1. Google AdWords Instructor: Noah Boswellof Look To The Right Internet Marketing

2. Presentation Link : www.SlideShare.net/LookToTheRight

3. Basic Terminology Ad Position 1-10 Click Through Rate – CTR % Conversion Rate Impression Keyword Landing Page Quality Score – Great, Good, Okay, Poor

4. adwords.google.com

5. Google Options

6. Welcome, Language, Location

7. Specific Location, GeoTargeting

8. GeoTargeting By City Metro Area Miles From Location Custom Shape

9. Ad Creative

10. Ad Creative

11. Keyword Selection Recipe (Broad Match)“Free Recipe” (Phrase Match)[Kids Food Recipe] (Exact Match) -Free (Negative Keyword Match)

12. Bidding

13. Checking Your Landing Page

14. Keyword Tool

15. Traffic Estimator

16. Review Confirm, Questions, Continue to Sign Up, Pay $5

17. Editing Campaign

18. Editing Campaign

19. Keywords

20. Ad’s / Creatives

21. Structuring Your Campaign

22. Account Tools

23. www.SpyFU.com

24. How To Think of New Keywords Brainstorm Review Your website and Competitors Think like your customer!!!!! Focus on what is different Include plural and singular versions Include spelling mistakes and variations Product/Model numbers, codes, SKU’s,

25. How to make good Ad’s Include Keywords Dynamic Insertion {KeyWord: Recipe} Define benefits or features Good display URL Include call to action!!- (What do YOU want them to do?) Speak to your intended audience Put your pricing up front

26. Good Ad writing Only 95 total characters. Focus on what makes you better. Special offers, % off, low price, promotion Superior Product Feature Compelling ads-Controversial for some Niche’s NO BRAND NAMES! Unless you are Authorized

27. Why Cant I See My Ad Daily budget too low Keyword not targeted Ad is disapproved IP out side of GeoTarget Ad not on first page Max CPC higher than daily budget Ad is on content network Missing Billing info or not charging

28. Quality Score & Placement The Higher your Quality Score, the lower your minimum bid and price you will pay, and the higher your placement will be

29. Quality Score Comes From CTR % (click through rate) Relevance of ad text (keywords) Historical Performance Content and Layout of Landing Page Other relevancy Factors (secrets)

30. To Increase Quality Score Review Keywords- Are they working? -Make inactive -Add Negitives and more relevant Keywords Review and Improve Ad Text Create new focused ad groups (proper structure) New landing Pages

31. Landing Pages Good Density of Keywords Keywords that go along with subject Remove all speed bumps Contact form!!! Phone Number Maybe not attached to the rest of site?

32. Google Analytics

33. Google Analytics

34. Google Analytics Put on EVERY page of site 24 hour delay in reporting Go through Google AdWords to set up Make sure your AdWords and Analytics are linked! Make sure auto tagging for cost data is on

35. HELP Best place for help: www.google.com/adwords/learningcenter/