Making Sense of Social Media for Pet Store Retailers
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Here is a presentation I did for a specific group of pet store owners, offering information and advice to carry their social media marketing to the next level!
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Making Sense of Social Media for Pet Store Retailers
- 1. Making Sense of Social Media To Help Your Business Grow By Lorri Ratzlaff makingsenseofsocialmedia.org
- 3. makingsenseofsocialmedia.org Today’s Objectives 1. Get “Retailer” Specific with Social Media 2. Brief Breakdown of the Different Networks 3. The REAL Value of Knowing Your Target Market 4. Analysis & Overview of Each Company
- 4. Social Media for Retailers “…many retailers have locked themselves into the position that social media is mainly a marketing and sales tool. It is still widely seen as a channel to be used for pushing advertisements and linking back to online stores.”
- 5. makingsenseofsocialmedia.org Social Media 101 Facebook is still the biggest kid on the block
- 6. makingsenseofsocialmedia.org Social Media 101 Keys to a good Facebook post:
- 7. makingsenseofsocialmedia.org YouTube is the #2 search engine on the web Social Media 101
- 8. makingsenseofsocialmedia.org Twitter needs to be taken seriously… Social Media 101
- 9. makingsenseofsocialmedia.org Social Media 101 There are some predicting that by 2016 Google+ will surpass Facebook on “social sharing”
- 10. makingsenseofsocialmedia.org Social Media 101 Marketers are taking advantage of this under utilized social network to build a deeper connection with their audience
- 11. makingsenseofsocialmedia.org Social Media 101 Pinterest … Bonus Points for Anything Bridal!
- 14. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Facebook: • Get your custom URL • Branding: resize profile picture to fit [square it] & cover photo needs branding • Apps – for e.g.: Pinterest, Instagram, Contests, Newsletter
- 15. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Other Social Networks: • Not obviously found • Need them for balance – reaching your target market • Work the hashtag #animalhouse into everything
- 16. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Facebook: • Get your custom URL • Have a new profile picture for the different seasons & brand the profile picture • Website Link in contact info
- 17. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Other Social Networks : • Start using Twitter again • Upgrade branding and make it consistent across networks & website • Establish the hashtag #petland in everything you do
- 18. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Facebook: • Get your custom URL • Dive into apps a little more – maybe use contests (“caption this” is popular) or offers (I see you posted an event last night, great job!)
- 19. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Other Social Networks: • You do have what’s called a “local page“, however, not used since 2013 • Hashtag #petswest has 7 pictures already on Instagram; set up an account and work off of that
- 20. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Facebook: • Merge your two pages • Change your PROFILE that is called Scruffy Tail
- 21. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Other Social Networks: • Tell your customer list of your social networks through a newsletter • Incentivize them to “like” and “follow”, for example, a coupon / discount on their next purchase • Start using Instagram
- 22. makingsenseofsocialmedia.org Social Media Strategy Remember… • Know Your Customer so you Know where to REACH OUT to them on Social Media • Tell Stories • Be Original • Get Creative • Don’t tackle EVERYTHING – pick one or two platforms, get REALLY GREAT at those, then build on that • Now … for that !
- 23. makingsenseofsocialmedia.org I can most easily be reached online: facebook.com/makingsenseofsocialmedia twitter.com/lorriratzlaff ca.linkedin.com/in/lorriratzlaff Other contact information: info@makingsenseofsocialmedia.org makingsenseofsocialmedia.org 604.852.0695 How to Reach Me
- 24. Making Sense of Social Media To Help Your Business Grow By Lorri Ratzlaff makingsenseofsocialmedia.org For packages and rates: Please contact me.