The document outlines a presentation about social media and destination marketing. It discusses what social media is, why businesses should care about social media, and how individuals can contribute to destination marketing using social media. It then presents a case study of the #ExperienceIligan social media campaign launched by Iligan Bloggers Society, Inc. to promote Iligan City through sharing blog posts, photos, and videos with the hashtag #ExperienceIligan across Facebook, Twitter, and Instagram. The campaign saw increased awareness of Iligan City online and engagement during a related Twitter chat.

1. S e p t e m b e r 1 4 , 2 0 1 5
S t . M i c h a e l ’s C o l l e g e , I l i ga n C i t y

2. About Me
 Founder, Iligan Bloggers Society, Inc.
 Blogger, TravelJams.com & LovetteJam.com
 Digital Media Professional, Project Manager /
Social Media Manager / Digital
Marketing Specialist / Content Writer /
Graphic Designer

3. What are we going to talk
about today?

4. Topic Outline
 What is Social Media?
 Why should you care about social media?
 How can you contribute to destination marketing
using social media?
 Case Study: The #ExperienceIligan Campaign
v
b

5. What is
Social Media?
Definition and Tools
1

6. -Heidi Cohen
Rivers ide Ma rketing Stra tegies
Social Media are the platforms that enable the
interactive web by engaging users to participate
in, comment on and create content as means of
communicating with their social graph, other
users and the public.
“

7. Simply put…
Click here to learn more!
Social Media
is people having
conversations
online.

8. Social Media Tools
v
b

9. Why should you care
about Social Media?
Business Owner / Manager’s Perspective
2

10. Reason #1
Social Media
is more popular than ever.

12. Social Media Timeline

14. In the Philippines…
• 44,200,540 Internet users as of Dec/13, 41.1% penetration,
per Internet World Stats.
• 29,890,900 Facebook users on Dec 31/12, 27.8%
penetration
• The internet audience in the Philippines is the fastest-
growing in the Southeast Asia region, growing by 22% since
March 2012.
Source: Internet World Stats

15. What are Filipinos doing online?
Source: 2013 Southeast Asia Digital Future in Focus

16. What are Filipinos doing online?
Source: 2013 Southeast Asia Digital Future in Focus

18. Source: PinoySocialMedia, data as of June 2012

19. Social Media is not a fad.
It’s a fundamental shift in the way
we communicate.

20. Reason #2
The new
communication model
is a dialogue.
The old
communication model
was a monologue.

21. Communication…
Should be: And not:
• Transparent
• Inclusive
• Authentic
• Vibrant
• Consumer-driven
• Controlled
• Organized
• Exclusive
• Product-driven

22. Reason #3
The Rise of the
Social Traveler

23. Social Traveller vs
Normal Traveller

25. Bottom line:
The train is leaving
WITH OR WITHOUT YOU
so get on it and just START!

26. How can you contribute
(as an individual)?
3 Your role in destination marketing

27. Why do you share on social media?
To share your PASSION.
Let others catch on to your obsession.

28. Social Media
The Role of Social Media in Tourism

29. What makes a great social
media post?

31. The
#ExperienceIligan
Campaign
Iligan Bloggers Society, Inc.
September 2013
4

32. IBS, Inc. Familiarization Tour
2nd Mechanized Infantry Brigade Iligan Paradise Resort & Eco-Park
Tinago Falls NPC Nature’s Park

33. IBS, Inc.| Waterfalls Series
Ma. Cristina Falls Tinago Falls Mimbalot Falls
Dodiongan Falls
Pampam Falls
Kalubihon Falls
Dalipuga Falls

35. 1. People
Target: Tourists / travellers all over the world.
• Iliganons
– Iligan-based
– non-Iligan-based
• Past visitors of Iligan City

36. 2. Purpose
• Massive Awareness:
Highlight Iligan City in the internet

37. 3. Platform

38. 4. Plan
• Launch a hashtag campaign.
• Share posts with #ExperienceIligan
• Best Channels:
• Facebook
• Twitter
• Instagram
• Blogs

40. 5. Policy
How can #ExperienceIligan be used?
Who can use #ExperienceIligan?

41. 6. Produce Content
• Blog Posts
• Photos
• Videos
• News articles about Iligan City
• Tweets
• Instagram Posts

45. http://iliganbloggers.com/experience-iligan/

46. 7. Performance
Twitter Chat Results

47. 7 P’s of a Social Media Campaign
1. People
2. Purpose
3. Platform
4. Plan
5. Policy
6. Produce Content
7. Performance
#ExperienceIligan

48. Go beyond TOURISM.
Traveling with a Difference

49. “

50. TS Sendong

51. Other Ideas
• Black Pencil Project – Pinay Solo Backpacker
• Project Jomalig – Journeying James
• Pens of Hope Davao – Dan Guillano
• BookSail: Braving Philippine Seas for Literary
– Che of Backpacking Pilipinas

52. Passion with purpose is highly contagious.
Make a difference, and keep the fire burning.

53. JOIN US!
www.ILIGANbloggers.com
• Facebook.com/IliganBloggers
• Twitter.com/IliganBloggers
• Instagram.com/IliganBloggers

54. Lovette Jam Prada Jacosalem
traveljams.com | lovettejam.com
Facebook: fb.com/lovettejam
Instagram/Twitter: @lovettejam
Google Plus: +LovetteJam
Slideshare: slideshare.net/lovettejam
Email: lovettejam@gmail.com