2. BRANDING WITH YOUTUBE
Think of each video you upload as a “building
block” of your online brand
The content you upload should be consistent with
your overall brand
Post the b-day and pet videos somewhere else
Or use the privacy settings to limit sharing
YouTube is being used as a search engine, so post
relevant content
How to videos are most popular
Serving before selling!
5. THE NEW YOUTUBE
Feature rich
Full of surprises
Social media-friendly
Easier to navigate
Many more options
6. LITTLE KNOWN FEATURES
New Video Manager
On board editor
New “Enhancements” feature
Annotations & Captions
Extensive analytics
Creator Tools
32. YOUTUBE BRANDING
Customize Your YouTube Channel
Upload content (videos) that are RELEVANT to
your target audience
Use consistent keywords in every video
Link your videos with the Antion Keyword Trick
Add your web address as a caption
Always “close” your videos with a call to action
and branding statement (your web address)
33. MORE BRANDING TIPS
Use Playlists to organize videos
Add your video as a “video response” to similar,
highly-viewed videos
Upload quality content consistently
Build community – Comment on other videos
Call attention to your “subscribe” button
Make your videos “sharable”
Short and sweet
Relevant content
Share and be shared
34. EXPLORE & EXPERIMENT!
Your customers & prospects are looking for
you on YouTube!
Make sure you can be found there!
Maximize all the new YouTube features!
