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Improving Awareness of Your Cause Through Social Media Lauren Santucci Michigan State University New Media Drivers License Course
Social Media is Not That Scary • Move into the NOW • Traditional Media • Transform old into new
Awareness of Your Cause is Key Social Media=Awareness=Response=Public’s Help • Twitter • YouTube • Facebook • Adwords • Linkedin • Blogger
TWITTER • Inform • Post positive/negative happenings • Get to know your followers • Update Page!
Facebook • 150 Million Daily Log on • Large Application Variety • Create Facebook Group & CAUSE
Create A Facebook Cause! VITAL TOOL • Spread Awareness • Circulate Petitions • Up-to-date info • Expand donor base • AND MOST IMPORTANTLY...
Raise Money! • 501(c)(3) nonprofit or Canadian registered charity • Donate directly from page • “Scorecard”
Linkedin- Essential! • Contacts • Guide • Staff
YouTube Watch
Google AdWords • 90 Million Users • Your own ad • Different Formats • Generate awareness
KeyWords KeyWords KeyWords • Choose wisely • Already looking for you!
Blogging For a Cause • Blogger, WordPress, others • Insight From Advocates of the Cause • Thought Leader
Thank You Questions?

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