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G235: Critical Perspectives in
            Media
 Theoretical Evaluation of
     Production: Q 1a
Rubric for 1a)
 Evaluate skills development across media
 production work over two years of ‘A’ Level or
 any other media production within the areas of:
 •   Digital Technology
 •   Creativity
 •   Research and Planning
 •   Post Production
 •   Use of Real Media Texts

Question can be based on one or two of the areas.
Q1a) Structure...
It is possible to apply a structure/plan for this
      question by using the three elements of the
      production process (which is what the whole
      question is essentially asking the students to
      evaluate).

-   Pre-Production
-   Production
-   Post-Production
The three options that can be taught to
this easy structure are:

- Digital Technology
- Creativity
- Use of Real Media Texts

An ‘affect on/effects of’ structure can be applied
that takes into account the stages of production
to more difficult options:

- Research and Planning
- Post Production
Marks and Timing
•All that does seem a lot to write in 30
minutes.

•But to get the marks you need examples
from your work.

•So – could limit the examples to 3 per
section (e.g. 3 digital technologies at AS at
pre-production stage and at A2 3
development examples)
Introduction:
•In terms of essay introductions for 1a), use a
three part structure

1. Answer or give point of view to question.
2. Outline briefly what you made across both
years.
3. Explain to the examiner how you are going
to structure their essay.
Q1a) Theory and Terminology...

It isn’t vital that there is theory but if it helps support
your answer then the application of it can be applied.
i.e. genre iconography in reference to the use of
     conventions from real texts.
Q1a) Previous Questions
Describe how you developed research and planning skills
   for media production and evaluate how these skills
   contributed to creative decision making. Refer to a
   range of examples in your answer to show how
   these skills developed over time.

Describe the ways in which your production work was
   informed by research into real media texts and how
   your ability to use such research for production
   developed over time.
Q1a) Previous Questions
Describe how you developed your skills in the use of
   digital technology for media production and
   evaluate how these skills contributed to your
   creative decision making. Refer to a range of
   examples in your answer to show how these skills
   developed over time.

ENSURE you move quickly from description (so the
   reader knows what you did) to
   analysis/evaluation/reflection, so the examiner
   starts to understand what you learnt from it.
Q1a) Revision Tasks
On cards or post-its, ensure you have a list of answers to
    these questions:

3. What production activities have you done?
4. What digital technology have you used?
5. In what ways can the work you have done be
   described as creative?
6. What different forms of research did you do?
7. What conventions of real media did you need to
   know about?
8. What do you understand by ‘post-production’ in
   your work?
Q1a) Revision Tasks
For each of these lists, your next stage is to produce a
    set of examples- so that when you make the point in
    the exam, you can then back it up with a concrete
    example.
You need to be able to talk about specific things you did
    in post-production and why they were significant,
    just as you need to do more than just say ‘I looked
    on youtube’ for conventions of real media, but
    actually name specific videos you looked at, what
    you gained from them and how they influenced your
    work.
Q1a) Tasks for now
You need practise at writing about these areas in a short
    space of time.
Using your grids, and your films, have a go at writing
    about how you have developed in each of the five
    areas.

Research & Planning
Creativity
Using conventions from real texts
Digital Technology
Post-Production

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Question 1a advice

  • 1. G235: Critical Perspectives in Media Theoretical Evaluation of Production: Q 1a
  • 2. Rubric for 1a) Evaluate skills development across media production work over two years of ‘A’ Level or any other media production within the areas of: • Digital Technology • Creativity • Research and Planning • Post Production • Use of Real Media Texts Question can be based on one or two of the areas.
  • 3. Q1a) Structure... It is possible to apply a structure/plan for this question by using the three elements of the production process (which is what the whole question is essentially asking the students to evaluate). - Pre-Production - Production - Post-Production
  • 4. The three options that can be taught to this easy structure are: - Digital Technology - Creativity - Use of Real Media Texts An ‘affect on/effects of’ structure can be applied that takes into account the stages of production to more difficult options: - Research and Planning - Post Production
  • 5. Marks and Timing •All that does seem a lot to write in 30 minutes. •But to get the marks you need examples from your work. •So – could limit the examples to 3 per section (e.g. 3 digital technologies at AS at pre-production stage and at A2 3 development examples)
  • 6. Introduction: •In terms of essay introductions for 1a), use a three part structure 1. Answer or give point of view to question. 2. Outline briefly what you made across both years. 3. Explain to the examiner how you are going to structure their essay.
  • 7. Q1a) Theory and Terminology... It isn’t vital that there is theory but if it helps support your answer then the application of it can be applied. i.e. genre iconography in reference to the use of conventions from real texts.
  • 8. Q1a) Previous Questions Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time. Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.
  • 9. Q1a) Previous Questions Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills contributed to your creative decision making. Refer to a range of examples in your answer to show how these skills developed over time. ENSURE you move quickly from description (so the reader knows what you did) to analysis/evaluation/reflection, so the examiner starts to understand what you learnt from it.
  • 10. Q1a) Revision Tasks On cards or post-its, ensure you have a list of answers to these questions: 3. What production activities have you done? 4. What digital technology have you used? 5. In what ways can the work you have done be described as creative? 6. What different forms of research did you do? 7. What conventions of real media did you need to know about? 8. What do you understand by ‘post-production’ in your work?
  • 11. Q1a) Revision Tasks For each of these lists, your next stage is to produce a set of examples- so that when you make the point in the exam, you can then back it up with a concrete example. You need to be able to talk about specific things you did in post-production and why they were significant, just as you need to do more than just say ‘I looked on youtube’ for conventions of real media, but actually name specific videos you looked at, what you gained from them and how they influenced your work.
  • 12. Q1a) Tasks for now You need practise at writing about these areas in a short space of time. Using your grids, and your films, have a go at writing about how you have developed in each of the five areas. Research & Planning Creativity Using conventions from real texts Digital Technology Post-Production