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Improving Awareness of Your Cause
       Through Social Media
                Lauren Santucci
            Michigan State University
         New Media Drivers License Course
Social Media is Not That Scary


• Move into the NOW

• Traditional Media

• Transform old into new
TWITTER
• Inform

• Post positive/negative
  happenings

• Get to know your
  followers

• Update Page!
Create A Facebook Cause!
  VITAL TOOL

• Spread Awareness

• Circulate Petitions

• Up-to-date info

• Expand donor base

• AND MOST IMPORTANTLY...
  RAISE MONEY!
Blogging For a Cause
•   Blogger, WordPress, others

•   Insight From Advocates of the Cause

•   Thought Leader

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Short Powerpoint 5 slide presentation

  • 1. Improving Awareness of Your Cause Through Social Media Lauren Santucci Michigan State University New Media Drivers License Course
  • 2. Social Media is Not That Scary • Move into the NOW • Traditional Media • Transform old into new
  • 3. TWITTER • Inform • Post positive/negative happenings • Get to know your followers • Update Page!
  • 4. Create A Facebook Cause! VITAL TOOL • Spread Awareness • Circulate Petitions • Up-to-date info • Expand donor base • AND MOST IMPORTANTLY... RAISE MONEY!
  • 5. Blogging For a Cause • Blogger, WordPress, others • Insight From Advocates of the Cause • Thought Leader