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Optimise how you use  data for B2B marketing Find new customers, create targeted lists and enrich your own data Tony Pringle Managing Director Bureau van Dijk - UK & Ireland
 
Global UK Europe
 
 
 
 
 
[object Object]
Data What’s out there and where does it come from?
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Companies House rules
Source ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source ,[object Object],[object Object],[object Object],“ I think crowd sourcing, based upon what we've observed in the market, tends to have a natural ceiling.” Mike Sabin VP for Sales & Marketing, Dun & Bradstreet
 
[object Object],[object Object],[object Object],E-mail marketing rules
Matching internal to external data The process of connecting records from an internal system (such as a CRM) to a data provider’s unique reference number
Matching Accuracy of matching drives the benefits • As accurate as possible • BvD in a CRM doesn’t get linked to Bureau van Dijk • Engaging in the process is a wise investment
Matching - data management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Matching - profiling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Matching - monitoring and alerts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integration Leveraging the value of externally managed content by bringing it into your own data environment
Accessing data
 
 
 
 
Benefits ,[object Object],[object Object],[object Object],[object Object]
 
 

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Optimise data for B2B marketing

Hinweis der Redaktion

  1. There is nothing more frightening in the world of marketing then having to use data whose accuracy relies solely on sales people
  2. There is nothing more frightening in the world of marketing then having to use data whose accuracy relies solely on sales people
  3. There is nothing more frightening in the world of marketing then having to use data whose accuracy relies solely on sales people