A window on the world of greeting card publishing and entrepreneurship

1. Gypsy Chic
magazine
Gypsy
Inside!!! Interviews with Andrew Chambers of Two Scoops, Marion
Hancock of Art Cards Ireland, and Beth Nadler of Beth Nadler Art ....
Issue 4 - 2016
the magazine dedicated to greeting card publishing and entrepreneurship
Knowing
your
WORTH
Farmyard
Friends
PRON
of Two Scoops, Marion
A MATCH
MADE IN
HEAVENFarmyard
A MATCH
MADE IN
RELIGIOUS
ABOUT
CARDS A MATCH
RELIGIOUS
A MATCH
RELIGIOUSRELIGIOUSRELIGIOUS
ABOUTABOUT
CARDSCARDSCARDSCARDS
A SHOE STRING
Interviews with Andrew Chambers
Farmyard

2. LETTER FROM THE EDITOR
KNOWING YOUR WORTH
INTERVIEW WITH... ANDREW CHAMBERS OF TWO SCOOPS
GYPSY CHIC QUOTES
PR ON A SHOE STRING
INTERVIEW WITH... MARION HANCOCK OF ART CARDS IRELAND
RELIGIOUS ABOUT CARDS
A MATCH MADE IN HEAVEN
INTERVIEW WITH... BETH NADLER ART
FREEBIE FRENZY
FARMYARD FRIENDS
2
CONTENTS
3
4
6
9
10
12
15
16
18
21
22
2

3. from the Editorfrom the Editor
L E T T E R
Welcome to the fourth
issue of Gypsy Chic
magazine. The team
(Me, myself, and I, plus
my brilliant graphic designer) has
been working hard over the past few
weeks to bring you another creative
and colourful magazine packed
full of greeting card and business
related features.
In this issue I have articles on Public
Relations, Sales, and gorgeous pen
suppliers plus exclusive interviews
with Andrew Chambers of Two
Scoops, Beth Nadler of Beth Nadler
Art, and Marion Hancock of Art Cards
Ireland. Hope you enjoy reading all
about their business pursuits.
For the bibliophiles amongst you,
check out the Book Nook. I’ve
recommended a “who dunnit” centred
round art licensing. If, like me, you
love a freebie head over to page 21
and see what goodies lie in store for
those able to find time to study.
As some in my circle know I’m
preparing for a business bootcamp
in February so I will have much
to focus on but rest assured I’ll
still do my best to bring Issue
5 to life as I’ve got some more
brilliant interviews from fellow card
publishers to share with you.
That’s all for now from Gypsy Chic
land. Check back soon!
Lorraine Stylianou
Website: www.lorrainestylianou.com
Email: Lorraine@lorrainestylianou.com
3

4. Y
ou’ve probably all heard of the sales
pipeline or funnel. The purpose of
filling your funnel with lots of sales
leads (potential customers) is to ensure
that you can get enough interested people to the
buying stage. Partnerships too are an important
strategy that works in harmony with the sales
funnel concept.Selling is simply a transaction
between two parties where value is exchanged.
Without value on both sides a transaction will not
take place. Trust is also needed of course.
In a sales environment card publishers ought
to let go of their egos and replace with this with
their ears – it is important to engage with a new
stockist,distributor or agent by allowing them the
opportunity to talk,and listen to what they have
to say. As suppliers to the trade,we shouldn’t
assume we know what the customer wants. To
eliminate the guess work of what might work in
one shop,as opposed to another,we’ve not only
to listen to shop owners,but to do a lot of our own
research. This involves understanding
our market, targeting stockists,
studying demographics, and
working out the potential
market share for our product.
KNOWLEDGE IS POWER.
l How many of you have said to
yourself “No one else is doing
what I do”? I can assure you that
most things have already been
done. This is not where you give
up and become hopeless. What
is required is you sit down and
compile a list of competitors,
itemize what
they are
selling, study
their sales
models, and
prices. Then
when you’ve
done this take
a look at your
KNOWING YOUR
WORTHA MINI-SALES ACCELERATOR

5. 5
designs and products and list their benefits
rather than their features. It is the benefit of a
product that provides your customer with value.
Don’t assume the benefits of your product or
service are obvious – you’ve got to spell them
out in your pitch, and marketing material. If
listing the features of your card ranges help
you then do that… but then clarify how this
becomes a benefit.
DEFINEYOUR USP
l How do you differ from your competitors?
Without knowing your point of difference
it is difficult to stick to your guns in tough
negotiations where prices are being discussed.
Knowing your Unique Selling Point is a powerful
selling tool. So anyone reading this magazine
is probably involved in the card or related
industry. If you haven’t studied your fellow card
publisher who is offering more or less the same
as yourself, it is hard to identify your unique
benefit. When you’ve studied your competitor’s
message try and carefully craft your own – but
don’t copy anyone else’s message. You need
your own voice.
DEVELOPYOUR MESSAGING
l Tell a story your customer can relate to. Make
it clear and consistent. For your sales materials,
present your case through the use of videos,
demos,data sheets,price lists,contracts and of
course the sales pitch. What gap in the market to
you fill? What need do your cards meet?
THE 30 SECOND ELEVATOR PITCH
The benefit: Why would someone want what you
are selling?
The differentiator: What makes your different
from everyone else
The ask: The permission to follow up with an
order in mind.
LET ME SHARE MY FIRST DRAFT:
“I run a greeting card company,designing highly
colourful cards perfect for every sending occasion.
A lot of cards on the market lack energy and
creativity. I’d be happy to tell you more about my
life enhancing designs in more detail. What’s the
best way to arrange an appointment with you.”
Voila!
REPEAT, REPEAT, REPEAT.
l Sales takes lots of persistence. It is a long
journey. To get to the end of that journey you’ve
never to be afraid to ask for what it is you want.
Respect your potential customer and hang in
there – it’s not worth getting stressed about. As
soon as you have some data in terms of what
you’ve sold,measure that,and work out what does
and doesn’t work.Then pivot accordingly.
Let’s define Pivot:
turn on or as if on a pivot.
“he swung round,pivoting on his heel”
synonyms:rotate,turn,revolve,spin,swivel,twirl,
whirl,wheel,oscillate
“a large panel in the side pivots inwards”
Connecting with your potential customers in
a meaningful way is key. Find out what they
need, and then see if you have a match. Only
then can you know for sure if your product
or service can actually help them. If you
realise you are flogging a dead horse stop.
Go back to the drawing board and look at
your designs. How can they be improved?
Whose second opinion can you get (and this
does not include your Granny) to give you an
honest, impartial opinion. Then seek out an
expert in your field for support. They tend to
reinvigorate you, and keep you on track when
you’ve suffered a set back. Dust yourself
down, and start again!

6. 6
Andrew Chambers
of Two Scoops
Interview with .....

7. 1. HOW DID IT ALL START FOR YOU
IN DESIGN?
lll When I was 16 I went to the Sir
John Cass School of Art, from here I
was lucky enough to be taken on at
Garrards (the crown jewellers) for
a 5-year apprenticeship designing
and making jewellery. On completing
the 5 years I made a masterpiece
for Goldsmiths Hall (a diamond line
bracelet) and became a Freeman of
London. This lead to many exciting
things including restoration work on
the crown jewels.
2. DO YOU PAINT ON CANVAS OR DO YOU
DESIGN ALONE ON A TABLET?
lll I started painting with watercolours
but now I use an iPad, using my finger as
a paintbrush and the tablet as a canvas,
I can use it and paint without the need of
lots of art materials.
3. WHY NAKED BODIES?
lll The naked bodies represent the feeling
of freedom and equality. There are no trade-
marks or labels, they show people enjoying
the simple pleasures of life in a natural and
non judgemental environment. F
7

8. 8
4. HAVE YOU EVER USED A NUDIST
BEACH?
lll Yes, I have used a nudist beach,
on a holiday in Fuerteventura whilst
enjoying an evening walk with my wife, a
voluptuous, red haired lady strolled out
of the sea without a care in the world, she
was completely naked and uninhibited
with a big smile on her face. The next day
we went down to the beach and realised
we were the only clothed people there
so decided to join in the fun! We went
splashing into the waves and enjoyed the
freedom of nudity in the sea air.
5. WHERE ARE YOUR CARDS
CURRENTLY STOCKED AND HOW DO
YOU ACQUIRE STOCKISTS?
lll At the moment our cards are in small
independent shops locally and in the USA. I
sell on the internet through my website
www.twoscoops.cards To find new
stockists I approach shops directly, the PG
Live show was good where I obtained a large
order from a picture framing company.
Like any new publisher I am getting to the
stage where I am looking for agents.
6. WHAT SOCIAL NETWORKS DO YOU
USE MOST AND WHY?
lll I use LinkedIn, Facebook, Instagram
and Twitter. Instagram has led to sales in
the USA, but generally social networking
enables me to promote my cards to a
worldwide audience.
7. WHY THE RED BALLOON?
lll I wanted something to link all the
images together to create a recognisable
brand, I remember seeing an old man
walking and whistling carrying a red
balloon and thought this created a
carefree image.
8. WHERE DID TWO SCOOPS NAME
COME FROM?
lll The name came by accident, I applied
to the Greeting Card Association and sent
my first picture named Two Scoops. When
I attended the first seminar my name
badge had Andrew of Two Scoops on it
and I thought it was meant to be.
9. WHAT ARE THE FUTURE PLANS FOR
TWO SCOOPS?
lll In 2016 we are exhibiting at PG
Live where we hope to acquire some
new stockists, at the start of the year I
shall be going out on the road to meet
potential new customers. I will be using
the advice given at the recent Ladder Club
seminar and feel lucky to be part of such
a friendly, supportive industry.
TWO SCOOPS
Facebook: https://www.facebook.com/Two-Scoops-
Greeting-Cards-500740173387213/
Instagram @twoscoops.cards
Twitter @andrewwithipad

9. 9
Gypsy and Chic
hope these quotes
from Napoleon
Hill (author of
Think & Grow
Rich) inspire you in
the coming weeks:
“Don’t wait.The time will never be just right.”
“Strength & growth
come only through
continuous effort
and struggle.”
“A quitter
never wins
and a winner
never quits.”
“What the mind can
conceive it can achieve.”

10. 10
PRON A
SHOESTRING
M
uch of your success, as any business
owner knows, depends on your
willingness to partake in publicity
opportunities. If we are to promote ourselves why
not apply some of the tips and tricks journalists
use to write great PR. Take a look, for instance,
at how some artists or card publishers market
themselves and adopt some of the words for your
own purpose. Don’t copy though. Just recently
I’ve been looking at world famous brands and
listing the adjectives they are using to describe
their product or service. Ralph Lauren
says his business is “above fashion”,
Karl Largerfeld uses words like
aspirational, cutting edge,
refined, and Versace talks
about the exuberance of the
Versace soul.
If you are running a pop up
shop for instance, participants
will be more inclined to sign
up to something that sounds
fun:“Celebrate the opening of
our new pop-up shop with our 15%
off voucher”,“Join us for some refreshments at
the launch of our new range/product ,“Visit the
newly refitted retail space on [date]- Wine and
Cheese served. Book and reserve – limited
places!” Local press, radio or entrepreneurial
organisations will want to feature you. Remember
I mentioned Eventbrite in an earlier issue? Use
that to create your event.
PR can feel foreign to a designer who is more
used to being behind their laptop. I recently
listened to the owner of a new creative start up
talk about her experiences in becoming
a queen of public relations. Her tips
and tricks included the following:
1. Put time into Twitter. Follow
journalists. On Twitter most
journalists use the following
hashtag - #journorequests.
This is how they make requests
on Twitter. Search this hashtag
and see if there are journals
needing articles in your particular
niche and then offer to write one.I

11. 11
have HARO requests (the American press) coming
into my email feed every day and they are always
looking to feature stationery products.
2. Check out celebrity entrepreneurs who support
business initiatives. In the UK, individuals such
as Theo Paphitis, and Jacqueline Gold actively
help small businesses promote each other on
Twitter using their respective hashtags: #sbs
(Small Business Sunday) and #wow (Women on
Wednesdays). Follow them.
3. Research trade magazines and pick ones you
want to focus on. Find out what articles they will
be featuring over the course of the year by asking
for a features list. Most magazines will divide their
articles seasonally and once you are familiar with
the kind of article they want, contact the editor to
see if you can contribute in any way.
4. At tradeshows get involved in any preview
magazines, or think of a PR stunt at the event.
5. Run competitions and giveaways as well as
entering competitions yourself.
6. Charity Fundraise – this can get you lots of
press coverage.
7. Write press releases.
8. One of the greatest vehicles for self-promotion
is via Google Hangouts. If you got a group of other
card publishers together to discuss each other’s
work and share the link via Facebook, you could
attract all kinds of attention.
YOUR MESSAGE
Check your message on all publicity material for
clarity: Adjust it is it isn’t clear. Then think of ways
you can attract people to view your products and
purchase them. A business friend of mine in London
would go to all lengths to package her product
beautifully and hand deliver the item to the Editor’s
office of the magazine or newspaper she wanted
to be featured in. Dressed as a female detective
in shades, stiletto heels , and trench coat she was
rarely stopped by the receptionist or male security
guard. If she was, she knew the sample/gift would
be delivered straight away as it was professionally
presented and looked fantastic.What editor doesn’t
like a beautifully wrapped gift delivered to a press
office on a Monday morning with a big pink bow?
Think strategy but keep the process fun and
write down everything you think is needed to
achieve your objective. Aim your message at how
your product/designs will benefit the customer.
Remember to have a number of messages or
campaigns that you can disseminate via regular
emails, blog posts and tweets.These need to
appeal to both new clients and repeat customers
who’ve bought from you before. I attended a
video production course this week and saw how a
company who produces wood burning stoves had
a video geared specifically for different weather
conditions which they promoted on their Facebook
page– as soon as it started raining (a summer
shower) they had one to show people drying off in
front of it. For snow, they had another. This is what is
called building assets, and forward thinking.

12. 12
Marion Hancock
of Art Cards Ireland
Interview with .....
Dublin doors by Aurelie u
Left to right: Returning home by Brian Gallagher, Double pillar box by Bernadette Madden, Blue weather by Rod Coyne, Chrysanthemums by Siobhan Hyde
u

13. 1. IS IT ACCURATE TO DESCRIBE
YOURSELF AS AN AGENT FOR IRISH
ARTISTS AND HOW DO YOU CHOOSE
WHICH ARTISTS’ WORK TO FEATURE ON
CARDS OR OTHER PRODUCTS?
lll No, I’m not an agent. I’m happy to
promote our artists through our cards and
on social media, but I’m not responsible for
getting them work, as a full time artist’s
agent would be. I did a lot of initial research
online, which I don’t think was necessarily
the best way. I was looking for art that
was accessible yet also ‘credible’. Most of
our artists are pretty well established and
having their work on a greeting card is a
footnote for them, not a career aspiration.
Part of the appeal of the card industry is
that anyone can have a go at producing a
card image no matter what their skill level.
I remember reading about how the Purple
Ronnie brand got started, its creator Giles
Andreae was not held back by doubts about
his drawing ability! That is great, but for us
I felt that one way to stand out in the crowd
would be to feature artists with a clear
degree of ability and some professional
visibility/traction. There are exceptions to
that – we do have a self-taught artist who
does very simple crayon drawings – but
with most of the artists we publish, you
can look at their work and know it’s not
something they knocked together.
I grew up in the north of England buying
cards by the likes of Camden Graphics
and Gallery Five, and I was always niggled
by the question of what separates fine
art from illustration and decorative art. I
feel like it’s only recently that I’m getting
more perspective on this, partly thanks
to an art history course I’m doing. There
is a graphic quality to much of what we
publish. We publish a lot of printmakers,
and there’s an impact and simplicity to
printmaking that makes for good cards.
These days we get a fair amount of
submissions out of the blue, and we also
have some relationships with galleries,
studios and artist groups. Now that I think
about it, it’s been a while since I trawled
online for images.
2. DO YOU PAINT YOURSELF, AND IF
SO, WILL WE SEE ANY OF YOUR OWN
DESIGNS ON CARDS ANYTIME SOON?
lll A timely question. I’m in the second
year of an HND in fine art. It’s a practical
course that includes drawing, painting,
printmaking and ceramics. So at the
moment I’m grappling with oil painting,
and am cutting my teeth doing paintings
of rusty scaffolding. I don’t think people
will be queueing up to buy cards with
those on. I also wonder if I could be as
objective about my own stuff as I am about
other people’s, and I would worry that
publishing my own work might be seen
as vanity publishing, when I am trying
to build a brand that is clearly based on
quality. Even if I produce work that strikes
me as card-suitable, I may think twice.
3. HOW DO YOU FIND STOCKISTS AND
DISTRIBUTORS FOR YOUR CARDS AND
CALENDARS AND DO YOU EXPORT?
lll Finding stockists was initially a matter
of legwork. Loads of visits, loads of emails,
and exhibiting at a couple of trade F
13
Bathers, Sandycove by John Short u

14. 14
shows. Our cards got noticed and we were
lucky enough to be approached by a very
good agent in Ireland. We’ve just been
approached by our first UK agent. We’ve
had export enquiries from France and the
US, haven’t got anything firmly in place
yet. The American distributor for instance
only wanted cards in a 5 x 7 format, and
most of ours are square.
4. DESCRIBE A “MARKETING DAY” IN THE
OFFICE – DO YOU STRATEGIZE THINGS
LIKE SOCIAL MEDIA OR ARE THINGS
DONE IN A MORE AD HOC WAY?
lll Social media gets done usually at
the end of a day or at the weekend, often
with a glass of wine in hand – that’s when
I suddenly think ‘I know! I should post
about X/Y/Z!’. I know you’re supposed to
have an editorial calendar and plan it all
out, but I don’t. I enjoy the random and
serendipitous approach.
5. WHAT PLANS DO YOU HAVE FOR ART
CARDS IRELAND IN THE NEXT THREE
YEARS?
lll I read somewhere recently what
sounded like good advice on strategy:
make a list of the ten most important
things that need doing, and start doing
one of them. I made my ‘ten things’ list the
other day and it reads like this:
l Clarify that our website is a trade
website, and highlight online ordering
l Simplify the artists’ submissions process
l Streamline our card design/
production process
l Start a monthly Mailchimp newsletter
l Develop prototypes for a sister range
of ‘social stationery’ to run alongside our
blank art cards
l Find UK agents
l Redesign the backs of our cards
l Outsource our VAT and accounts processes
l Target retailers at Irish transport hubs,
starting with Dublin airport
l Exhibit at the next Association for
Cultural Enterprises conference.
6. COULD YOU SEE YOURSELF
REPRESENTING ARTISTS FROM OTHER
COUNTRIES GIVEN YOUR EXPERIENCE
IN IRELAND?
lll After sixteen years in Ireland, my
husband and I are thinking of moving
back to the UK next summer and there
are a few possible ways we could develop
the business. It could remain a decisively
Irish brand, as it is now. Or we could
rebrand and expand to include English,
Scottish and Welsh artists. I think as a
first step we would do some UK trade
shows and test the water, see what
buyers think of our brand.
ART CARDS IRELAND
W: www.artcardsireland.com
E: marion@artcardsireland.com
T: +353 1 235 3118
Facebook:www.facebook.com/artcardsireland.
Amaryllis with gold leafß∑ by Jean Bardon
u

15. l New for 2016 is the Faith range. The range consists of 16 “day”
and “night” versions of Confirmation, Wedding, Holy Communion,
and Christian symbols. Painstakingly created over many weeks from
first sketches, to final designs, this range is perfect for many sending
occasions. Left blank for your own message. Other faiths to follow.
RELIGIOUS
ABOUT CARDS
15

16. 16
PARAGERNALIA
http://www.parafernalia.com/
S.T. DUPONT
http://uk.st-dupont.com/art-of-writing
VISCONTI
http://www.visconti.it/catalogue/limited/
OMAS
http://www.omas.com/
TIBALDI FOR BENTLEY
http://www.tibaldi.it/IT/index.html
OTTO HUTT
http://www.ottohutt.de/?language=en
KINGSLEY CHEQUER
http://www.penshop.co.uk/products/kingsley/
AURORA
http://www.aurorapen.it/english/azienda.
php?subpage_id=20
MATTHEW MARTIN
http://www.mcmpens.com/pens/
GIRARD PERREGAUX
http://www.girard-perregaux.com/collection/
collection-details-en.aspx?type=5&id=107
CROSS
http://www.cross.com/en/GB/Home.aspx
PARKER
http://www.parkerpen.com/en-GB
SHEAFFER
https://www.sheaffer.com/en/home
ZEBRA
http://www.zebrapen.com
CHOPARD
http://www.chopard.co.uk/accessories/
writing-instruments
GRAF VON FABER-CASTELL-ANELLO
http://www.graf-von-faber-castell.com/
writing-instruments/editions/classic-anello
LAMY
http://www.lamy.com
A match made
in heaven…
T
here’s nothing quite like writing with
a quality pen when composing your
sweet nothings inside a greeting
card. I have to admit I’m a bit taken by
Montblanc and started a collection many years
ago when I found a genuine Meisterstück in a
pile of old clothes. I’ve added to it gradually
over the years (my pension fund – right?) But
who would have guessed how many other Pen
manufacturers there are out there designing
amazingly beautiful writing instruments in
addition to Montblanc, the best of which are also
of Swiss or Italian design. You’ll notice watch
and pen manufacture goes hand in hand. Do
you think these pen manufacturers are worried
about the demise of their industry? I think not.
Great design – whether it is on metal, or on
paper - will always have a future. Only when
they go down will I start to worry about the
future of the greeting card.
Here’s a list compiled after a basic internet search:

17. TROIKA
http://www.troikagermany.com.au/Travel_
And_Pens
PELIKAN
http://www.pelikanpens.co.uk
DIPLOMAT
http://www.mydiplomatpen.com
CARAN D’ACHE
http://www.carandache.com/en/
PILOT
http://www.pilotpen.co.uk/en/
WATERMANS
http://www.waterman.com/
MONTEGRAPPA
http://www.montegrappa.com/
CUERVOY SOBRINOS
http://www.cuervoysobrinos.com/
en/prodsc-5-1.aspx
PORSCHE
http://www.porsche-design.com/en/
For-Men/Writing-Tools/Fountain-Pens/
What a lovely list to research further.
An opportunity to drool over precision
engineering at it’s finest. Check out
Sheaffer’s life story videos or just listen to
the beautiful music on the Tibaldi site.
And just in case anyone thinks I’ve a lot
of cash to spend on these luxuries I can
assure you I’ve been buying reduced
price food for the last six months so I
could splash out on a vintage .925 sterling
silver Rolex pen – yes, even Rolex are in
stationery!! If you know the names of other
quality pen manufacturers please email
me – I’d love to know. Perhaps you should
start your own pen brand –
Doesn’t every self-respecting
greeting card need a pen by
the same publisher?
Writing is the geometry
of the soul… Plato
17
For-Men/Writing-Tools/Fountain-Pens/
me – I’d love to know. Perhaps you should
start your own pen brand –
Doesn’t every self-respecting
greeting card need a pen by

18. 18
Beth Nadler
of Beth Nadler Art
Interview with .....

19. 1. TELL US HOW IT ALL STARTED
FOR YOU IN ART AND WHAT DO YOU
FOCUS ON THESE DAYS IN TERMS OF
TECHNIQUES/MEDIUMS.
lll Art started for me when I was VERY
young. My mom’s an artist and she had
me coloring on huge sheets of paper she
hung on the wall in our dining room by
the time I was a year old. She told me
that I never once tried to eat a crayon,
I was very happy using them just for
coloring. As far as mediums go, I’ve
probably tried most of them through
my career and schooling. Right now
I’m enjoying water color, markers, and
always Sharpies.
2. YOUR CHILDLIKE MOTIVATIONAL
PRINTS ARE MY FAVOURITE. WHERE DO
YOU GET YOUR INSPIRATION FROM?
lll Thank you so much for liking
my ‘childlike motivational” art. My
inspiration I think comes a lot from
memories of being a young girl and pre-
teen and thinking about what I would
have loved in terms of art at that time.
3. DOYOULICENSEYOURIMAGES,ANDIF
SO,ONWHATPRODUCTSDOTHEYAPPEAR?
lll Yes, I do license my images. I have a
licensing agent called, Creatif Licensing.
My art can be found on garden flags, wall
art, inspirational books, journals, clocks,
and more.
4. WHAT SELLS BEST FORYOU? ORIGINAL
ART, PRINTS, DIGITAL DOWNLOADS, OR
YOUR GLASS PENDENTJEWELLERY?
lll Hmmm, what sells best for me? I do
well with my “art jewelry” and prints in
my Etsy shop, but a fairly new item for me
is my work printed on planked wood and
that’s been doing really well.
5. WHAT ARE YOUR TOP THREE PR TIPS
FOR GETTING NOTICED?
lll As far as getting noticed I totally
recommend using social media. I’m
constantly using Instagram and Pinterest
(my two favorites) and posting work to
my FB page. I’ve also received a lot of
jobs through my Etsy shop and that’s
actually how my agent found me! F
19

20. l l l Whilst only on
Chapter 3, I’m really
enjoying this mystery
“who dunnit” on my
iphone in bed at night.
[Not a pretty sight!].
Gruesome Greetings by Ronnie
Walter is all about the protagonists
exhibition at an art licensing show
in New York. You can grab a copy
on kindle for the break the bank
price of £2.34.
The Book Nook
20
6. WHAT BIG PLANS
HAVE YOU FOR BETH
NADLER ART?
lll In the future I’m
looking forward to my
work appearing on
many more licensed
products, some of
which are now in the
works. Additionally,
I’ve always had an
interest in writing and
illustrating children’s
books and I’m working on a project
right now so hopefully that will take off.
Fingers crossed!!
BETH NADLER ART
Website: www.bethnadler.etsy.com
Instagram: bethnadlerart
Facebook: bethnadlerart
l l l
Chapter 3, I’m really
enjoying this mystery
“who dunnit” on my
iphone in bed at night.

21. LEARN HOW TO:
l Size up your idea
l Set up a digital business
l Develop and manage a digital product
l Make a marketing plan
l Build a brand
l Understand digital marketing channels
l Run a digital marketing campaign
l Master finance for your business
l How to track performance in early state startups
l How to manage customers.
Frenzy!
CHECK OUT THIS AMAZING FREE COURSE:
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1
Frenzy!
Freebie
Want a box
template for your
greeting cards?
Check this useful
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perfect packaging:
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2Need music, images, clip art or
video for your blogs, greeting card
designs or digital media?
Just type what you want to find in
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3

22. 22
S
pring is in the air, and as we hope for blue skies and sunny days
again let me introduce my Farmyard Friends. The range consists of 12 designs with a folk inspired
style – there are chickens, hens, roosters, a goat, a sheep, a pig and a donkey, a cow and a duck.
To make the card less“throwawayable”there are fun colouring inserts in each for the child in all of
us. So get out your colouring pencils and get creative. These will certainly keep the young‘uns quiet
for 10 minutes.
Farmyard
Friends
ORDER FORM
FARMYARD FRIENDS CARD RANGE. £6 for 6 cards
CODE AMOUNT TOTAL
FYF1 Lay a little egg
FYF2 Vegetable patch
FYF3 Silk Purse
FYF4 Hen on eggs
FYF5 Rooster in Roses
FYF6 Stepping out in style
FYF7 Chicken in strawberries
FYF8 Daisy duck
FYF9 Gertrude in the gladioli
FYF10 Little donkey
FYF11 Sheep
FYF12 Goat

23. 23

24. Gypsy Chic magazine
A window on the world of a greeting card publisher