Video Marketing Advantage is the PowerPoint (handout) version of my VMA Webinar. (The webinar has audio, but you can still get a lot of good video tips and tools from this presentation!)

1. with Lou Bortone
How to Gain an Unfair Competitive
Advantage and Win Big with Video!

2. • What is “The Video Marketing Advantage” and Why It’s
Crucial That You Have It…
• Five Fast, Free and Fearless Ways to Create Great Video
• How to Leverage The Video-Profit Connection
• How to take your video strategy to the next level...
© Lou Bortone

3.  TV Industry Survivor
 Marketing/Branding Guy
 Video Producer/Editor
 Online Video Pro
 I turn ordinary entrepreneurs
into online video rock stars!
© Lou Bortone

4. • Just ask Benjamin!
• Generate more web traffic
• Increase conversions and sales
• Build a bigger list more quickly
• Create stronger relationships with clients & prospects
• Reach a much bigger audience - Help more peeps!
© Lou Bortone

5. • If you have video on your website, you are 53X more
likely to appear on page 1 of Google’s search results!
• Visitors who view video stay two minutes longer on
average and are 64% more likely to purchase than other
site visitors. (Comscore, August 2010)
• 30% of all Internet traffic is currently video. By 2013,
Cisco reports that 90% of all Internet traffic will be video!
© Lou Bortone

6.  …then what is a video worth?
 According to Dr. James McQuivey of
Forrester Research, watching a
minute of video is the equivalent
of reading 1.8 million words!

7. The 5 Fastest Ways to Make a Video...
1.Animoto.com - Fast & free video montages
2.Video Email - Make your emails more personal &
engaging
3.Live Webcast - Launch your own web TV channel
4.Mobile Upload - Video anytime, on the fly!
5.Google+ Hangout - The newest way to connect
© Lou Bortone

8. •Free photo/video site for :30 vids
© Lou Bortone

10.  Video in email can double your email open rates!
◦ According to Small Business Trends, Video in email increases
click through rates by a whopping 96%!
◦ Want more response? Put video in your email!
◦ Two free ways to do that include:
 mailVu.com and Eyejot.com
© Lou Bortone

11. © Lou Bortone

12.  Video Email Options

13.  Live stream video viewing is up by 648% this year!
(comScore)
 You can launch your own Web TV channel instantly
(free!)
 Go live on the web anytime, anywhere
 Two big players are Ustream.tv and Livestream.com

14.  My Ustream Channel
© Lou Bortone

15.  Connect with your peeps on a whole new level!
© Lou Bortone

16.  Elizabeth Marshall’s Live Webcast
© Lou Bortone

17.  Lots of features - But there is a learning curve!
© Lou Bortone

18.  66% of the world’s mobile data traffic will be video
by 2014
 People are watching video on their mobile devices!
 Mobile video lets you upload anytime, anywhere
 Shoot and upload video right from your smartphone
 Qik.com is one way to share your mobile videos

19. © Lou Bortone

20.  The newest way to connect online - instantly!
 Live video chats via Google+
 Just click to start, then invite friends
 You can even watch YouTube videos together!

21. © Lou Bortone

22. © Lou Bortone

23. © Lou Bortone

24. © Lou Bortone

25.  Photo montages via OneTrueMedia.com
 Video slide shows via Screenr.com
 Screencasts with JingProject.com (or Camtasia)
 Video presentations using Prezi.com
 ...or even plain, old PowerPoint!
© Lou Bortone

26. © Lou Bortone

27. 1. Video opt-in page to build your list
2. Welcome or intro video for your home page or blog
3. Video “bio” or “about me” video to build visibility
4. Live, on-location mobile videos “on the fly”
5. Sales page videos and “presentation” videos
6. Social Videos to leverage social media
© Lou Bortone

28. Your video budget
Webcam Logitech Pro 9000 $63
Flip Video Flip Ultra HD $132
Tripod Vista Explorer $20
Animoto Plus Package $30
Jing Jing Pro $15
Hosting Amazon S3 $0.140 per GB
Easy Video Player Software $204
YouTube Marketing Free
TOTAL: $464.00
* Prices based on amazon.com 5/20/11
© Lou Bortone

29.  Use video to establish an immediate, personal and powerful
connection to your clients and prospects
 Video accelerates the sales process
 Video dramatically increases the “know, like & trust” factor
 Consumers who watch product videos are 144% more likely to
add a product to their cart (via Internet Retailer)
 Websites with video sell up to 45% more
© Lou Bortone

30.  One video serves many purposes & leverages your time!
 Video gives you a worldwide presence, 24/7
 Share your videos across social media platforms
 Recycle the same video on Facebook, Twitter, Google+, etc.
 Repurpose your YouTube video for your website or blog
 One video can work for you in many places & platforms!
© Lou Bortone

31.  Reality Check: All of this
is useless without a
PLAN!

32. • Integrate video into your existing marketing plans
• Repurpose blog posts, articles and ezines into video
marketing
• Determine how video can support your promotional plans
• Create a “Video Visibility” strategy to maximize exposure
• Use video to create more effective sales pages, blog
posts, etc.
http://www.loubortone.com/breakthrough

33. • Determine your video marketing “money touch”
• Video blog posts on your website or blog
• Live webcasts using Livestream or Ustream
• Tips & tutorials via YouTube
• Social media video for visibility and credibility
• Video testimonials, video sales pages, video squeeze
pages...
http://www.loubortone.com/breakthrough

34. • The good news: You don’t have to go it alone!
• A video marketing strategy can mean the difference between success
and failure. It provides the single biggest ROI anywhere.
• Our clients have achieved amazing results, such as increased sales,
greater online visibility, higher paid speaking gigs, huge product
launches, sold-out events and online rockstar status!
• Our clients include a who’s who of online marketing, coaches, speakers
and bestselling authors like Michael Port, Sheri McConnell, Andrea J.
Lee, Les McKeown, Bob “The Teacher” Jenkins, Nancy Marmolejo,
Mitch Meyerson, Jeff Walker and many others.

35.  What’s more amazing is that Evelyn’s vacation rental business is booming, and her videos have
even caught the attention of National Geographic TV, Animal Planet and The Discovery Channel!
http://www.loubortone.com/breakthrough

36. Introducing Lou Bortone’s Video Breakthrough Session…
Get unstuck and get your marketing video
online with private coaching and step-by-step
support with video marketing expert Lou Bortone…
You’ll get your own video marketing assessment
and get-started strategy for getting your videos
online.
http://www.loubortone.com/breakthrough

37.  Now you can get private coaching and consulting to
create a customized video marketing strategy for
your business...
 Find out exactly what to do, what to say, and when
to do it to maximize your video marketing impact.
 Discover your video “money touch” and how you can
achieve the biggest (and quickest) return on
investment in your biz
 Create a customize “Video Editorial Calendar” to
plan out your video marketing impact strategy
http://www.loubortone.com/breakthrough

38.  Get access to a video marketing pro (me!) and the same level
of support and attention that my VIP “rockstar” clients receive
 Private, one-on-one consulting for your specific situation
 You’ll leave with a solid plan for exactly what to do next
 Take your marketing and your business to greater heights!
 http://www.loubortone.com/breakthrough

39.  http://www.loubortone.com/breakthrough
Use coupon code “FASTFORWARD”

40.  lou@loubortone.com
 www.LouBortone.com
 www.TwitterLou.com
 www.FacebookLou.com
 www.IAmVideo.tv
http://www.loubortone.com/breakthrough