This power point is a proposal to a non profit government organization to use twitter to communicate upcoming events and services offered to the population served. Statistics on non profit use of twitter is presented and instructions on how to develop a twitter account is described.

1. The use of Twitter
For Non-Profit Organizations
Lonnie R. Armstrong Jr.

2. Statistics for businesses
 50% of technology companies have acquired a
customer through Twitter
 60% of large companies have acquired
customers through Twitter
 57% of non-profit organizations use Twitter.

3. The benefits of using Twitter
 Connect with more people (Networking)
 Advertisement (Exposure)
 Keeping up with the competition (Knowledge)
 Best of all- IT’S FREE!!!!!

4. Should you use Twitter?
 Red Cross, American Cancer Society, and
The Humane Society are all Twitter users.
 It is the most used and most advertised
social media network on the internet.
 Anyone can use or view twitter online.

5. How to put Twitter to good use!
 Educate your organization.
 Target audience (Interests)
 Advertise
 Stay active

6. Twitter

7. TwitterTwitter Company Statistics Data
Total number of active registered Twitter users 554,750,000
Number of new Twitter users signing up everyday 135,000
Number of unique Twitter site visitors every month 190 million
Average number of tweets per day 58 million
Number of Twitter search engine queries every day 2.1 billion
Percent of Twitter users who use their phone to tweet 43 %
Percent of tweets that come from third party applicants 60%
Number of people that are employed by Twitter 2,500
Number of active Twitter users every month 115 million
Percent of Twitters who don’t tweet but watch other
people tweet
40%
Number of days it takes for 1 billion tweets 5 days
Number of tweets that happen every second 9,100
Twitter Annual Advertising Revenue Revenue
2013 (Projected) $399,500,000
2012 $259,000,000
2011 $139,000,000
2010 $45,000,000

8. Twitter
How to open a Twitter account
Visit Twitter.com
Select Open Twitter Account.
Type full name.
E-mail address.
Create a password.
Choose a username.
Agree to website terms.
Select “Create my Account”.
Preview the tutorial.
Select the “Groups” you wish to follow.
Done. Completed in less than 20 minutes.

9. References
 www.businessinsider.com.therealhistoryoftwitter
 www.jobstock.com/blog/social-media-statistics-
2013
 www.statisticbrain.com/twitter-statistics
 www.nbcnews.com.business-
small_business/t/twitter-use-among-americans-
growing

10. References
 www.businessinsider.com.therealhistoryoftwitter
 www.jobstock.com/blog/social-media-statistics-
2013
 www.statisticbrain.com/twitter-statistics
 www.nbcnews.com.business-
small_business/t/twitter-use-among-americans-
growing