How to create a social media marketing campaign for your automobile dealership and get the results you want!

1. A Simple Introduction to
Social Media
Marketing for the
Automobile Industry
How to create a social media marketing campaign
and get the results you really want
Lorri Ratzlaff
Making Sense of Social Media

2. Why Use Social Media for Your
Auto Dealership

3. Why Use Social Media for your Auto
Dealership
Relevance
Social Media Marketing is no longer simply an experiment, or a
convenience. A, let’s see what happens, type of approach to social
media marketing no longer holds value for anyone.
Creatively Strategized and Implemented Social Media Marketing in
today’s world makes you Relevant. It not only creates awareness for
your brand and your product, but when done right, it sets you apart
from those who are just “shooting blanks” and taking chances at how it
should, and could, be done.
Did you know
that Canada has the most SOCIAL USERS of any
country in the world? That’s right, Canadians are ONLINE and looking
for you!

4. Why Use Social Media for your Auto
Dealership
Awareness
Your main goal is always to be seen and heard in a way that not only
attracts new and PAYING customers, but to also keep your current
customers aware of developments (sales, specials) and even keep them
entertained! I will go into this in more detail in a separate section.
Keeping your content fresh, exciting and enticing is one of the first
social media marketing strategies to implement. Doing so in a way that
does not waste your precious time and money is my end goal for every
auto dealership
Keeping your
BRAND
In front of their ever roving eyes will always
keep you top of mind when your audience is making buying decisions.

5. Why Use Social Media for your Auto
Dealership
Customer Service
Having an ACTIVE social media presence is key for quality customer
service!
In today’s market you need to provide your customer a place to
interact with you; to engage with you over new products or ask
questions about problems they may be having with their product.
People no longer just pick up the phone to dial your number. They are
looking for you online on Facebook and Twitter to get that instant
interaction, that immediate answer, they need.
When engagement with your customer is given in a timely and effective
manor your customers will ALSO compliment you, reward you
called SOCIAL PROOF]
[it’s
for when you go above and beyond
to provide them the service they are so desperately seeking.

6. Why Use Social Media for your Auto
Dealership
The Four E’s
The Four E’s of an EFFECTIVE Social Media
Marketing campaign:
Enlighten – Give your customers a chance to get to know, like and trust
you online. They may know your store front, but that is no longer
ENOUGH for today’s paying customer. Show them the inner workings
of your dealership to help them realize that you are real people, you
have families and lives and interests and challenges; JUST LIKE THEM.
Entertain – This is done through the posting of local information and
events, uplifting and funny [appropriate] graphics, sporting stories, feel
good items.
Engage – When your customers comment; RESPOND! I can’t tell you
how many businesses are missing the boat [and in turn, revenue] on
this! When there is no engagement, customers will NOT return to your
social “real estate”. They WILL look elsewhere for their needs.
Educate – Keep your customers up to date with the latest industry
information, with the goings on of your dealership, sales and specials
locally and regionally (Chrysler Canada for example)

7. How To Use Social Media for
Your Auto Dealership

8. How To Use Social Media for your Auto
Dealership
For your [insert
dealership name here]
social media
marketing strategy I recommend:
•
a Facebook business page
•
a Twitter account
•
a Pinterest account
•
a YouTube channel
For the “how to’s” on setting up these channels and
how to run them effectively please visit:
www.makingsenseofsocialmedia.org.

9. How To Use Social Media for your Auto
Dealership
These are the TOP priorities and MUST-HAVES for an auto dealership.
DYK #1: YouTube is the SECOND LARGST search engine online,
second only to Google! When customers are looking for something,
they turn to YouTube.
DYK #2: 70% of the time Pinterest users decide to make a purchase
it is BASED on a PIN they’ve seen!
Through the consistent management and maintenance of these
platforms and the strategies I implement you will receive:
•
Happier customers
•
Less expensive lead generation than what you’ve currently got in
place, and
•
Qualified PAYING customers

10. "A poorly planned and executed Social Media
presence is worse than NO presence at all."
Lorri Ratzlaff
Making Sense of Social Media