This comprehensive presentation covers all the basics of video marketing, including:
Why use video marketing
Video perception vs. reality
Putting marketing videos within your reach
Video tools, tips and best practices
Easy and affordable ways to get started
2. WHAT WE’LL COVER…
Why use video marketing
Video perception vs. reality
Putting marketing videos within your reach
Video tools, tips and best practices
Easy and affordable ways to get started
3. LOU WHO?
20+ years in the TV business (Fox, E! Entertainment TV)
Have been doing video marketing since before YouTube!
Experienced marketing and branding executive
4. VIDEO MARKETING ROCKS!
• Generate more web traffic
• Improve search engine rankings
• Increase conversions and sales
• Build a bigger list more quickly
• Create stronger relationships with customers
• Reach a much bigger audience
11. VIDEO MYTHS & MISCONCEPTIONS:
Perception Reality
Video is too techie It couldn’t be simpler
Video is expensive Most tools are free!
Video needs to be slick Content trumps quality
YouTube is for kids YouTube is mainstream
12. SPEAKING OF YOUTUBE…
Second largest search engine
Broad demographics (18 – 54)
2 BILLION views per day!
35 hours of content uploaded every minute
94 of AdAge’s Top 100 advertisers have run
campaigns on YouTube
13. QUICK TIP:
Maximize YouTube
Optimize the latest changes to YouTube
Customize and organize your channel
Use YouTube sharing for leverage
14. YOUTUBE 101
Be consistent – One & Done doesn’t work
Always include a compelling call to action
Upload right – Keywords in title, etc.
Add captions/annotations
Edit if necessary – right on YouTube
Share to Facebook, Twitter, etc.
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21. PUTTING MARKETING VIDEOS WITHIN YOUR REACH
It’s easier than you think!
Most tools are low or no cost
The “low-hanging fruit” of video marketing
Easy ways to get started…
22. 5 WAYS TO MAKE COOL VIDEOS #1
PowerPoint to Video
Create your PowerPoint
Use Keynote if you’re on a Mac
On PC: Go to “Slide Show” Record Narration
Record finished presentation on Camtasia
(optional)
On a Mac: Even easier!
Save as a video file
25. 5 WAYS TO MAKE COOL VIDEOS #2
Share with the world via Slideshare.net
SlideShare: A sleeping giant!
Just acquired by LinkedIn
Upload any PPT or PDF presentation
Free and easy-peasy!
Add to your LinkedIn profile
Secret Tip: You can also upload Videos!
Massive exposure!
30. 5 WAYS TO MAKE COOL VIDEOS #3
Impress with Prezi.com
“Moving” presentations
Makes presentations more dynamic
Easy to use – start with templates
Share to Twitter & Facebook
iPad version
33. 5 WAYS TO MAKE COOL VIDEOS #4
Montage Mojo with Animoto & Company
Use an easy video creation site
Animoto.com
OneTrueMedia.com
SlideMotion.com
Stupeflix.com
39. 5 WAYS TO MAKE COOL VIDEOS #5
You type, they talk…
Let your cartoon characters do the talking!
Text to voice websites
Limited only by your imagination
Two sites are GoAnimate.com & Xtranormal.com
45. MORE VIDEO TOOLS AND TIPS…
Best “first” video?
Talking head vs. Screencast videos
Easy ways to engage your customers
What about webcasting?
Using “Social Video”
46. QUICK TIP:
Start with a simple “welcome” video
Just use your webcam
Short and informal is fine (1-minute)
Give your “who and do what” statement
Invite them in! (opt-in box)
Use on your home page
Can also be used on your “about me” page
50. QUICK TIP:
Engage with Video Email
Video in email can double your email open rates!
According to Small Business Trends, Video in email
increases click through rates by a whopping 96%!
Want more response?
Put video in your email!
Two free ways to do that include:
mailVu.com and Eyejot.com
54. QUICK TIP:
Leverage your time with “Social Video”
Share your videos to Facebook, Twitter, Google+
Make your videos more “shareable”
“Share the love” with Facebook
YouTube makes one-click sharing easy
57. QUICK TIP:
Connect with Webcasting
Live stream video viewing is up by 648% this year!
(comScore)
You can launch your own Web TV channel
instantly (free!)
Go live on the web anytime, anywhere
Two big players are Ustream.tv and Livestream.com
60. QUICK TIP:
Plan ahead with a Video Editorial Calendar
Create a Video Marketing Plan based on your
business objectives
Integrate video into your existing marketing plans
Be more strategic with video!
Free calendar template available at:
http://www.loubortone.com
64. ACTION STEPS: (DO THIS STUFF!)
Create an informal “welcome” video
Set up a free account on YouTube
Record and send a video email (it’s easy!)
Visit www.LouBortone.com for more tips
Contact me if you need help!