This document provides tips and best practices for using LinkedIn to maximize your career. It recommends completing your LinkedIn profile with a professional photo, headline, experience, education, and recommendations. It also suggests joining industry groups, uploading multimedia content, and interacting regularly by posting, responding, and answering questions. The document notes that LinkedIn allows you to make connections, find jobs, stay up to date on industry news, and showcase your expertise to potential employers and recruiters.

1. Using LinkedIn To
Maximize Your Career
Lorraine Goodman

2. Why Social Media?
It’s up to you to figure out the value you’re going
to produce and then just do it. Invest yourself in
your community through intelligence, help, insight
and guidance. It s about becoming that expert
that you once relied upon to get your story out
there. Your job moving forward is to find the social
consumer, engage with the social consumer. Build
authority for yourself and the organization you
work with and then design the entire ecosystem
around experiences that can be shared and should
be shared.

3. How do People Find Jobs?
1 in 6 Workers Used Social Media to find a job

4. How Employees found Current Job
Referral from Personal or
Business Contact
Newspaper
Internet Job Board
Internal Job Listing
Company Career Site
UP
FROM
11%
Online Social Network 16% IN
2010
Career Fair
Recruiter Agency
0% 5% 10% 15% 20% 25% 30% 35% 40%

6. Why LinkedIn?
• 150 million members in over 200 countries and territories.
• Adding >2 new members EVERY SECOND
• People with more than twenty connections are thirty-four
times more likely to be approached with a job opportunity
than people with less than five.
• People with complete profiles are 40 times more likely to
receive opportunities through LinkedIn
• LinkedIn allows you to make your “complete” profile
available for search engines to index.
• LinkedIn produces twice as many leads as Twitter
• All 500 of the Fortune 500 are represented in LinkedIn. In
fact, 499 of them are represented by director-level and
above employees.

7. More about Users by Industry
LinkedIn Higher Education
Information Tech & Services
Financial Services
Retail
Computer Software
Marketing & Advertising
Hospital & Health Care
Telecommunications
Insurance
Age of Users Oil & Energy

8. Google Yourself Lately?

9. Complete Profile Includes:
• Appropriate photo:
• Make it approachable and professional
• Consider branding across Social Media
Platforms and Personal Websites
• Executive Summary & Skill Set
• Be creative with Headline. Should reflect WHO
you are, NOT what you do.
• Three recent positions
• Education & Specialties
• At least 3 recommendations

10. Photos: Who Are They?
Dog Trainer Fitness Expert ????
Not displaying your photo raises more questions than provides
answers. Boring photos are just that – boring.
Most jobs eventually require an in-person interview -- so why not
let people see who you are upfront?

11. Interesting Headlines:

12. Recommendations

13. Recommendations

14. Use Groups: Best Practices
1. Learn from your network
• Groups
offer
an
excep:onal
opportunity
to
reach
out
to
the
people
that
you
want
to
talk
to
most.
2. Discover your passion
• Groups
offer
the
opportunity
to
be
a
student
again
3. Engage with your community
• Group
managers
enjoy
unprecedented
access
into
professional
fields
and
experts
4. Develop a focused audience
• LinkedIn allows you to link your blog and develop more
followers
5. Show your Expertise: Deliver high quality, curated content
• The better the content, the more attention it will attract.

15. More About Groups:

16. LinkedIn Apps

17. Other Apps:

18. …and more being added every day

19. SlideShare:
Use SlideShare to upload videos as well. For help: tinyurl.com/2emjcc5

20. LinkedIn Today

22. LinkedIn Today vs Signal
LinkedIn Today: Your Customized Newspaper
You can see what news the world's professionals are sharing and tweeting in LinkedIn:
• Allows you to customize your Front Page and follow industries and top news
sources.
• Lets you like and share articles with your network or save them to read later.
• Sends you news updates and digest emails.
LinkedIn Signal: The Water Cooler
Lets you see and filter updates and tweets from LinkedIn professionals who choose to
make their updates visible to anyone.
• Browse real-time updates with content summaries and direct links to the full
content.
• Filter updates to show only those that you care about.
• Search for keywords, topics, companies or people across the updates stream.
• Save your search and check for updates later.
• Find trending links and Industry top headlines.

23. Apply for A Job

25. New on LinkedIn

26. Best Practices: LinkedIn
• Create a LinkedIn profile & Get Vanity URL
• Professional Headline & Photo that says who YOU are
• Search resumes of people who have jobs you want
• Create a COMPLETE profile
• When asking to connect, DO NOT USE DEFAULT TEXT.
• 2% rule: Ask people to recommend you – then return the
favor
• Join Industry Groups
• Upload videos, papers, etc. directly to LinkedIn
• Download & Use JobsInsider Toolbar
• Interact: Post, Respond, Answer
Social Media Marketing for Actors:
Lorraine Goodman & Max Weinstein

27. Useful LinkedIn Links
• http://learn.linkedin.com/
• http://learn.linkedin.com/training/
• LinkedIn 101: The basics of LinkedIn: Your Profile, Joining Groups, Settings,
Search and more
• When: Wednesdays at 1 pm CST
• http://Learn.linkedin.com/job-seekers
• http://Learn.linkedin.com/nonprofits
• http://learn.linkedin.com/company-pages/
• http://www.linkedin.com/static?key=browser_toolbar_download
• http://www.youtube.com/user/LinkedIn

28. Sources & Suggested reading
• The New Rules: David Meerman Scott
• Social Marketing to the Business Customer: Paul Gillan & Eric
Schwartzman
• blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz1RkoQgMNz
• www.insidecrm.com/features/facebook-marketing-toolbox-012308/
lorraine.goodman@me.com maxweinstein.net@gmail.com
linkedin.com/in/lorrainegoodman
linkedin.com/in/maxweinstein