Pinterest for bloggers
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How Pinterest can drive traffic to your blog and website. How to use pinterest effectively How to use pinterest for blog content and ideas
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Pinterest for bloggers
- 1. Pinterest for Bloggers Lorna Sixsmith Write On Track Write On Track http://write-on-track.com
- 2. Pinterest Pins Write On Track http://write-on-track.com
- 3. What is Pinterest? •Online Pinboards •Online and visual ‘word of mouth’ •Images = Pins •Pins are Shareable by being repinned •Likes •Comments •Follow others •Be followed •Build relationships Write On Track http://write-on-track.com
- 4. How Big is Pinterest – Some Stats • Grown by over 4000% • 12 million users (and counting....) • 87% are female • 60% are aged 25-44 • Average time per visit – 89 minutes • Pinterest users buy more, spend more time and more money than other social media buyers (apart from Linked In) • 80% of pins are repins Write On Track http://write-on-track.com
- 5. How to use pinterest • Pin from the toolbar • Some sites have the Pin It button • Repin • Like • Comment • Description • Pinerly for analytics (and soon for scheduling) Write On Track http://write-on-track.com
- 6. Board Rules! • Name boards carefully • Keywords! • Don’t have empty boards • Set Cover Images • Re-arrange boards – move out of date boards to bottom of page • Create Shared Boards Write On Track http://write-on-track.com
- 7. Pinterest for Blogging • Search for images to use • Inspiration – ideas for blog posts and ideas for your business (always credit sources/ask permission) • All pins are traceable • Embed pins into your blog post – shows the source Write On Track http://write-on-track.com
- 8. How to get more traffic to your blog • Pin from the blog post (not the general blog) • At least ONE really nice image • Give your images titles and alt titles • Descriptor is important • ‘Pin It From Pinterest’ plug in – puts the ‘pin it’ button on every post • Tutorials / Titles with ‘How To’ or ‘10 Ways to’ • Text on Photos (pic monkey / pinerly) • Link to Twitter from Pinterest (and occasionally to FB) • Create Shareable Boards and invite readers to share Write On Track http://write-on-track.com
- 9. How to get more followers • ‘Follow me on Pinterest’ button in sidebar • Look at the most ‘popular pins’ in repinly – what is trending, can you do something similar? • Most popular pins – home decor, crafts, recipes, photography, women’s clothes • Try to use ‘long and narrow pins’ Write On Track http://write-on-track.com
- 10. How to check if pinterest is working for you • www.pinterest.com/source/write-on- track.com (your domain name at end) • Check your pinanalytics on Pinerly • Google Analytics – check your referrals • Set up a funnel on GA for conversions Write On Track http://write-on-track.com
- 11. Pinetiquette • Pin little and often • Don’t self-promote too much • Pin for your brand and your reputation • Don’t ‘steal’ images for your blog and then pin them • If using a pin, credit the source • Follow back those who follow you • Comment and respond • If auto-tweeting, remember to respond to tweets too Write On Track http://write-on-track.com