This document provides a list of recommended readings for building a digital education program. It includes articles on learning through design thinking, the importance of play, reclaiming creative confidence, why failure can lead to success, hackathon culture, changing digital job titles in advertising agencies, whether code can be learned in one day, the widening talent gap in advertising, how all employees must now have technology skills, and why the advertising industry faces a talent rut.

1. Recommended Reading for “How to Build a Digital Education Program”
Learning by Design
http://www.good.is/posts/learning-by-design-it-s-not-what-you-know-but-how-you-
think
Stuart Brown on Play
http://www.nytimes.com/2008/02/17/magazine/17play.html?_r=0&ei=5124&en=3
70521e3a96cf510&ex=1360904400&partner=permalink&exprod=permalink&pag
ewanted=all
Reclaim Creative Confidence
http://hbr.org/2012/12/reclaim-your-creative-confidence/ar/1
Failure
http://www.success.com/articles/1181-why-failure-is-good-for-success
Hackathon Culture
http://seattletimes.com/html/businesstechnology/2018546293_facebook28.html
Digital Titles at Ad Agencies: Going, Going, Gone?
http://adage.com/article/agency-news/digital-titles-ad-agencies/238024/
One Day Code Training
http://www.fastcompany.com/1801711/can-you-learn-code-one-day-we-sent-non-
nerd-find-out
Talent Gap
http://www.nytimes.com/2011/10/31/business/media/ad-companies-face-a-
widening-talent-gap.html?pagewanted=all&_r=0
We Are All Technologists Now
http://www.fastcocreate.com/1680117/were-all-technologists-now-6-steps-to-
retraining-and-reinventing-your-creative-talent
Talent Rut
http://www.fastcocreate.com/1681815/why-the-ad-industry-is-in-a-talent-rut-and-
a-prescription-for-change