Conference given at Eban winter university 2013, Moscow, Russia.

1. Europe's fastest growing crowd investment platform
connecting investors and entrepreneurs
Miguel Ángel L. Trujillo. Country Manager Spain
miguel@fundedbyme.com -  (+34) 626 007 140
www.fundedbyme.com
@fundedbyme
www.facebook.com/fundedbyme

2. WHY CROWDFUNDING?
VC is now what private equity was
before. Angels are now what VC
was before. And crowdfunding is
now what angels were before.”
Hall T. Martin
Director. Texas Entrepreneur Networks, USA
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3. FUNDEDBYME - HIGHLIGHTS
• Unique Paneuropean, Englishlanguage, International Crowdfunding
Platform
• Equity & Reward CF
• Offices in
Sweden, Finland, Denmark, Norway, Spai
n and Germany. 4 more offices in Europe
and Asia opening soon.

4. FUNDEDBYME - HIGHLIGHTS
• +€3M raised Since November 2012 for 14
closed deals
• +30,000 investors registered. +100 join
every day. ~ 700 active
• Average investment: 1,500€
• Average deal: 100-150k€

5. FUNDEDBYME - HIGHLIGHTS
• VIP Investors (eg Matti
Vanhanen, Finland's
former Prime Minister,
CEO of Finnish Family
Firms Association)
• MOUs with Top Business
Schools (eg. IE),
Incubators…

6. SUCCESS STORY: VIRTUOUS VODKA
Money raised:
Sek1,000,140 /
€115,000
Number of Investors:
103
Date Funded:
January 2013
Sector: Organic

7. SUCCESS STORY: BEIBAMBOO
Money raised:
€48,209
Number of
Investors: 105
Date Funded:
August2013
Sector: Baby Goods

8. WHAT WE CLAIM ABOUT CF
• Market validation tool
• Intermediary for large funds and a
complement to traditional funding
• Filters deals
• Creates brand awareness
• Equity CF is like a regular business angel
deal… with more investors and with lower
tickets (but same quality requested in
business case & documentation pack)

9. WHAT IS HAPPENING TO US
• Expectations! Everybody wants to sign
MOUs with us
• Big angels involved. Eg. Johan Jörgensen
– Sweden VC of the year 2011
• VC funds offer us their discarded deals, in
exchange of preferred option to invest after
successful CF
• Crossborder investment happens naturally.
Eg. Javier Latorre (Spain) invested 500€ in
Eggs Inc. (Sweden)
• Banks are approaching: a large database
of investors is an asset

10. WHAT IT COULD BE
• Angels should start getting used to having a large
number of individuals with equity in their companies.
• Angels should legitimate CF: there is no randomness
or desperation in entrepreneurs seeking crowdfunding
• Angels should impulse shareholders agreements
designed to come to consensus on big decisions with
lots of small private shareholders. Drag and Tag along
clauses is a must!
• Crowdfunding could be a guarantee for a bank loan
• ROI should be frequently based on a revenue based
investment model (25-30% / yr)

11. THANKS!
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