Learn how to use Pinterest effectively for your business.
See examples of pins for visual and non-visual businesses.
Learn about pin etiquette and more
2. Pinterest Today
• Pinterest Explained
• How Pinterest Works
• Suggestions of how YOU can use it
• Pinetiquette
• How to monitor your Pinterest performance
• Q & A with a practical demonstration
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3. Why Use Social Media?
• Brand Awareness
• Demonstrate Expertise
• Traffic to Website
• Convert to Sales
• Online Word of Mouth
• We do not have a choice on
whether we DO social
media, the question is – HOW
WELL WE DO IT”. – Erik
Qualman.
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4. What is Pinterest?
• Online Pinboards
• Over 12 million active users
• Pins = online images
• Pins are shared by being repinned
• Follow each other and be followed
• Board examples – My Dream Kitchen,
Wedding Dresses, Hair Styles, Quotes, Crochet
Tutorials, Fast Cars, Wallpapers
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7. How to get started
• Sign up at
www.pinterest.com
• Create some boards
• Put the ‘Pin It’ bookmarklet
on your browser
• Use the bookmarklet to pin
any picture you like
• Add it to a designated board
with a description
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10. Follow All or Single Boards
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11. Repinning
• Viral – 80% of pins are
repins
• Most popular pins (food &
drink) = Repinly
• To repin – just click the
repin button on the
image, select your board
and change description if
you wish.
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12. Pinning & Irish Beef
• Traceable to the website it
is pinned from.
• Encourage others to pin
from your website
• Pin It button on products
• Pin it button on blog posts
• Ensure blog post image is
repinnable.
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14. Your Pins should be:
• Good quality photographs
• Provide information e.g. Tutorials
• Solve a problem e.g How To
• Entertain
• Inspire
• Useful
• Simply Beautiful
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15. Long Tall & Skinny
Photos
•Long, Tall, Skinny
Photos - more impact
•PicMonkey.com
•Add Text
•Call to action (to
website)
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23. Image for a Non-Visual Blog Post
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24. Pin It button on Blog Posts
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25. Brands Using Pinterest Well
Ikea – One for each Different
Oreck Country
• Sells Cleaning products • Different Rooms
• Boards include – Furry • Pin It to Win it
Friends, Fabulous Floors • Crash Test Pets!
(clean), Blue (their signature • True Blue – Personality
colour), Customers’ boards
(with Oreck products)
• Personality
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26. Pinetiquette
• Pin Little & Often
• 80/20 Rule – 20% Your
Content
• Credit the Source
• Your Reputation
• Your Personality
• Interaction
• Follow Back
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27. To increase Pinnability from your
website
• Good Quality Photos
• Pin it button on website
• Pin it button on blog
• Good SEO on photo
• Descriptive Text on main
blog photo
• Put url in description, not
on photo
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28. Pinterest & Copyright
• Pictures – other people’s property
• Pin them sensibly
• Maintain the original source
• ‘No-pin’ code is available
• More businesses encouraging people to pin
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29. Before you start:
• Decide on goals and objectives
• Will you try to build a community?
• Will you try to engage fans?
• How often will you pin@
• How will you communicate personality?
• How will you measure success?
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30. For Another Day .....
• PicMonkey – for editing photos (and creating
watermarks)
• Polyvore – for creating moodboards
• Olioboard – creates moodboards too
• Pinerly – to monitor your Pinterest
performance
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31. More Articles at
• How to Create Shared Boards
• How to Set Your Board Cover
• How to get more Pinterest Followers
• How to measure your Pinterest success
• How to get more repins and clicks
• And more at ........ Write-on-track.com
http://write-on-track.com