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Lomadee


It’s an advertising solution and leader as affiliate marketing in Brazil.
Lomadee is part of Buscapé Company and carries in its DNA the know how
of being part of the most important Brazilian internet group.
Buscapé Company


  Market leader in price comparator for products and services in Latin America
  Present in over 20 countries, including Brazil, Argentina, Colombia, Mexico, Chile, Venezuela, Spain and
Peru
  High rate of ROI and Consumers with 100% purchase intent
  Responsible for more than 100 shopping portals
Buscapé Company

   More than 27 million unique visitors per month        More than 800,000 online and offline stores
(Rocket Brazil)                                          Over 13 million products
  More than 28 million visits per month (Buscapé Latin   More than 20 million users / unique
America)
                                                         Over 92 million page views / month
                Monthly Visitors (BR)




                                                           More than 25 MM visitors
+ MORE THAN 10 YEARS OF EXPERIENCE
                    IN NETWORK MARKET!

            1999                          2009                        Today
Launch of                      Lomadee emerges as a          Lomadee expands
Buscapé Affiliate Program to   fusion of Buscapé &           its business model to
increase Buscapé and their     Bondfaro Affiliate            advertising agencies .
advertisers branding           Program, besides five other
awareness.                     external advertisers.
120,000 websites and blogs
on the plataform.
Lomadee´s network audience reaches:

                                             55 MM users =
                                             70% Brazilian Audience




Adding the audiences from
  Brazil and Latin America
LOMADEE AUDIENCE
 GENDER             EDUCATION                             AGE




FEM   MALE
43%   57%    Elementary High School   Higher
               14%        23%         63%      9%   21%   23%   39%   8%
IMPRESSION                      CLICKS
          S



          +107%                       +115%

      IMPRESSIONS IN 1 YEAR          CLICKS IN 1 YEAR


+400 MM IMPRESSIONS PER MONTH   +6 MM CLICKS PER MONTH
Interests

Entertainment                    News                Shopping


     18 users
                                16users
                                                     15
                                                      users

     MM                         MM                   MM
                Technology                Beauty


                 7 MMusers
                                          7 MM
                                             users
Buying Intention
More than 10MM of users present at Lomadee´s audience
             buy regularly on the internet

           Wish list
LOMADEE




Branding   Lead generation   Sales


 CPM             CPL         CPA
Entertainment                        Technology                           Shopping
More than 26 ,000 sites, below   More than 13,000 sites, below    More than 6,000 sites, below
some well-known bloggers         some well-known bloggers/sites   some well-known bloggers/sites
Brands that signed trade agreements with Lomadee




 Majors e-commerce in Brazil are part of Lomadee




                 plus other 80 players
DIFFERENT WAYS OF SERVING
Lomadee works with key intelligence and behavior targeting companies                     + Formats




 More than
 20 WAYS
 to show
 advertising


                     Lomadee is an open ecosystem for developers who work in different
                     ways to display an ads.
Different ways to show ads
Merchant brand




Dynamics deals provided from   XML
Different ways to show ads


 Contextual
 Banners



Examples:
Different ways to show ads

Direct Links:
Flexibility to publishers
adapt and
contextualize ads
                                   Links Diretos:
                                   O afiliado tem a liberdade de divulgar qualquer oferta do Lojista
                                   De forma criativa e integrada ao seu conteúdo.


Examples:
Different ways to show ads


Twitter
Reach: + 7 MM Followers




Examples:
Different ways to show ads


Monetize profile and fan page
12K Affiliate users
Reach: 13 MM




 App:

            Top Seller
Events




Lomadee participate at the main movements of blogosphere and social networks,
    keeping relationships and inscreasing it´s qualified affiliates database.
Partnership
WE ARE LOOKING FORWARD TO DEVELOP

PARTNERSHIP WITH CPL

SOLUTIONS, EMAIL MARKETING AND

ATRIBUTION METRIC SOLUTIONS.


          MARCIO BORGES
          Product & Marketing Manager
          marciob@buscapecompany.com
          (+5511) 996486627
Follow us

facebook.com/Lomadee


@Lomadee


blog.lomadee.com

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Lomadee Affiliate Summit

  • 2. Lomadee It’s an advertising solution and leader as affiliate marketing in Brazil. Lomadee is part of Buscapé Company and carries in its DNA the know how of being part of the most important Brazilian internet group.
  • 3. Buscapé Company Market leader in price comparator for products and services in Latin America Present in over 20 countries, including Brazil, Argentina, Colombia, Mexico, Chile, Venezuela, Spain and Peru High rate of ROI and Consumers with 100% purchase intent Responsible for more than 100 shopping portals
  • 4. Buscapé Company More than 27 million unique visitors per month More than 800,000 online and offline stores (Rocket Brazil) Over 13 million products More than 28 million visits per month (Buscapé Latin More than 20 million users / unique America) Over 92 million page views / month Monthly Visitors (BR) More than 25 MM visitors
  • 5.
  • 6. + MORE THAN 10 YEARS OF EXPERIENCE IN NETWORK MARKET! 1999 2009 Today Launch of Lomadee emerges as a Lomadee expands Buscapé Affiliate Program to fusion of Buscapé & its business model to increase Buscapé and their Bondfaro Affiliate advertising agencies . advertisers branding Program, besides five other awareness. external advertisers.
  • 7. 120,000 websites and blogs on the plataform.
  • 8. Lomadee´s network audience reaches: 55 MM users = 70% Brazilian Audience Adding the audiences from Brazil and Latin America
  • 9. LOMADEE AUDIENCE GENDER EDUCATION AGE FEM MALE 43% 57% Elementary High School Higher 14% 23% 63% 9% 21% 23% 39% 8%
  • 10. IMPRESSION CLICKS S +107% +115% IMPRESSIONS IN 1 YEAR CLICKS IN 1 YEAR +400 MM IMPRESSIONS PER MONTH +6 MM CLICKS PER MONTH
  • 11. Interests Entertainment News Shopping 18 users 16users 15 users MM MM MM Technology Beauty 7 MMusers 7 MM users
  • 12. Buying Intention More than 10MM of users present at Lomadee´s audience buy regularly on the internet Wish list
  • 13. LOMADEE Branding Lead generation Sales CPM CPL CPA
  • 14. Entertainment Technology Shopping More than 26 ,000 sites, below More than 13,000 sites, below More than 6,000 sites, below some well-known bloggers some well-known bloggers/sites some well-known bloggers/sites
  • 15. Brands that signed trade agreements with Lomadee Majors e-commerce in Brazil are part of Lomadee plus other 80 players
  • 16. DIFFERENT WAYS OF SERVING Lomadee works with key intelligence and behavior targeting companies + Formats More than 20 WAYS to show advertising Lomadee is an open ecosystem for developers who work in different ways to display an ads.
  • 17. Different ways to show ads Merchant brand Dynamics deals provided from XML
  • 18. Different ways to show ads Contextual Banners Examples:
  • 19. Different ways to show ads Direct Links: Flexibility to publishers adapt and contextualize ads Links Diretos: O afiliado tem a liberdade de divulgar qualquer oferta do Lojista De forma criativa e integrada ao seu conteúdo. Examples:
  • 20. Different ways to show ads Twitter Reach: + 7 MM Followers Examples:
  • 21. Different ways to show ads Monetize profile and fan page 12K Affiliate users Reach: 13 MM App: Top Seller
  • 22. Events Lomadee participate at the main movements of blogosphere and social networks, keeping relationships and inscreasing it´s qualified affiliates database.
  • 23.
  • 24. Partnership WE ARE LOOKING FORWARD TO DEVELOP PARTNERSHIP WITH CPL SOLUTIONS, EMAIL MARKETING AND ATRIBUTION METRIC SOLUTIONS. MARCIO BORGES Product & Marketing Manager marciob@buscapecompany.com (+5511) 996486627