SlideShare ist ein Scribd-Unternehmen logo
1 von 22
Downloaden Sie, um offline zu lesen
Blogging Effectively For Your
          Business
        Lorna Sixsmith
        Write On Track



            Write On Track
What is a Blog?

              • A blog is a page on your
                website
              • Similar to diary entries as
                they permit frequent
                updates.
              • Blogs can be standalone
                websites
              • Blogs can be used to tell
                your customers what your
                product/service can do for
                them

     Write On Track
Why Blog?
            Benefits of Blogging
        •    To improve SEO
        •    To drive more traffic to your
             website & increase sales
        •    Communicate with customers
        •    To increase brand awareness
        •    More PR and media attention
        •    Credibility
        •    Trustworthiness
        •    Core of online presence

  Write On Track
More Reasons To Blog
• B2B companies that blog generate 67% more
  leads each month
• B2C companies that blog generate 88% more
  leads per month
• Companies that blog have 55% more visitors
•   Source Hubspot




                             Write On Track
How to Blog Effectively


                  • Writing good titles
                  • Effective opening paragraphs
                  • Adding Images to posts
                  • How to hyperlink
                  • Increasing backlinks
                  • Using the Keyword Tool
                  • Using the All in One SEO plug
                    in
                  • Effective Calls to Action


         Write On Track
A.I.D.A
• Attract attention with a great title
• Interest them in your topic
• Desire – arouse desire for your product or
  service but don’t give away all the informtion
• Action – always end with a call to action




                     Write On Track
Hook Readers with a Great Title
• List Titles – 10 Ways to ......, 9 Secrets of ....
• Keyword comes first in a statement – Wallpaper
  Wednesday: 3 Nautical Wallpapers
• ‘How to’ – How to write a blog post a day
• Promises – e.g. The Best Way To ..., The Ultimate Guide
  to ....
• Rhetorical Questions with personal pronouns – e.g. Do
  you know how to upholster a chair?
• Benefits – e.g. Free, Create ... in minutes,
• Part of a club – e.g. What Everybody Knows ...’, Join Us
  For....’,

                         Write On Track
Opening Lines for your Blog Post
• Start with a question that either makes them answer
  ‘yes’ and read on or will make them want to find out
  the answer.
• Start with a statistic
• Start with a reader’s question
• Begin with a quotation
• Tell the readers what benefits they will achieve by
  reading the post
• State a common problem
• Make a controversial statement
• Begin a story

                         Write On Track
Google Keyword Research Tool

                     • Free
                     • Need a gmail email account
                     • Type in your word/phrase
                     • Select country/language
                     • Aim for low competition
                       and high search results
                     • Look at the suggestions too
                     • Use 3 or 4 keywords per
                       post

            Write On Track
How to get good traffic to your blog
•   Highly searched keywords into blog post
•   Use keyword analysis tool
•   Comment on other blogs – community
•   Tweet links to your blog posts
•   Use Stumbleupon or similar
•   Offer sneak peeks, giveaways, contests,
•   Be original, topical or slightly controversial

                         Write On Track
Calls to Action
• Always ask your readers to do something
• Like your facebook page / follow you on twitter
• Ask them to share the post with their friends if
  they enjoyed it
• Ask them to sign up for your newsletter
• Ask a question and ask them to let you know
  their opinion in the comment box
• Ask them to check out the product you were
  writing about

                       Write On Track
Tags for Your Blog
• Tags will be picked up by Wordpress / Searchers
• Tags are keywords that people may search for
• Ensure the tags are used in the body of the post
  too
• Max of 8 tags
• You might have 20 categories but thousands of
  tags for your blog
• Tag Cloud

                       Write On Track
Blog Categories

       • Good for Navigation
       • Readers can tell at a glance
         what your blog is about
       • Good for SEO
       • Choose a Max of 5 categories
       • Ensure they are relevant




     Write On Track
Inbound Links
• Inbound links – links from other websites/blogs
• Calibre of link depends on where it comes from
• Commenting on other blogs = ‘no follow’ now
• Guest post on other blogs or directories
• Exchange links with complimentary businesses
  e.g florist/wedding cars
• Ask suppliers/customers/networks to list you on
  their website
• Write great content – others will link to your post

                       Write On Track
Cross Links
• Cross links are links within your own website
  and blog (or websites owned by you)
• Linking to other blog posts on related content
• Include highly searched keywords within the
  hyperlink
• Don’t use ‘click here’ for the link, web users
  now understand they need to click when they
  see the highlighted text.

                     Write On Track
Why Add Images to Blog Posts?

        •   Images break up the text
        •   Add visual interest
        •   Draw the reader’s eye
        •   Make it look more appealing
        •   Make your posts more memorable
        •   Loading Time – reduce pixels of photos
        •   Credit images



                 Write On Track
Adding Images to Posts

                  • Place cursor where you
                    want image to go
                  • Click icon and browser
                    upload
                  • Upload photo
                  • Insert Title, description etc
                  • Choose size and position for
                    the image
                  • Click insert into post

         Write On Track
Creating Hyperlinks

                • Highlight the link (use
                  descriptive language rather
                  than ‘click here’)
                • Click the link icon
                • Paste in the link address
                • Click for ‘open in new
                  window’
                • All these instructions can be
                  found on the Write on Track
                  blog in ‘For Beginners’

       Write On Track
All in One SEO PlugIn

                 • Free with wordpress.org
                 • Has to be a self hosted blog
                 • On the ‘new post’ page at
                   the bottom
                 • This will show up on the
                   search page
                 • Include keywords
                 • Call to action in the opening
                   160 characters

        Write On Track
Preventing Bloggers Block

       • Be consistent
       • Schedule posts
       • Keep a list and note any ideas as they
         strike
       • Have a regular focus once or twice a week
         e.g. Wallpaper Wednesday
       • Do something different if there is a busy
         time e.g. A-Z
       • Guest posts / interviews
       • Brainstorm with colleagues
       • Refer to another blog post and add your
         own spin on it.

            Write On Track
KLCK Bloggers Network
•   Join the KLCK Bloggers Network
•   www.facebook.com/klckbloggersnetwork
•   Monthly meetings – free
•   Kildare, Laois, Carlow and Kilkenny
•   Next Meetings – Mon 12th March in
    Bennettsbridge, Mon 16th April in Silken
    Thomas in Kildare, Mon 14th May in Carlow


                      Write On Track
Find Lorna At:
• www.facebook.com/writeontrackresults
• http://write-on-track.com
• http://ie.linkedin.com/in/lornasixsmith




                    Write On Track

Weitere ähnliche Inhalte

Kürzlich hochgeladen

Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 

Kürzlich hochgeladen (20)

Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 

Blogging effectively for your business

  • 1. Blogging Effectively For Your Business Lorna Sixsmith Write On Track Write On Track
  • 2. What is a Blog? • A blog is a page on your website • Similar to diary entries as they permit frequent updates. • Blogs can be standalone websites • Blogs can be used to tell your customers what your product/service can do for them Write On Track
  • 3. Why Blog? Benefits of Blogging • To improve SEO • To drive more traffic to your website & increase sales • Communicate with customers • To increase brand awareness • More PR and media attention • Credibility • Trustworthiness • Core of online presence Write On Track
  • 4. More Reasons To Blog • B2B companies that blog generate 67% more leads each month • B2C companies that blog generate 88% more leads per month • Companies that blog have 55% more visitors • Source Hubspot Write On Track
  • 5. How to Blog Effectively • Writing good titles • Effective opening paragraphs • Adding Images to posts • How to hyperlink • Increasing backlinks • Using the Keyword Tool • Using the All in One SEO plug in • Effective Calls to Action Write On Track
  • 6. A.I.D.A • Attract attention with a great title • Interest them in your topic • Desire – arouse desire for your product or service but don’t give away all the informtion • Action – always end with a call to action Write On Track
  • 7. Hook Readers with a Great Title • List Titles – 10 Ways to ......, 9 Secrets of .... • Keyword comes first in a statement – Wallpaper Wednesday: 3 Nautical Wallpapers • ‘How to’ – How to write a blog post a day • Promises – e.g. The Best Way To ..., The Ultimate Guide to .... • Rhetorical Questions with personal pronouns – e.g. Do you know how to upholster a chair? • Benefits – e.g. Free, Create ... in minutes, • Part of a club – e.g. What Everybody Knows ...’, Join Us For....’, Write On Track
  • 8. Opening Lines for your Blog Post • Start with a question that either makes them answer ‘yes’ and read on or will make them want to find out the answer. • Start with a statistic • Start with a reader’s question • Begin with a quotation • Tell the readers what benefits they will achieve by reading the post • State a common problem • Make a controversial statement • Begin a story Write On Track
  • 9. Google Keyword Research Tool • Free • Need a gmail email account • Type in your word/phrase • Select country/language • Aim for low competition and high search results • Look at the suggestions too • Use 3 or 4 keywords per post Write On Track
  • 10. How to get good traffic to your blog • Highly searched keywords into blog post • Use keyword analysis tool • Comment on other blogs – community • Tweet links to your blog posts • Use Stumbleupon or similar • Offer sneak peeks, giveaways, contests, • Be original, topical or slightly controversial Write On Track
  • 11. Calls to Action • Always ask your readers to do something • Like your facebook page / follow you on twitter • Ask them to share the post with their friends if they enjoyed it • Ask them to sign up for your newsletter • Ask a question and ask them to let you know their opinion in the comment box • Ask them to check out the product you were writing about Write On Track
  • 12. Tags for Your Blog • Tags will be picked up by Wordpress / Searchers • Tags are keywords that people may search for • Ensure the tags are used in the body of the post too • Max of 8 tags • You might have 20 categories but thousands of tags for your blog • Tag Cloud Write On Track
  • 13. Blog Categories • Good for Navigation • Readers can tell at a glance what your blog is about • Good for SEO • Choose a Max of 5 categories • Ensure they are relevant Write On Track
  • 14. Inbound Links • Inbound links – links from other websites/blogs • Calibre of link depends on where it comes from • Commenting on other blogs = ‘no follow’ now • Guest post on other blogs or directories • Exchange links with complimentary businesses e.g florist/wedding cars • Ask suppliers/customers/networks to list you on their website • Write great content – others will link to your post Write On Track
  • 15. Cross Links • Cross links are links within your own website and blog (or websites owned by you) • Linking to other blog posts on related content • Include highly searched keywords within the hyperlink • Don’t use ‘click here’ for the link, web users now understand they need to click when they see the highlighted text. Write On Track
  • 16. Why Add Images to Blog Posts? • Images break up the text • Add visual interest • Draw the reader’s eye • Make it look more appealing • Make your posts more memorable • Loading Time – reduce pixels of photos • Credit images Write On Track
  • 17. Adding Images to Posts • Place cursor where you want image to go • Click icon and browser upload • Upload photo • Insert Title, description etc • Choose size and position for the image • Click insert into post Write On Track
  • 18. Creating Hyperlinks • Highlight the link (use descriptive language rather than ‘click here’) • Click the link icon • Paste in the link address • Click for ‘open in new window’ • All these instructions can be found on the Write on Track blog in ‘For Beginners’ Write On Track
  • 19. All in One SEO PlugIn • Free with wordpress.org • Has to be a self hosted blog • On the ‘new post’ page at the bottom • This will show up on the search page • Include keywords • Call to action in the opening 160 characters Write On Track
  • 20. Preventing Bloggers Block • Be consistent • Schedule posts • Keep a list and note any ideas as they strike • Have a regular focus once or twice a week e.g. Wallpaper Wednesday • Do something different if there is a busy time e.g. A-Z • Guest posts / interviews • Brainstorm with colleagues • Refer to another blog post and add your own spin on it. Write On Track
  • 21. KLCK Bloggers Network • Join the KLCK Bloggers Network • www.facebook.com/klckbloggersnetwork • Monthly meetings – free • Kildare, Laois, Carlow and Kilkenny • Next Meetings – Mon 12th March in Bennettsbridge, Mon 16th April in Silken Thomas in Kildare, Mon 14th May in Carlow Write On Track
  • 22. Find Lorna At: • www.facebook.com/writeontrackresults • http://write-on-track.com • http://ie.linkedin.com/in/lornasixsmith Write On Track