This document provides an overview of social login features and benefits. It discusses how social login allows users to login to websites using existing social media accounts, reducing password fatigue. This improves conversion rates and provides websites with user profile data that can be used to personalize marketing. The key benefits outlined are that social login makes the login process easier for users, increases registration and return visits, provides validated user data, and allows for targeted personalized experiences.

1. INTRODUCTORY
Guide Learn all about social login features,
the
benefits, use-cases, implementation steps,
optimization how-to's and more! Social Login
to

2. So cial login
is the ability to login to a website
with one of your already existing
social accounts
in a basic sense

3. WE WILL GO MORE IN DEPTH ON THAT SHORTLY,
BUT FIRST...

4. Who can benefit from this
presentation?

5. Who can benefit from this
presentation?
Website Owners

6. Who can benefit from this
presentation?
Website Owners
Marketers

7. Who can benefit from this
presentation?
Website Owners
Marketers
Social Media Enthusiasts

8. Who can benefit from this
presentation?
Website Owners
Marketers
Social Media Enthusiasts
Project Managers

9. Who can benefit from this
presentation?
Website Owners
Marketers
Social Media Enthusiasts
Project Managers
And many others!

10. And lucky for you, we will tell you all about
Social Login
along with the features, benefits, use cases,
and basically everything you need to know!

11. What is Social Login?

12. What is Social Login?
SOCIAL LOGIN

13. What is Social Login?
People connecting and
communicating over
the Internet
People validating their
online identity to gain
access online
SOCIAL LOGIN

14. Login
is a pretty common concept
seen by internet users
Username
Password
Remember me log in
Forgot my password

15. How many usernames and
passwords do you have?

16. How many usernames and
passwords do you have?
5?

17. How many usernames and
passwords do you have?
5?
15?
10?

18. How many usernames and
passwords do you have?
5?
15?
40?
10?

19. How many usernames and
passwords do you have?
5?
15?
40?
34,967?
10?
35,987?

20. How many usernames and
passwords do you have?
5?
15?
40?
34,967?
Okay, maybe not that many...
10?
35,987?
Okay, maybe not that many...

21. ...But I bet the answer is a lot!

22. ...But I bet the answer is a lot!
Too many if you ask me!

23. Today's internet users suffer from a term called password fatigue

24. So when you go to a new website
and they ask you to create another
username and password, do you?

25. So when you go to a new website
and they ask you to create another
username and password, do you?
75% of people don't and leave the website

26. BIG Problem! THAT'S A

27. Do you always fill out registration forms
with correct information?

28. Do you always fill out registration forms
with correct information?
I always use fake emails like: thisisnotarealemail@haha.com

29. HUGE Problem! ANOTHER

30. Solve This? HOW DO WE

31. Social! WE ADD
SOCIAL + LOGIN

32. "Social media is like a snowball
rolling down the hill. It's picking
up speed. Five years from now,
it's going to be the standard"
- Jeff Antaya
CMO of Plante & Moran

33. Right! HE SURE WAS

34. 1.2 Billion Users FACEBOOK ALONE HAS
Source

35. 1.3 billion people
live in China
1.2 billion people
live in India
320 million people
live in the US
Source

36. Meaning: IF FACEBOOK WERE A COUNTRY IT
Largest
2nd Largest
4th Largest
Source
WOULD BE THE 3rd largest!
3rd Largest

37. SO HOW DO THE MASSIVE AMOUNT OF PEOPLE ON
SOCIAL MEDIA solve password fatigue?

38. SO HOW DO THE MASSIVE AMOUNT OF PEOPLE ON
SOCIAL MEDIA solve password fatigue?
Social
Login!

39. Social login allows users to log in with their
already existing accounts,
like Facebook, Twitter, or Google.

40. Social login allows users to log in with their
already existing accounts,
like Facebook, Twitter, or Google.
Brilliant, right?

41. With 2.5 billion users on the internet, there are a
tonne of existing usernames and passwords.

42. Why ARE WE MAKING PEOPLE
CREATE MORE AND MORE ACCOUNTS?
LET THEM LOG IN WITH
ONE THEY ALREADY HAVE!

43. IF WE LET USERS SIGN IN WITH
THEIR ALREADY EXISTING ACCOUNTS WE
Eliminate
THE HASSLE OF THIS:

44. AND INTRODUCE This!

45. If you make logging in
Simple andQuick
more people are going to do so!

46. 75%
You will start GAINING the
of users you were potentially losing!

47. Now how does it work?

48. Now how does it work?
WHEN A USER GOES TO YOUR WEBSITE AND SEES THE
SOCIAL LOGIN OPTION THEY'LL THINK:
WOW!
That's so cool! This website
clearly is fantastic...I'm going
to log in with Facebook!

49. They click:
1

50. 2
THIS SENDS A MESSAGE
TO FACEBOOK SAYING
THE USER WANTS TO Log In

51. THIS SENDS A MESSAGE
TO FACEBOOK SAYING
THE USER WANTS TO
Log In
And Facebook
sends them
this screen to
log in with
2
3

52. Notice this is done on Facebook.com,
not your website.
This means your website isn't getting a
user's username and password, the
information is just used to give access to
your website!

53. Facebook
checks if the username and
password are correct.
4

54. Facebook
sends this window so you
can gather data with full
permission from your users.
5

55. These will be
customized to
your brand
5

56. Okay
6
USER CLICKS
IS SENT TO FACEBOOK Notice

57. Approves
7
FACEBOOK
USER IS GRANTED ACCESS
TO YOUR WEBSITE. &

58. Complicated? SEEM A LITTLE

59. Complicated? SEEM A LITTLE
It's actually not!
This happens in a fraction of a second with messages
travelling quickly through pre-developed API's.

60. 5 seconds
TO LOG IN WITH FACEBOOK
or
10 minutes
TO CREATE A NEW ACCOUNT
Which would you prefer?

61. easier
NOT ONLY IS IT WAY
TO LOG IN, BUT AS A WEBSITE OWNER YOU
GET ACCESS TO USERS'
FOR USERS
profile data.
EVERYBODY WINS!

62. Wait,
DID YOU SAY USER
PROFILE DATA?

63. Wait,
DID YOU SAY USER
PROFILE DATA?
YES, yes I did!

64. "Think about what people are doing on Facebook
today. They're keeping up with their friends and
family, but they're also building an image and
identity for themselves, which in a sense is their
brand. They're connecting with the audience that
they want to connect to. It's almost a
disadvantage if you're not on it now."
- Mark Zuckerberg
Founder of Facebook

65. WHEN YOU OBTAIN PROFILE DATA YOU SEE THE online brand
THAT PEOPLE ARE CREATING FOR THEMSELVES!

66. YOU GET
DIFFERENTdata points
FROM A USERS' PROFILE, LIKE NAME, CITY & EMAIL.
SEE MORE DATA POINTS HERE

67. YOU NO LONGER GET GARBAGE LIKE
thisisnotarealemail@haha.com
You get information you can ACTUALLY USE!

68. With this wealth of consumer
data you can really understand
who your customers are; know
their interests, hobbies, etc.; and
learn their online intentions.
This is HUGE!

69. WHAT ARE YOU GOING
TO DO WITH THAT
Data?
Build a
1.
targeted
marketing
strategy based around
your true users!

70. 2.
Personalize!
With a better understanding
of who your users are you
can personalize their
online experience!
WHAT ARE YOU GOING
TO DO WITH THAT
Data?

71. NOW, TO SUM EVERYTHING UP:
6 keyReasons to add
social login
to your website today

72. Customers are more likely to register 1 and share content

73. Customers are more likely to register 1 and share content
2 Customers are more likely to return to your website

74. Customers are more likely to register 1 and share content
Customers are more likely to return to your website
You get a pre-validated email address
2
3

75. Customers are more likely to register 1 and share content
Customers are more likely to return to your website
You get a pre-validated email address
It’s easy to integrate with your traditional login system
2
3
4

76. Customers are more likely to register 1 and share content
Customers are more likely to return to your website
You get a pre-validated email address
It’s easy to integrate with your traditional login system
You obtain accurate profile data
2
3
4
5

77. Customers are more likely to register 1 and share content
Customers are more likely to return to your website
You get a pre-validated email address
It’s easy to integrate with your traditional login system
You obtain accurate profile data
You have the ability to target content and give users
a personalized experience
2
3
4
5
6

78. 6 reasons THOSE
SOUND PRETTY CONVINCING TO ME...

79. Love NOW THAT YOU
THE IDEA OF SOCIAL LOGIN,
ARE YOU GOING TO USE IT? Where

80. 1 For users to register and log in on your website.

81. 2 To fill out contact forms or landing page forms!

82. Really anywhere that would make a user's life easier
or where you would like to obtain data about them!

83. customize the design
You can also
and social ID providers for your website.

84. Cogostar Some of our favorite implementations are:

85. &Aruba!

86. Social Login! Now, I hope you have learned everything you need to know about
But if you need a bit more information please
contact us at hello@loginradius.com

87. That's all Folks! Thanks for reading.