286. • :
• psychology & life 17ed richard j
gerrig, philip g zimbardo.
• marketing research 4ed? naresh
k malhotra
• statisties 4 the behavioral sciences 统
larry b wallnau, frederick j gravetter.
318. research: model for innovation
researching prototyping
interpret
model of
model of what it might hugh
abstract what “is” be
dubberly
(with
suggests modifications
embodied as by shelley
concrete evenson)
describe
distilled to after:
rick
what it robinson,
what might be stafford beer,
and
“is” ‘like’ christopher
alexander
existing-implicit(past) preferred-explicit(future)
shelley evenson| interaction &service | school of design |camegle mellon university
326. a year of ...led to more
patient ...interacting people in the
service and with many company open to
advocacy people at all design as a
levels... strategic driver
(not only
engineering and
marketing)
ripple effects 务 ,
327. a change in work
culture, from
“medical products”
to “quality of life in
households suffering a shift from
from these medical ”treatment”
conditions to “health”
new
requests for products
ethnographic training “so and
research we can go to services
homes and
project clinics too”
329. immerse
physical
what people do & say
what people think & believe cognitive
what people feel emotional
sense of self, care, spiritual
connection, creativity
330. understand prototype understand prototype
do
think
feel
be