Presentation for DalaWorks, accelerator for app entrepreneurs in Cape Town, South Africa.

1. APP LAB
Cape Town
Dala: Create
in Xhosa

2. MISSION
Empower a new group of entrepreneurs to
develop applications, software products, and
companies that create direct and tangible
value for African markets.
Arm them with technical and business
skills, support them in a culture of creation
and entrepreneurialism, connect them with
opportunities to help them develop
themselves and their ventures.
2

3. OPPORTUNITY
Corporate Partners* Community Partners
Teachers Mentors
Employers Resources
Clients Internships
International
Partners
*Corporate Partners TBD; these are just possible examples 3

4. AFRICAN TECH IS EXPLODING
Africa Leads in Mobile Money
4

5. DALAWORKS APPS
Program Outcomes
• 4 months of training in app development • Demo Day: pitch app to community
• Shared office space @ Bandwidth Barn, • Reverse job fair: employers come to meet
RLabs participants
• Services: broadband, hosting, legal, • Work for our AppFactory
software
• Work for DalaWorks in subsequent
• Workshops and classes geared programs
specifically to app development AND
entrepreneurship: web development, user
• Links to international programs, e.g.
learning Python at Hackbright Academy in
experience design, pitching, etc.
San Francisco; become a Hackstar at
• Extensive mentor network TechStars; intern at Seedcamp in London
• International partner resources
5

6. INPUTS AND OUTPUTS
Community partner
organizations provide
basic training and filter e.g.
dedicated participants
y
Become an Jobs International
Earn revenue entrepreneur (Local startups, companies,
opportunities,
from apps (potential seed funding
DW App Factory,
from RLabs)
DalaWorks itself) internships
6

7. PARTNERS AND INVESTORS
Contributions Benefits
• Three cycle accelerator • On the ground market
investment/sponsorship intelligence on innovation in
• Scholarships Africa
• Equipment • PR, Branding, social media
• Mentors, teachers, and advisors • Branded apps, app challenges
• Sales and marketing channels • Startup ecosystem development
for developers and producers • Acquisition targets (IP, talent)
• Early mover, long-term
association with innovation
• Building South African skills;
developing new talent
7

8. PARTNERS*
South Africa International
• Silicon Cape • Hackbright Academy
• Bandwidth Barn/CITI • TechStars
• RLabs • Seedcamp
• Mxit • 500 Startups
• Microsoft • Omidyar Foundation
• MTN • Endeavor South Africa
• eNCA • Unreasonable Institute
• Blackberry • Bloomberg
• Google/Android • BLKSHP
• Girls Who Code
• Wesgro
• Technology Innovation Agency • NCWIT
• Department of Trade and Investment • Women Moving Millions
• Investing in Women Initiative of Calvert
• SAA Foundation
• Virgin Atlantic • Cherie Blair Foundation
• Lawyer • Goldman Sachs 500 women
• Accountant
*Corporate Partners TBD; these are just possible examples 8

9. MENTORS
South Africa International
• Andy Volk, Mxit VP Developer Relations • Christian Fernandez & David Phillips,
• Marlon Parker, RLabs CEO Hackbright Academy Founders
• Chris Vermeulen, Bandwidth Barn CEO • David Cohen, TechStars Founder & CEO
• Andrea Bohmert, Knife Capital MD • Reshma Sohoni, Seedcamp CEO
• Zulfiq Isaacs, Liquid Thought CEO • Jason Mendelson, Foundry Group
• Anita Nel, InnovUS, Stellenbosch University • Michael A. Jackson, early-stage investor
• Johanna Kollar, Google Startup Support • Roger Ehrenberg, IA Ventures
• Tony Ruiters, Business Connexion Chairman • Andrew Barr, Institutional Venture Partners
• Ellie Hagopian, Skyrove CEO • Paul Singh, 500 Startups
• Brent Beshore, AdVentures CEO
• Irving Fain, Crowdtwist CEO
• Kathryn Minshew, The Muse CEO
• Andres Barreto, Onswipe Co-Founder
• Kevin Prentiss, Red Rover CEO
• Caren Maio, Nestio CEO
• Rachel Sklar, Change the Ratio
• Ben Lerer, Thrillist CEO
9

10. PROGRAM STRUCTURE
• Basic Training • Build apps
• Develop pitches
• Choose projects • Testing and adjusting
• Prepare for Demo Day
• Entrepreneurship • Mentor sessions and
• Reverse job fair
workshops events
Month 1 Month 2 Months 3-4 Month 5 Month 6
•Continue support for
• Review applications
entrepreneurs
• Interview candidates
• Job placement
• Plan events,
• International
mentoring workshops
placements
10

11. COMPETITIVE ANALYSIS
Target Value
Financial
Market Proposition
Intensive training in app building
Apps and startups focused App revenue share, government
and entrepreneurship, exchanges
on South Africa, Africa, esp. sources, corporate partners,
with top international
targeting feature phones private investors
accelerators
Cape Town
formerly Startups focused on African
market (starts in February Seed funding, entrepreneurs in Angel investors
2013) residence, local mentors (up to $100k for variable equity)
Cape Town
Business coaching and
Globally scalable startups mentoring, completed business R100,000 ($12k) for 20% equity
plan
Sandton, Johannesburg
World Bank InfoDev, SA
Incubator and education for Training and accreditation in
government & membership dues
mobile entrepreneurs mobile technologies
(R1000-1500/month)
Tshwane, Gauteng
Social entrepreneurs and Networking and community Membership dues, paid events,
independent workers building crowdfunding
Johannesburg
11

12. TEAM
Philip Kiracofe Elizabeth Gould
Advisor & Mentor Managing Director
• 18 years experience with startups • 10 years experience in media and production
• Rare Medium Ventures Incubator (1999) • Senior Producer at Bloomberg TV covering
• Partner in Horizen Ventures, early stage startups and venture capital
fund in India (2004) • Executive Producer of documentary series
• Advisor and mentor to Cape Town on TechStars, leading global accelerator
startups (2011) • Studied economic development at University
• Based in Cape Town and NYC of Cape Town
• Based in Cape Town and NYC
12

13. DW APPS ANNUAL BUDGET
Staff $155,000
Rent & Utilities $17,400
Events & Marketing $67,500
Legal & Admin $37,000
Travel $20,000
Total Operating Expenses $296,900
Total Seed Investments (Equity) $375,000
* 10 investments per class, 1.5 classes per year
* Four program commitment ($2 M total fund)
13

14. APPENDIX
14

15. PARTNER: THE BARN
• Host to program: premier tech
education space in South Africa
• Facilities: co-working space,
computer labs, broadband
• Mentorship: other members of
space (BlackBerry Apps Lab,
CITI, Silicon Cape,
entrepreneurs, service
providers
• Events: workshops, panels,
networking events, classes
15

16. PARTNER: RLABS
• Feeder to program: attracts
and develops talent, filtering
their participants with
marketable and scalable ideas
• Facilities: another home for
entrepreneurs to work
• Springboard for potential
expansion to other RLabs
locations
• Seed Fund for companies
graduating from program
16

17. PARTNER: MXIT
• Mxit Developers are DW
teachers
• Mxit Executives are DW
mentors
• Mxit App Store: scaling in 2013
• Cost to develop an app:
• Average Revenue per app:
• More stats: coming from Andy
17

18. FOCUS ON WOMEN
Consumption Labor Force
Worldwide, 2/3 of new mobile subscribers
in the next 5 years will be women.
Re-investment Corporate Governance

19. AFRICA’S RAPID STARTUP GROWTH
35 TECH HUBS IN 13 COUNTRIES
South Africa:
map by since February 2012 19

20. THE AFRICAN CONSUMER IS RISING
• 35% growth in consumer spending by 2015
• 221 million new consumers by 2015
• % of Africans with clean drinking water: 61
• % of Africans with mobile phones: 66
20

21. SOUTH AFRICAN INTERNET IS MOBILE

22. TEAM
Elizabeth Gould, Managing Director
As Executive Producer of the TechStars documentary series, Elizabeth knows the inner workings of the
program in a way few others could. She spent more than 18 months documenting the entire process of
the first New York program, from conception through six months after Demo Day. Beyond learning the
intricacies of the program itself, Elizabeth also got to know the tensions, challenges, and stresses of
the program from all sides: entrepreneurs, directors, mentors, and investors. In regular interviews with
all the actors, she got to understand the different perceptions of the same situation (i.e. mentor
meetings, team tensions, pivots, team progress or lack thereof) in a way that is completely unique.
Elizabeth has a deep and longstanding passion for economic development, specifically in Africa and
South Africa, which she studied at U.C. Berkeley. She spent a year at the University of Cape Town
studying political economy in the developing world and South Africa specifically, and another six
months traveling in sub-Saharan Africa. She wrote her honors thesis on a microfinance project in a
township outside Cape Town, positing that economic empowerment brings unforeseen social benefits.
It is for this reason that she believes so strongly in the power of accelerator programs to help
entrepreneurs gain the skills to build businesses, communities, and whole economies.
Elizabeth’s experiences in Africa and other emerging economies gave her a global outlook that led to
her graduate work at the School of International and Public Affairs at Columbia University, and her
subsequent career as a journalist at NBC and Bloomberg TV. In addition to her in-depth series and
specials, she has produced interviews with the top global leaders of our time, including Bill Gates, Bill
Clinton, Warren Buffett,and George Soros. Her recent work has focused on technology and innovation
as well as sustainability and clean energy. She is excited to move to Cape Town and improve her
surfing.
22

23. TEAM
Philip Kiracofe, Director
Since arriving in NYC in 1994, Mr. Kiracofe has been deeply immersed in technology, real estate, and
entrepreneurial ventures. He has co-founded or led a diverse range of companies including a pioneer
online grocery service company, an India-based venture capital fund, the first large-scale social
networking site, and a NY-based property development firm.
In 2009, he founded Horizen Partners to incubate far-reaching projects based on the foundations of
innovation, adventure and sustainability. Current projects include Horizen Ventures (early stage VC),
Mountain Bike Haiti (social venture promoting adventure tourism), Stik.com (Facebook-integrated
referrals) and Failure Club (a collaboration with Morgan Spurlock where members pursue ambitious
dream projects). He has advised South African start-ups and is now raising a new venture fund in Cape
Town.
In his free time, Philip’s interests range from adventure and endurance events (he has climbed Mt
Kilimanjaro, completed Ironman triathlon and Comrades Marathon) to charitable pursuits (Carnegie Hall
Notables, Service Space). He sits on the Board of Directors for the Manhattan Chamber of Commerce
and has served as President of the Manhattan Association of Realtors.
Philip attended the United States Air Force Academy, where he studied Computer Science and
Behavioral Science. He currently splits his time between Manhattan and Cape Town.
23

24. CONTACT DETAILS
Elizabeth Gould:
elizabeth@dalaworks.com
@lsabeth3 (twitter, skype)
Philip Kiracofe:
philip@horizenpartners.com
@pkiracofe (twitter, skype)
24

25. PHASE 2: DALAWORKS MEDIA
25

26. DALAWORKS MEDIA
Train a new generation of digital
storytellers in the editorial, creative and
technical skills needed to conceive,
develop, and execute a complex video
series: documenting the journey of the app
entrepreneurs through the program.
26

27. DW PRODUCERS GET
Program Outcomes
• 6 months of training in digital media and
documentary production--learn by doing • Marketable skills in digital video
production and storytelling
• Pre-production: production planning,
project management, budgeting • Production Reel
• Production: cameras, lighting, audio, • Credit on full scale documentary
composition, interviews, video techniques production
• Post-Production: media management, • Connections to local and international
logging, story production, writing, editing, production companies and networks
graphics • Mentor next generation of producers
• Continuous feedback with local and
international mentors
27

28. PROGRAM STRUCTURE
APPS
• Basic Training • Build apps • Develop pitches
• Choose projects • Testing and adjusting • Prepare for Demo Day
• Entrepreneurship • Mentor sessions and • Post-program preps &
workshops events reverse job fair
Month 1 Month 2 Months 3-4 Month 5 Month 6
• Basic camera and • Documenting APPS program
• Final editing and
production training • Media management and logging, story production finishing processes
• Assigning roles • Editing graphics production • Mastering for
• Production planning distribution
• Feedback from international mentors
MEDIA
28

29. DW MEDIA BUDGET - in process
Staff $50,000
Equipment $75,000
Facilities $60,000
Legal & Admin $50,000
Total Operating Expenses $235,000
Total Seed Investments (Equity) $375,000
* 10 investments per class, 1.5 classes per year
* Four program commitment ($2 M total fund)
29