2. Defined as the techniques associated with
the gathering, analysis, interpretation, and
presentation of data are in narrative form
3. Qualitative research is a standard term for
investigating methodologies that helps the
researcher understand and explain the
meaning of social phenomena. This research
investigation is performed in a natural setting
so that the researcher can learn as much
about the human behavior as possible.
Qualitative research is subjective and the
researcher will collect data by means of
words, pictures, or categories through careful
observation and in depth personal interviews
(Quantitative and Qualitative Research,
2011).
5. Quantitative research is used by researchers to
determine quantified relationships between variables.
This type of research is either descriptive, which
establishes associations between two variables, or
experimental which establishes causality. Also,
quantitative research is objective and the researcher
gathers information from the subjects by means of
surveys and questionnaires, and once the data is
collected it is analyzed using statistical methods, such as
correlations, relative frequencies, or differences between
means (Quantitative and Qualitative Research, 2011).
7. Mixed research combines qualitative and
quantitative research into one single study. In this
sense both qualitative and quantitative research
methods, techniques, and characteristics are
combined into one overall study. The mixed research
method involves using figures and wording, and
statistics and wording for analyzing information that
is collected. Also, researchers that employ this type
of method will be presented with multiple types of
reports so that a more sensible conclusion can be
made regarding the project at hand (Commonwealth
of Learning, n.d.).
