This document provides an overview of a personal branding workshop. The workshop teaches participants how to understand and build their personal brand through three phases: brand discovery, brand communications, and building brand equity. It discusses defining one's unique value proposition, identifying goals, and aligning personal values with organizational values. The workshop helps participants demonstrate their brand through effective communication, thought leadership, and consistency in their brand message, network, and professional image.

1. PERSONAL BRANDING Understanding Your Personal Brand for Business Success! Created by Loretta Peters Brand & Online ID Strategist Competitive Edge Branding

2. About Personal Branding What you will Learn Building Brand YOU Program Overview of the Personal Branding process Unearth the Brand called YOU Demonstrate your Brand Align Your Brand Environment Summary: Commit to building your Personal Brand Post-Workshop Activities Agenda

3. Hottest Career Development Topic Great for Entrepreneur’s and Small Biz Widely used by large corporations About Personal Branding

4. What your current professional reputation is How to increase visibility internally and externally How to ensure your real world brand and online brand are consistent Driving value for your career and business What You Will Learn

5. Unearthing what makes you exceptional Comprised of web-seminar, half-day workshop, and personal brand assessment Combines various learning techniques that increase self-awareness and gain clarity (Ask 4Q’s) Building Brand YOU Program

6. Employs the 1-2-3 Success Model used by Fortune 500 Companies Comprised of 3-phases: Brand Discovery Brand Communications Building Brand Equity Personal Branding Process

7. Define your Unique Promise of Value Identify your Goals Know your 4 VP’s Align your Values (Self & Organization) Unearth the Brand Called YOU

8. Build Visibility and Credibility Evaluate Your Communication Skills Your Online Identity Establish Thought-Leadership Demonstrate Your Brand

9. Ensure a Consistent Brand Message Build and Maintain Your Professional Network Your Personal Branding Identity System Refine Your Appearance and Your Surroundings Align Your Brand Environment

11. Visibility and Presence

12. Differentiation

13. Control

14. Wealth

15. Achievement

16. FulfillmentBenefits

17. Commit to building your brand Use these Resources: Summary

18. Get in the Brand Ferrari now! Pick 3 things you learned today that you will implement immediately Post Workshop Activities

19. To learn more visit Competitive Edge Branding at: www.CEBranding.com. To learn more about building your professional image or changing careers visit: www.EnterprisingCareers.com. Thank You for Attending!