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COSTA RICA
Cluster Development
Topics



• Cluster Development Background

• Trade & Economics

• Costa Rica Animation Holding

•Questions & Answers
Background-1990´s


  Increase Foreign Trade
        Participation




      FDI Incentives




   Linking Multinationals
   with Small & Medium
        Enterprises
Background


•   Latin American Industries
    started to source ICT solutions
    among different countries


•   Y2K panic demanded a great
    amount of new applications of
    software and technologies


•   The internet and .com
    applications derived a new set of
    products and solutions in cross
    industries
Consensus

            The right equation…
                  g    q




PROCOMER       ICT Private
 & CAMTIC                         Academia
                 Sector




            Multinationals

                                             Source: BCCR
FDI Evolution
                                                                       FDI Evolution (millions of US$)




                  2500

                                                               2016
                  2000                                  1885
  llones de US$




                                                 1411                         1450
                  1500
                                                                      1323

                                           861
                  1000               794
Mil




                         659   575

                  500


                     0
                         2002 2003 2004 2005 2006 2007 2008 2009 2010


                                                                                     Source: BCCR
                                                                       Source: PROCOMER and BCCR.
An opened and
                                     diversified economy
                                      Main Exports Activities (2008) Goods and Services

                                                                       GDP by industry




                                  Tourism
      Other products
                                    16%
           19%                                      Software and IT
                                                       Services
                                                          5%
                                                     Business
                                                     Services
                                                        5%
Agriculture
 products                                        Other Services
   15%                                                 4%
                                      Electrical and
                                        electronic
          Foodstuff
                                        products
             7% Medical devices
                      7%                   22%




                                                          Source: PROCOMER and BCCR.
Costa Rica
                                                                                Animation Holding

                                            Costa Ri
                                            C t Rica: E
                                                      Exports of Services
                                                           t fS i


                  4.500                                                          4.096             4.180

                  4.000                                                 3.551             3.593
                  3.500                                        2.972

                  3.000
millions of US$
              $




                                                      2.621
                                                      2 621
                                             2.242
                  2.500             2.021
                           1.868
                  2.000

                  1.500

                  1.000

                   500

                     0
                          2002     2003     2004     2005     2006     2007     2008     2009     2010
Costa Rica
         Animation Holding

                 WHY?

• Government Assesment


• Sharing of human resources, equipment,
expertise and backgrounds


• Animation Studios had a different set of
capabilities


•Positive past experiences (synergies) and
no issues with intellectual property
Costa Rica
Animation Holding
Costa Rica
         Animation Holding

          Achievements

• International Business Plan


• Scoutings & Trade Shows


• Consolidated Catalogs (all in )


• Recent deliveries for Canada surpassed
local production capacity in 4 times
(measured by number of scenes)


•US, Portugal, Canada, Japan & Finland
Costa Rica
Animation Holding
Costa Rica
         Animation Holding

                 Challenges

• Consolidate international positioning


• Existence of a comprehensive Venture
Capital structure


• Availability of international pre-production
projects if 20% of capital is obtained in Costa
Rica


• Accelerate the number of grads from arts &
design universities.
       universities


•Expand the network of Public Adiovisual
Technical Centers
Costa Rica
Animation Holding
Costa Rica
         Animation Holding

                 Threats

• Broadband availability & government
policies to address the issue


• A Digital Animation national policy related
to incentives & benefits


• New taxation discussions
THANK YOU!

    Andrew Crawford
acrawford@procomer.com
   www.procomer.com
    Tel:809.566.6390

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RFCD 2011: Andrew Crawford: Cluster Development Costa Rica

  • 2. Topics • Cluster Development Background • Trade & Economics • Costa Rica Animation Holding •Questions & Answers
  • 3. Background-1990´s Increase Foreign Trade Participation FDI Incentives Linking Multinationals with Small & Medium Enterprises
  • 4. Background • Latin American Industries started to source ICT solutions among different countries • Y2K panic demanded a great amount of new applications of software and technologies • The internet and .com applications derived a new set of products and solutions in cross industries
  • 5. Consensus The right equation… g q PROCOMER ICT Private & CAMTIC Academia Sector Multinationals Source: BCCR
  • 6. FDI Evolution FDI Evolution (millions of US$) 2500 2016 2000 1885 llones de US$ 1411 1450 1500 1323 861 1000 794 Mil 659 575 500 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: BCCR Source: PROCOMER and BCCR.
  • 7. An opened and diversified economy Main Exports Activities (2008) Goods and Services GDP by industry Tourism Other products 16% 19% Software and IT Services 5% Business Services 5% Agriculture products Other Services 15% 4% Electrical and electronic Foodstuff products 7% Medical devices 7% 22% Source: PROCOMER and BCCR.
  • 8. Costa Rica Animation Holding Costa Ri C t Rica: E Exports of Services t fS i 4.500 4.096 4.180 4.000 3.551 3.593 3.500 2.972 3.000 millions of US$ $ 2.621 2 621 2.242 2.500 2.021 1.868 2.000 1.500 1.000 500 0 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 9. Costa Rica Animation Holding WHY? • Government Assesment • Sharing of human resources, equipment, expertise and backgrounds • Animation Studios had a different set of capabilities •Positive past experiences (synergies) and no issues with intellectual property
  • 11. Costa Rica Animation Holding Achievements • International Business Plan • Scoutings & Trade Shows • Consolidated Catalogs (all in ) • Recent deliveries for Canada surpassed local production capacity in 4 times (measured by number of scenes) •US, Portugal, Canada, Japan & Finland
  • 13. Costa Rica Animation Holding Challenges • Consolidate international positioning • Existence of a comprehensive Venture Capital structure • Availability of international pre-production projects if 20% of capital is obtained in Costa Rica • Accelerate the number of grads from arts & design universities. universities •Expand the network of Public Adiovisual Technical Centers
  • 15. Costa Rica Animation Holding Threats • Broadband availability & government policies to address the issue • A Digital Animation national policy related to incentives & benefits • New taxation discussions
  • 16. THANK YOU! Andrew Crawford acrawford@procomer.com www.procomer.com Tel:809.566.6390