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A Story First Approach to Human-Centered Design

•
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Lou Susi
Lou Susi

This document discusses using a story first approach to design. It advocates telling stories to understand people and bring context to design problems. Designers are encouraged to develop personas, use everyday language, and iterate on all aspects of their work, not just design and code. The document suggests capturing the current story, dreaming big about future stories, and testing designs with target audiences to improve the story through feedback. Overall it promotes living and owning the stories we tell through our work.

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astory rst APPROACH tohuman-centered DESIGN.
storywhy ?
one
stories aretheway weunderstand
two
storytellers weareall natural-born
three
ourstories wecanchange theworldwith
four
weallhave asimplechoice
design
orbedesigned
weareourchoices
weareourstories
weare stories living
andbythatimean
both
weare ourstories livingout
…and…
we stories living,breathing
storymy
storyback alittlebita
QQ
Mommy, wheredid comefrom? story rst
interaction D E S I G N
its almost inevitable
first assignment
boring
nocontext
giveitsomelife
tellmeastory
bringstories totheroom
ux
thefutureisastory
absurdity aneveningof DESIGN interaction
tactile
collaborative
real
social
fun
design
interaction D E S I G N
storywork
astory rst APPROACH
advice,inpractice
develop personas asyougo
humanstories
notastechnicalas AGILE
ordinary, everyday language
iterateon everything
notjustthedesign
notjustthecode
iterateon everything
astory rst APPROACH
thebiggerpicture
honeststory
abouttoday
becritical
bebrutal
captureyour currentstory
thestoryabout whoyouaretoday
whatdoyouwant yourstorytobe?
bigbluesky
beridiculous
neversay‘no’
‘wecan’t’is NOTanoption
thatshit’sboring
pretendyour budgetislimitless
pretendthat youhave allthetime intheworld
pretendyouhave alltheresources youneedtodo amazingwork
dreambig
nowdreambigger
bebigandbold
whatwouldbe yourultimatestory?
thestoryyou’dlike totelltheworld
thestoryyou’dlike toleavebehind
whatstorydoyou wantotherstotell?
doit
getnuts
ownit
aimrightfor yourdreamstory
higherthanshe’s aiming,right?
keepiteratively designing+ developing thestoryas youprogress
testwithyour targetaudience
testwithyour stakeholders
testwithyour anyone+everyone
listen
bringthefeedback intoyourprocess
feedyourstories
storyBIGGE what’sthe gonnabe?
weliveourstories
weliveourstories
what’sourstory?
storyour it’s
wegottaownit
THANK YOU
SpeakerRate http://spkr8.com/t/32481
stay in touch ls@loususi.com | @loususi @storyfirst |+ storyfirst.com + loususi.com
story rst.L I F E D E S I G N P H I L O S O P H Y
story rst.L I F E D E S I G N P H I L O S O P H Y ifyouenjoyed you’lllove...
story rst.L I F E D E S I G N P H I L O S O P H Y
thank you

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