A case study about how Emmett & Smith successfully supports Cambridge English to develop an effective approach to media opportunities.

1. accountable
effective
evocative
awareness programme

2. accountable
effective
evocative
requirement
To increase stakeholder awareness of Cambridge English, the
world’s leading provider of English language assessments.
Cambridge English is part of the University of Cambridge and its
exams are taken by over three million people every year in 130
countries. Around the world, thousands of universities, employers
and government ministries rely on Cambridge English certificates
as proof of English language proficiency.

3. accountable
effective
evocative
outcomes
Cambridge English has been able to improve the speed and clarity
of its response to media opportunities, leading to increased
coverage in national and specialist media in the UK and overseas.
E&S has delivered coverage in a wide range of publications
including the Guardian, Saga Magazine, Education Journal and
many healthcare sector publications, as well as generating extensive
online coverage which has made Cambridge English significantly
more visible online.

4. accountable
effective
evocative
verdict
Stephen McKenna, Assistant Director, Communications, at
Cambridge English: “Emmett and Smith have helped us to
develop a more effective approach to media opportunities,
which we have been able to apply effectively all over the
world. We particularly value the long-term involvement of
an expert account director who has worked hard to
understand our needs and the nature of our work, and who
constantly provides us with lots of creative ideas.”

5. accountable
effective
evocative
contact
Lorraine.emmett@emmettandsmith.com
www.emmettandsmith.com
@emmettandsmith
0207 384 7110