Penfolds case brand management
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The penfolds case analysis
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Penfolds case brand management
- 1. The Penfolds Case Group - 3
- 4. Segment Price Per Bottle % of Volume % of Dollar Sales Economy <$7.00 66 37 Mainstream $7.00 - $10.99 17 23 Premium $11 - $20 15 32 Ultra- Premium >$20 2 8
- 6. New Sources Of Business
- 7. is known to have started off selling port and sherry to patients.
- 8. 1 in 4 die due to diseases in the US every year 715000 Americans have a attack every year Coronary diseases alone cost the United Stated $108.9 billion every year.
- 9. Repositioning the economy segment by the way of instrumental conditioning
- 10. Current Users (Used Penfolds economy wine in Past 3 Mths) Lapsed Users (Used earlier but not in Past 3 mths) Potential New Users (Never used Penfolds economy wine the past) Current Consumption Occasional consumption. Occasional consumption but found cheaper/better alternatives. Occasional consumption. New Consumption Health conscious consumers. Every day consumption. Health conscious consumers. Every day consumption. Health conscious consumers. Every day consumption. Consumer and Consumption Matrix for Penfolds Health wine
- 12. Thank You Anshika | Karthik | Lohit | Shruti