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Search Analytics: Powerful diagnostics for your site

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Louis Rosenfeld
Louis Rosenfeld

Presented by Lou Rosenfeld and Rich Wiggins to Seth Earley's Search Solutions Jumpstart Conference Series, November 3, 2006.

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Search Analytics: Powerful diagnostics for your site Search Solutions Jumpstart Conference Call Series November 3, 2006 Louis Rosenfeld www.louisrosenfeld.com www.rosenfeldmedia.com/books/searchanalytics
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of a Search Log (from Google Search Appliance) ,[object Object],[object Object],[object Object],[object Object],Full legend and more examples here: http://www.rosenfeldmedia.com/books/searchanalytics/blog/log_sample_google_appliance/
The Head, the Long Tail, and the Interesting Stuff in Between Sorting queries by frequency results in a Zipf Distribution Can we improve performance for the most popular queries?
SA as Diagnostic Tool: What can you fix or improve? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Research: What do they want?… ,[object Object],[object Object]
User Research: …who wants it?… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Research: …and when do they want it? ,[object Object],[object Object],[object Object]
Search Entry Interface Design: “The Box” or something else? ,[object Object],[object Object],… OR…
Search Results Interface Design: Which results where? ,[object Object],From SLI Systems (www.sli-systems.com)
Search Results Interface Design: How to sort results? ,[object Object],[object Object]
Search System: What to change? ,[object Object],[object Object],[object Object],[object Object]
Navigation: Any improvements? ,[object Object]
Navigation: Where does it fail? ,[object Object],[object Object],[object Object],[object Object]
Metadata Development: How do users express their needs? ,[object Object],[object Object],[object Object],[object Object]
Metadata Development: Which metadata values? ,[object Object],[object Object],[object Object]
Metadata Development: Which metadata attributes? ,[object Object],[object Object],[object Object],known-item queries research queries
Content Development: Do we have the right content? ,[object Object],[object Object],[object Object],www.behaviortracking.com
Content Development: Are we featuring the right stuff? ,[object Object],[object Object]
Organizational Impact: Educational opportunities ,[object Object],[object Object],[object Object]
Organizational Impact: Rethinking how you do things ,[object Object],[object Object],[object Object]
The Ideal SLA report 1/2 (Avi Rappoport, SearchTools.com) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Ideal SLA report 2/2 (Avi Rappoport , SearchTools.com) ,[object Object],[object Object],[object Object],[object Object],[object Object]
SA as User Research Method: Sleeper, but no panacea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SA Headaches: What gets in the way? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Please Share Your SA Knowledge: Visit our “book in progress” site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Search Analytics: Powerful diagnostics for your site

  • 1. Search Analytics: Powerful diagnostics for your site Search Solutions Jumpstart Conference Call Series November 3, 2006 Louis Rosenfeld www.louisrosenfeld.com www.rosenfeldmedia.com/books/searchanalytics
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  • 4. The Head, the Long Tail, and the Interesting Stuff in Between Sorting queries by frequency results in a Zipf Distribution Can we improve performance for the most popular queries?
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