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TRENDS IN HOW PEOPLE USE THE INTERNET Lee Rainie Director – Pew Internet Project Public Radio Program Directors Cleveland, Ohio 9.16.09
New information ecosystem:  Then   and  Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud”  = slow, stationary connections built around  my computer The internet is the asteroid:  Then   and now 2009 79% of adults use internet 63% with broadband at home 85% own a cell phone 56% connect to internet wirelessly >two-thirds use “cloud” = fast, mobile connections built around  outside servers and storage
Media ecology –  then (industrial age) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tom Wolzien, Sanford C. Bernstein & Co
Media ecology – now (information age) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Tom Wolzien, Sanford C. Bernstein & Co Ubiquitous computing age -- “internet of things”
Myth 1:  Everyone is online   Reality:  Digital gaps are persistent Pew Internet & American Life Project – April 2009 survey
Myth 1:  Everyone is online   Reality:  Digital gaps are persistent Pew Internet & American Life Project – April 2009 survey
Myth 1:  Everyone is online   Reality:  Digital gaps are persistent Pew Internet & American Life Project – April 2009 survey
Myth 1:  Everyone is online   Reality:  Digital gaps are persistent Pew Internet & American Life Project – December 2008 survey
Myth 1:  Everyone is online   Reality:  Digital gaps are persistent Pew Internet & American Life Project – April 2009 survey
Myth 1:  Everyone is online   Reality:  Digital gaps are persistent Pew Internet & American Life Project – April 2009 survey
Myth 2:  Everyone is online every day   Reality:  Some are casual and infrequent users ,[object Object],[object Object],[object Object],[object Object],Pew Internet & American Life Project – April 2009 survey
Myth 3:   Non-internet users are far removed from online life   Reality:  Some are drop-outs, some are second-hand users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pew Internet & American Life Project – April 2009 survey
Myth 4:  All non-users want to go online   Reality:  Surprising numbers have no such wish ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pew Internet & American Life Project – April 2009 survey
Myth 5:  Younger users dominate the internet   Reality:  In many cases, they don’t  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Myth 5:  Younger users dominate the internet   Reality:  In many cases, they don’t  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information and media ecosystem changes  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information and media ecosystem changes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Behold  Networked Individuals …  those with a different sense of … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Behold  Networked Individuals …  those with a different way of getting the news
People-Press news consumer typology Behold  Networked Individuals …  those with a different way of getting the news
Comparative advantages of public radio ,[object Object],[object Object],[object Object],[object Object],[object Object]
A general new pattern of communication and influence – the 4 As ,[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
A handy tech-user typology ,[object Object]
What we measured ,[object Object],[object Object],[object Object]
Overall picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 1 Digital collaborators   (8% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 1 Digital collaborators   (8% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 1 Digital collaborators   (8% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 1 Digital collaborators   (8% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 2 Ambivalent networkers  (7% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 2 Ambivalent networkers  (7% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 2 Ambivalent networkers  (7% of population) ,[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 2 Ambivalent networkers  (7% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 3 Media movers  (7% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 3 Media movers  (7% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 3 Media movers  (7% of population) ,[object Object],[object Object],[object Object]
Motivated by mobility – Group 3 Media movers  (7% of population) ,[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 4 Roving nodes  (9% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 4 Roving nodes  (9% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 4 Roving nodes  (9% of population) ,[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 4 Roving nodes  (9% of population) ,[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 5 Mobile newbies  (8% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 5 Mobile newbies  (8% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motivated by mobility – Group 5 Mobile newbies  (8% of population) ,[object Object],[object Object],[object Object]
Motivated by mobility – Group 5 Mobile newbies  (8% of population) ,[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 1 Desktop veterans  (13% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 1 Desktop veterans  (13% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 1 Desktop veterans  (13% of population) ,[object Object],[object Object],[object Object]
Stationary media majority – Group 1 Desktop veterans  (13% of population) ,[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 2 Drifting surfers  (14% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 2 Drifting surfers  (14% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 2 Drifting surfers  (14% of population) ,[object Object],[object Object]
Stationary media majority – Group 2 Drifting surfers  (14% of population) ,[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 3 Information encumbered  (10% of population) ,[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 3 Information encumbered  (10% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 3 Information encumbered  (10% of population) ,[object Object],[object Object]
Stationary media majority – Group 3 Information encumbered  (10% of population) ,[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 4 Tech indifferent  (10% of population) ,[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 4 Tech indifferent  (10% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 4 Tech indifferent  (10% of population) ,[object Object],[object Object]
Stationary media majority – Group 4 Tech indifferent  (10% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 5 Off the net  (14% of population) ,[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 5 Off the net  (14% of population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stationary media majority – Group 5 Off the net  (14% of population) ,[object Object],[object Object]
Stationary media majority – Group 5 Off the net  (14% of population) ,[object Object],[object Object],[object Object],[object Object]
8 tips on how to be a node in a social network ,[object Object],[object Object],[object Object],[object Object]
8 tips on how to be a node in a social network ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Trends in internet use - how public radio fits in

  • 1. TRENDS IN HOW PEOPLE USE THE INTERNET Lee Rainie Director – Pew Internet Project Public Radio Program Directors Cleveland, Ohio 9.16.09
  • 2. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
  • 3. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now 2009 79% of adults use internet 63% with broadband at home 85% own a cell phone 56% connect to internet wirelessly >two-thirds use “cloud” = fast, mobile connections built around outside servers and storage
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  • 6. Myth 1: Everyone is online Reality: Digital gaps are persistent Pew Internet & American Life Project – April 2009 survey
  • 7. Myth 1: Everyone is online Reality: Digital gaps are persistent Pew Internet & American Life Project – April 2009 survey
  • 8. Myth 1: Everyone is online Reality: Digital gaps are persistent Pew Internet & American Life Project – April 2009 survey
  • 9. Myth 1: Everyone is online Reality: Digital gaps are persistent Pew Internet & American Life Project – December 2008 survey
  • 10. Myth 1: Everyone is online Reality: Digital gaps are persistent Pew Internet & American Life Project – April 2009 survey
  • 11. Myth 1: Everyone is online Reality: Digital gaps are persistent Pew Internet & American Life Project – April 2009 survey
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  • 20. Behold Networked Individuals … those with a different way of getting the news
  • 21. People-Press news consumer typology Behold Networked Individuals … those with a different way of getting the news
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Hinweis der Redaktion

  1. Abiotic Sunlight Temperator Precipitation Soil water chemistry Biotic components Primary producers Herbivores Carnivoers Omnivores Detritivores In biological real ecosystems, the process that dominates is the flow of energy and heat In the digital ecosystem, the process that dominates is the flow of information Desktop 65% Laptop 37% Cell phone 75% 62% digital camera 41% video camera 38% DVR 34% MP3 player 11% PDA like blackberry or Palm
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  4. 1. Persistence. What you say sticks around. This is great for asynchronicity, not so great when everything you&apos;ve ever said has gone down on your permanent record. The bits-wise nature of social media means that a great deal of content produced through social media is persistent by default. 2. Replicability. You can copy and paste a conversation from one medium to another, adding to the persistent nature of it. This is great for being able to share information, but it is also at the crux of rumor-spreading. Worse: while you can replicate a conversation, it&apos;s much easier to alter what&apos;s been said than to confirm that it&apos;s an accurate portrayal of the original conversation. 3. Searchability. My mother would&apos;ve loved to scream search into the air and figure out where I&apos;d run off with friends. She couldn&apos;t; I&apos;m quite thankful. But with social media, it&apos;s quite easy to track someone down or to find someone as a result of searching for content. Search changes the landscape, making information available at our fingertips. This is great in some circumstances, but when trying to avoid those who hold power over you, it may be less than ideal. 4. Scalability. Social media scales things in new ways. Conversations that were intended for just a friend or two might spiral out of control and scale to the entire school or, if it is especially embarrassing, the whole world. Of course, just because something can scale doesn&apos;t mean that it will. Politicians and marketers have learned this one the hard way. 5. (de)locatability. With the mobile, you are dislocated from any particular point in space, but at the same time, location-based technologies make location much more relevant. This paradox means that we are simultaneously more and less connected to physical space.