I presented this third installation of the storyFirst talk out at Refresh Boston at Watertown's Fresh Tilled Soil on Tuesday, June 16, 2015. Quick synopsis: When we design for experience, subtle and peculiar shifts come into play that demand a uniquely empathic way of thinking about our practice. We’re no longer designing for an ‘audience’ or ‘viewers’ through our previously static / mass mediated, one-way delivery of the information and designs we’re communicating. Instead, when we consider aspects of interactive engagement for our ‘users’ to experience — we need to thoughtfully dream up the actual stories we’re asking the people in our audience to actively live out. In this talk we discuss the benefits of putting story at the center of a human-centered design approach to improve the design process as well as the quality of the total human experience we’re ultimately all creating through our crucial work in designing for the direction of our mutual future.

1. astoryfirst
APPROACH
tohuman-centered
DESIGN.

2. M O D E S
behavior
now
with

5. storydesign
2015our
trendyfuninux

6. waterfall

7. agile

8. fragile

9. UXlean

10. hybrid

11. BigD A T A
and analytics

12. journeymapping

13. designservice

14. firstcontent

15. firstmobile

16. but

17. design
user-centered
?
where’sthe

18. where’dallthe
gopeople ?
inthedesignprocess

19. story
humanthe
don’tforget

20. humanity
don’tforget
indesign

21. humancentered

22. storywhy ?

23. one

24. stories
aretheway
weunderstand

25. two

26. storytellers
weareall
natural-born

27. mark twain

28. spalding grey

33. three

34. ourstories
wecanchange
theworldwith

35. four

36. weallhave
asimplechoice

37. design

38. orbedesigned

39. jean-paul satre

40. weareourchoices

41. weareourstories

42. weare
stories
living

43. andbythatimean

44. both

45. weare
ourstories
livingout

46. …and…

47. we
stories
living,breathing

48. storydefine

49. story?whatis

50. a
isanaccountof
imaginaryorreal
peopleandevents
toldforentertainment

51. storypurpose
forexperiencedesign

52. toinformand
guidetheway
wedesign

53. thewaywecanall
begintochange
theworld

54. performance

55. play

56. andy kaufman

57. horatio caine

68. patricia moore

69. userresearch
gonzo

70. phenomenological
research

71. personfirst

72. immersive
methodologies

73. M O D E S
behavior

74. person
aka‘theuser’
motivation
context
device
emotion

75. devicehowdoesthe
influenceuserBEHAVIOR ?

76. M O D E S
behavior

77. let’stakeaquicklookat ...

78. ... anevolutionofourdevices

97. person
aka‘theuser’
motivation
context
device
emotion

98. M O D E S
behavior

112. DESIGNneedstobe
more

113. immersive

114. tactile

115. collaborative

116. real

117. social

118. fun

119. storyfirst.L I F E D E S I G N P H I L O S O P H Y
design

120. asdesigners
weneedto

121. develop
personas
aswe

122. getmore&more
iterative

123. getoutof
ourownheads

124. leverage
humanstories

125. notastechnicalas
AGILE

126. ordinary,
everyday
language

127. iterateon
everything

128. guidedesign
humanstories
with

129. thebiggerpicture

143. THANK
YOU

144. SpeakerRate
http://spkr8.com/t/60101

145. stay in touch
ls@loususi.com | @loususi @storyfirst |+ storyfirst.com + loususi.com

146. storyfirst.L I F E D E S I G N P H I L O S O P H Y