The surge of new Facebook users in the Middle East & North Africa (MENA) continues, as over 1.64 Million people joined the Social Network over the last month, pushing the total count of MENA Facebook users to over 40 Million.

1. MENA Facebook Digest
Tracking Facebook Usage in the
Middle East & North Africa (MENA)
May 22, 2010
By: Abbas Alidina
abbas.alidina@logicks.com
www.twitter.com/AbbasAlidina

2. 1.0 Summary
About Us
The MENA Facebook Digest analyses the usage of Facebook in the Middle East & North Africa
(MENA). The key findings of this report are:
• The MENA region is home to approximately a 10th of the world’s Facebook users. Currently, the
region has over 40 Million Facebook users, representing a market penetration of 11.5%.
• Over the last month, 1.64 Million people in MENA joined Facebook. This represents a one-month
growth rate of 4.3%.
• While the majority of MENA users browse Facebook in English, more than 3.6 Million users
browse in Arabic, representing 9.1% of the overall MENA Facebook user base.
• Facebook usage in MENA is dominated by Males. 60.7% of users are Males and 35.6% of users
are Females
• More than 26 Million Facebook users in MENA are between the ages of 18 and 34.
• 82.4% of the overall MENA Facebook user base is 18 years of age or older.
May 22, 2010 - Logicks.com 1

3. 2.0 Countries - MENA
About Us
Usage By Country
May 22, 2010 - Logicks.com 2

4. 2.0 Countries - MENA
About Us
2.1 Users and Penetration by Country
Facebook Market
Country Population Facebook Users
Penetration
Algeria 34,895,000 845,000 2.4%
Bahrain 791,000 215,000 27.2%
Djibouti 864,000 29,000 3.4%
Egypt 78,248,000 3,360,000 4.3%
Iraq 30,747,000 189,000 0.6%
Israel 7,532,000 2,901,000 38.5%
Jordan 6,316,000 884,000 14.0%
Kuwait 2,985,000 498,000 16.7%
Lebanon 4,224,000 931,000 22.0%
Libya 6,420,000 144,000 2.2%
Morocco 31,807,000 1,767,000 5.6%
Oman 2,845,000 152,000 5.3%
Palestine 3,935,000 179,000 4.5%
Qatar 1,409,000 373,000 26.5%
Saudi Arabia 25,721,000 2,267,000 8.8%
Tunisia 10,432,000 1,555,000 14.9%
Turkey 72,561,000 22,177,000 30.6%
United Arab Emirates 4,599,000 1,616,000 35.1%
Yemen 23,580,000 97,000 0.4%
Totals 349,911,000 40,179,000 11.5%
Facebook Market Penetration = (Facebook Users) / (Population)
May 22, 2010 - Logicks.com 3

5. 2.0 Countries - MENA
About Us
2.2 Number of Facebook Users by Country
Algeria
Bahrain
Djibouti
Egypt
Iraq
Israel
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Tunisia
Turkey
United Arab Emirates
Yemen
0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000
Number of Facebook Users
May 22, 2010 - Logicks.com 4

6. 2.0 Countries - MENA
About Us
2.3 Facebook User Distribution by Country
Bahrain Algeria Yemen United Arab Emirates
0.5% 2.1% 0.2% 4.0%
Djibouti
0.1%
Iraq Egypt
0.5% 8.4%
Israel
7.2%
Jordan
2.2%
Kuwait
1.2%
Lebanon
2.3%
Libya
0.4%
Morocco
4.4%
Oman
0.4%
Palestine
Turkey
0.4%
Qatar Saudi Arabia 55.2%
0.9% 5.6%
Tunisia
3.9%
May 22, 2010 - Logicks.com 5

7. 2.0 Countries - MENA
About Us
2.4 Facebook Market Penetration by Country
Algeria
Bahrain
Djibouti
Egypt
Iraq
Israel
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Tunisia
Turkey
United Arab Emirates
Yemen
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
Facebook Market Penetration
May 22, 2010 - Logicks.com 6

8. About Us (30 Days) - MENA
3.0 Growth
Growth By Country
May 22, 2010 - Logicks.com 7

9. About Us (30 Days) - MENA
3.0 Growth
3.1 Facebook Growth and % Growth by Country (30 Days)
Country Growth (30 Days) % Growth (30 Days)
Algeria 88,000 10.4%
Bahrain 10,000 4.8%
Djibouti 4,000 14.1%
Egypt 322,000 9.6%
Iraq 42,000 22.2%
Israel 171,000 5.9%
Jordan 55,000 6.2%
Kuwait 31,000 6.3%
Lebanon 105,000 11.3%
Libya 18,000 12.3%
Morocco 99,000 5.6%
Oman 11,000 7.5%
Palestine 5,000 2.8%
Qatar 35,000 9.4%
Saudi Arabia 119,000 5.3%
Tunisia 40,000 2.6%
Turkey 317,000 1.4%
United Arab Emirates 153,000 9.5%
Yemen 15,000 15.5%
Totals 1,640,000 4.3%
May 22, 2010 - Logicks.com 8

10. About Us (30 Days) - MENA
3.0 Growth
3.2 Facebook Growth by Country (30 Days)
Algeria
Bahrain
Djibouti
Egypt
Iraq
Israel
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Tunisia
Turkey
United Arab Emirates
Yemen
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000
1 Month Growth
May 22, 2010 - Logicks.com 9

11. About Us (30 Days) - MENA
3.0 Growth
3.3 Facebook % Growth by Country (30 Days)
Algeria
Bahrain
Djibouti
Egypt
Iraq
Israel
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Tunisia
Turkey
United Arab Emirates
Yemen
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
1 Month % Growth
May 22, 2010 - Logicks.com 10

12. About Us (30 Days) - MENA
3.0 Growth
Usage by
Gender, Language and Age
May 22, 2010 - Logicks.com 11

13. About Us - MENA
4.0 Gender
4.1 Facebook Users by Gender
24,391,000
14,289,000
60.7%
35.6%
1,499,000
3.7%
Male Female Unspecified
May 22, 2010 - Logicks.com 12

14. 5.0 Language - MENA
About Us
5.1 Facebook Users by Language
9,391,000
3,815,000
3,659,000
73,000 38,000 19,000 3,000 3,000 1,000
English French Arabic Russian German Italian Spanish Swedish Hindi
May 22, 2010 - Logicks.com 13

15. About Us- MENA
6.0 Age
6.1 Facebook Users by Age
16,296,000
10,391,000
7,044,000
4,197,000
1,455,000
438,000 370,000
0-17 18-25 26-34 35-44 45-54 55-64 65+
May 22, 2010 - Logicks.com 14

16. About Us and Assumptions
7.0 Notes
• While there is no standard definition outlining the countries included in the Middle East &
North Africa (MENA), this report is based on the definitions provided by Wikipedia.
• Middle East: http://en.wikipedia.org/wiki/Middle_East
• North Africa: http://en.wikipedia.org/wiki/North_Africa
• Facebook user statistics are obtained directly from Facebook.
• Facebook Statistics: http://www.facebook.com/advertising
• Iran, Somalia, Sudan and Syria are excluded from this study because Facebook does not
provide user statistics for these countries.
• All country population estimates are obtained from Wikipedia.
• List of countries by population:
http://en.wikipedia.org/wiki/List_of_countries_by_population
• All population and Facebook user statistics are rounded to the nearest thousand.
May 22, 2010 - Logicks.com 15

17. 8.0 Questions and Comments
About Us
abbas.alidina@logicks.com
www.twitter.com/AbbasAlidina
May 22, 2010 - Logicks.com 16