 1. Followerwonk 2. SocialBro 3. 12 Mass
- 13. Twitter Re-cap • Create a Recruiting Account • Share Great Content and be Authentic! • Search Bios – Follow & Engage • Search Tweets – Follow & Engage • Respond to DMs & @Mentions promptly • Engage your workforce / candidates on social • Always offer a method of contact
- 14. • Focus on Quality rather than Quantity. • Get passionate about your company and opportunities! • Find your cyber voice - be authentic to you and your employer brand! • Become a marketeer and have fun getting creative • Don’t oversell opportunities! • Turn Fans / Followers into Subscribers on your career site • It a not a blue pill!