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Roche Diagnostics

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ROCHE DIAGNOSTICS LINKING CUSTOMER SATISFACTION & PROFITS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HISTORY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GROWTH & DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROCHE DIAGNOSTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROCHE DIAGNOSTICS COMPETITORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
STRENGTHS ,[object Object],[object Object],[object Object],[object Object],[object Object]
WEAKNESS ,[object Object],[object Object],[object Object]
OPPORTUNITIES ,[object Object],[object Object],[object Object]
THREATS ,[object Object],[object Object],[object Object],[object Object]
CORPORATE LEVEL STRATEGIES ,[object Object],[object Object],[object Object]
BUSINESS LEVEL STRATEGIES ,[object Object],[object Object]
EXTERNAL ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTION 1: Analyze Roche Diagnostics’ Approach for improving Customer Satisfaction ? ,[object Object],[object Object],[object Object],[object Object]
QUESTION 2:What are the pros and cons. Of benchmarking specific performance measures ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTION 3: Why would a linkage between customer satisfaction & Profitability be expected ?
QUESTION 4: Develop a 10 item vertical marketing audit on customer satisfaction for Roche diagnostics ? ,[object Object],[object Object]
WHAT IS MARKETING AUDIT PROCESS? ,[object Object],Agreement on objectives. Scope and approach Data collection Report preparation and presentation
MARKETING AUDIT
RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object]
 

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