This document summarizes the services of a creative content agency that has been in business since 1868. It has five main divisions including news, listings, photos/video, sports, and weather. The agency provides bespoke content solutions across a vast range of subjects for campaigns, positioning, and branding. It is known for high-quality content production and outsourcing. The agency delivers content across multiple platforms including digital, social, mobile, print, and broadcast.
3. We’re not just about news 5 Main Divisions: News Agency Listings Photo & Video Sports Meteo Group
4. Creative Content services Slide 7 PR Brand Engagement Fun Entertainment Information Positioning SEO Depth for your campaign, angled in tone, voice and imagery
12. Brand engagement: Images 120,000 new images every year + 17m in archive across the web, in print, on billboards, planes, from meerkats.. … to KitKats!
13. Fun: Video Visual media: TNR communications Engaging video and images Provide consultancy to help make best impact Publicity for Rabbids Go Home game launch on Wii: 37,665 hits on YouTube
14. Inform: Graphics Inform, entertain, drive traffic, increase dwell time and tie in with other content
15. Entertain: Puzzles with content in line with your campaign (one of largest puzzles suppliers to national and regional media!)
16. Inspire: Print Players Club Magazine: exclusive to PFA members lifestyle, fashion, travel & sports, through features and photos
Hello The purpose of this presentation is: To tell you a bit about The Press Association And how we’re offering our journalistic background As a service for creative agencies I will give you you some background info on this service Tim and James will tell you more about betting & gaming content
UK National news agency since 1868 1,000,000 stories + 120,000 new images a year Owned by UK media companies London Headquarters + Offices: Leeds, Howden, India
For 130 years, we covered just the news. With the evolution of digital we have had to diversify as a business. We now have 5 different divisions: News agency, TV Listings, Pics and Video, Sports and Meteo group. Specialist image division: archive of 1M notorious images (examples) We are the largest UK Sports content provider Meteo Group weather forecasting is Europe’s largest weather company.
…tailor made for any type of platform
…tailor made for any type of platform
So we are looking to work with agencies as a seamless outsourcing partner, so that our services can form an integral part of a comprehensive campaign, just as content should.
7 million members Breakdown cover, car insurance, driving lessons and car inspections Tailored News Feed: Tailored News Feed journalists: draw on resource of skill and experience of PA motoring team. Whether covering fuel price increase, latest from formula 1, gvt car scrapping scheme, etc RAC receive relevant, targeted compelling content in form of 5 stories p day + image with each story – we have over 7 million images available to clients with 25,000 new ones each week Images cropped to exact requirements of RAC and delivered automatically with each story. SEO: trusted, relevant, tailored high quality content which search engines rely on Very important: unique, tailored content – not duplicated anywhere else Accurate, researched, checked down to the grammar also help with making content/your site trusted. TNF adds dynamic pages to your site: helps search engines regard your site as current Up to date site = trusted, authority site Feeds can be delivered to suit needs, i.e. when viewing figures are high or when users log in, etc Helps position them as one of top authorities on motoring in UK Providing over 65 clients with TNFs, including: Tiscali, PC World, Esure, Confused.com, Yell.com blogs. Target audience: in this case broad but can do a very specific audience