1. Lori Oldaker Cognitive Surplus

2. Lori Oldaker Cognitive Surplus
The need people have to
create, experiment, and share has
transformed technology into what it today.
Media, now allows people to participate
and make their presence matter.

3. Lori Oldaker Cognitive Surplus
Because everyone is a member of the
network and media is cheap and globally
available, it allows anyone to voice
opinions, share ideas and experiment.

4. Lori Oldaker Cognitive Surplus
New technology has been given the means
to pool their free time together in pursuit of
activities they care about allowing for
unlimited possibilities.

5. Lori Oldaker Cognitive Surplus
The Industrial Revolution

6. Lori Oldaker Cognitive Surplus
The Gin Epidemic
1700’s
The Sitcom
1970s

7. Lori Oldaker Cognitive Surplus
Free time equals cognitive surplus

8. Lori Oldaker Cognitive Surplus
Technology is not
imagined by the
designers but by
the users.

9. Lori Oldaker Cognitive Surplus
Given the opportunity, people behave in new ways.

10. Lori Oldaker Cognitive Surplus
People will help when their invited to.

11. Lori Oldaker Cognitive Surplus
“Once you’ve figured out how to tap the
surplus in a way that people care
about, others can replicate your
technique, over and over again.”
“ When given the chance to
participate, people do.”
Clay Shirky

12. Lori Oldaker Cognitive Surplus
You can play too.

13. Lori Oldaker Cognitive Surplus
Given a forum
people with unit.

14. Lori Oldaker Cognitive Surplus
Dong Bang Shin Ki

15. Lori Oldaker Cognitive Surplus
People can stand up to injustice.

16. Lori Oldaker Cognitive Surplus
People can come together for a common cause.

17. Lori Oldaker Cognitive Surplus
If a tool is useful people will use it.

18. Lori Oldaker Cognitive Surplus
Access to cheap, flexible tools removes many
of the barriers and risks to try new things.

19. Lori Oldaker Cognitive Surplus
Amateur: One who
participates for pleasure
rather than money.
origin: 1775–85;
French, Middle French
(stem of amāre to love)

20. Lori Oldaker Cognitive Surplus
People can make their interests public.

21. Lori Oldaker Cognitive Surplus
Not only professional opinions have opinions.

22. Lori Oldaker Cognitive Surplus
People are motivated by intrinsic motives.

23. Lori Oldaker Cognitive Surplus
People will react when cynical of other’s motivation.

24. Lori Oldaker Cognitive Surplus
When given the means people will share.

25. Lori Oldaker Cognitive Surplus
People will always find time to do things they enjoy.

26. Lori Oldaker Cognitive Surplus
“ Looking for the Mouse”
Clay Shirky