This new presentation demonstrates some of the many ways you can combine video marketing with social media for a powerful sales effort.

2. SECRETS OF SOCIAL VIDEO
Supercharge Your Sales with the
Power of Video and Social Media

3. What we’ll cover…
 YouTube as a social network
 The power of video and social media
 Using other “visual” social platforms
 New uses for “social” video – 5 Easy Pieces
 Workshop: Let’s make a social video!

4. Lou who?
 20+ years in the TV business (Fox, E! Entertainment TV)
 Have been doing video marketing since before YouTube!
 Experienced marketing and branding executive

5. First things first…
You  Stop thinking of video as some big,
have to techie production, and start thinking of
change
the way it as a simple way to connect!
you  Video comes in many forms… Slide
think
shows, photo montages, live webcasts,
about
video! video email, video conferencing

6. Video myths & misconceptions:
Perception Reality
 Video is too techie  It couldn’t be simpler
 Video is expensive  Most tools are free!
 Video needs to be slick  Content trumps quality
 YouTube is for kids  YouTube is mainstream

7. Video Marketing Rocks!
• Generate more web traffic
• Improve search engine rankings
• Increase conversions and sales
• Build a bigger list more quickly
• Create stronger relationships with customers
• Reach a much bigger audience

8. If a picture is worth 1,000 words…
 One minute of video is said to be worth
1.8 Million words! – Forrester Research

9. Why use video?

10. Why use video?

11. Why use video?

12. Why use video?

13. Video is the future
 It’s time to lead, follow or get out of the way!

14. The Video/Profit Connection
 Use video to establish an immediate, personal and powerful
connection to your clients and prospects
 Video accelerates the sales process
 Video dramatically increases the “know, like & trust” factor
 Video breaks through the clutter and makes you more
memorable…
© Lou Bortone

15. (Almost) All Roads Lead to YouTube
 You gotta start with YouTube
 Great “headquarters” platform for your videos
 Easy, one-click sharing from YouTube
 Free video hosting
 A great place to connect and “be social”

16. YouTube as a Social Medium
 YouTube is social!
 YouTube is interactive
 YouTube is two-way conversations
 YouTube is easily shareable
 YouTube allows you to friend, subscribe, share, like,
respond, email, embed, comment, add to playlist, and
even start a Google+ hangout!

17. YouTube is Social!

18. Speaking of YouTube…
 Second largest search engine
 Broad demographics (18 – 54)
 2 BILLION views per day!
 35 hours of content uploaded every minute
 94 of AdAge’s Top 100 advertisers have run
campaigns on YouTube

19. YouTube 101
 Be consistent – One & Done doesn’t work
 Always include a compelling call to action
 Upload right – Keywords in title, etc.
 Add captions/annotations
 Edit if necessary – right on YouTube
 Share to Facebook, Twitter, etc.

26. If you are using your own player…
 Be sure to add SHARE buttons to encourage video
pass-along
 The easier you make it for viewers to share your
videos, the more chances you have to generated
views and engagement!
 3 ways to create your own video player:
 EasyVideoPlayer.com
 EasyWebVideo.com
 Wistia.com

27. Video and Facebook
 Facebook is the 3rd largest site for watching videos!
 My favorite place to post videos!
 Ideal for comments, sharing and tagging
 Tag with care!

28. Video on Facebook

29. Video on Facebook

30. That’s social media engagement!

31. Video Montage
OneTrueMedia.com

32. Video Montage
Stupeflix.com

33. Video Montage
Stupeflix.com

34. Video and Twitter
 1 AutoShared Tweet results in 6 new
YouTube Sessions!

35. Video and Twitter
 Twitter drives video viewing
 Ideal for video sharing and engagement
 Shorten your video links for better sharing
 Videos posted from YouTube to Twitter can be
viewed “in stream,” i.e. without leaving Twitter

36. Video and Twitter

37. Video and LinkedIn
 Yes you can share video on LinkedIn!
 Share from YouTube to LinkedIn
 Connect a SlideShare.net account to LinkedIn

38. Video and LinkedIn

39. Video and LinkedIn

40. Video and LinkedIn

41. Video and Pinterest

42. Video and Pinterest

43. Video and Pinterest

44. Video and Google+

45. Video and Google+

46. Other Social Video Platforms
 Webcasting – Livestream.com, Ustream.tv
 Video conferencing – Skype, Oovoo, Google+
 Presentation sites – Slideshare.net, Sliderocket.com
 Video email – MailVu.com, Eyejot.com

47. 5 Ways to Make Social Videos
1. Power Up Your PowerPoint
2. Photo Video Montage
3. Video Interview Nirvana
4. Share the Love with Livestream
5. Connect with Video Email

48. 5 ways to make social videos #1
 PowerPoint to Video
 Create your PowerPoint
 Use Keynote if you’re on a Mac
 On PC: Go to “Slide Show” Record Narration
 Record finished presentation on Camtasia (optional)
 On a Mac: Even easier!
 Save as a video file

49. Add your voice!

50. Keynote for Mac

51. 5 ways to make social videos
 Share with the world via Slideshare.net
 SlideShare: A sleeping giant!
 Just acquired by LinkedIn
 Upload any PPT or PDF presentation
 Free and easy-peasy!
 Add to your LinkedIn profile
 Secret Tip: You can also upload Videos!
 Massive exposure!

52. Slideshare.net

53. Slideshare.net

54. Slideshare: Just Add Video!

55. Connect to LinkedIn!

56. 5 ways to make social videos
 Impress with Prezi.com
 “Moving” presentations
 Makes presentations more dynamic
 Easy to use – start with templates
 Share to Twitter & Facebook
 iPad version

57. Prezi: “Moving” Presentations
© Lou Bortone

59. 5 ways to make cool videos #2
 Montage Mojo with Animoto & Company
 Use an easy video creation site
 Animoto.com
 OneTrueMedia.com
 SlideMotion.com
 Stupeflix.com

60. Animoto.com Rocks!
© Lou Bortone

61. SlideMotion.com

62. Stupeflix.com

63. OneTrueMedia.com

64. 5 ways to make social videos
 You type, they talk…
 Let your cartoon characters do the talking!
 Text to voice websites
 Limited only by your imagination
 Two sites are GoAnimate.com & Xtranormal.com

65. GoAnimate.com

66. GoAnimate.com

67. Xtranormal.com

68. Xtranormal.com

69. 5 ways to make social videos #3
 Live Video Interviews
 Use Skype, Google Hangouts or Oovoo.com
I do interviews via Oovoo, and run a back-up recording
on Camtasia

70. Live Video Interviews

71. 5 ways to make social videos #4
 Connect with Webcasting
 Live stream video viewing is up by 648% this year! (comScore)
 You can launch your own Web TV channel instantly (free!)
 Go live on the web anytime, anywhere
 Two big players are Ustream.tv and Livestream.com

72. Livestream in action
© Lou Bortone www.LouBortone.com

73. 5 ways to make social videos #5:
 Engage with Video Email
 Video in email can double your email open rates!
 According to Small Business Trends, Video in email increases click
through rates by a whopping 96%!
 Want more response?
Put video in your email!
 Two free ways to do that include:
 mailVu.com and Eyejot.com

74. Video Email Options
© Lou Bortone www.LouBortone.com

75. MailVu.com

76. Eyejot.com
© Lou Bortone

77. Video Marketing Strategy
 Reality Check: All of
this is useless without
a PLAN!

78. Video Marketing Strategy
• Integrate video into your existing marketing plans
• Repurpose blog posts, articles and ezines into video marketing
• Determine how video can support your promotional plans
• Create a “Video Visibility” strategy to maximize exposure
• Use video to create more effective sales pages, blog posts, etc.
© Lou Bortone

79. Thank you!
Questions?
vip@loubortone.com
@loubortone on Twitter
www.FacebookLou.com

80. Let’s Connect!
 lou@loubortone.com
 www.LouBortone.com
 www.TwitterLou.com
 www.FacebookLou.com
You can find a copy of this presentation here: