The small business world is embracing all aspects of business marketing; especially online marketing. Due to the fact that most people go online to search for local products or services, businesses have to do everything in their power to get in front of them if they want to capture some of that business.
One of the most effective ways to do so is by making sure their business comes up high in the search engine results when consumers are looking for what they have to offer.
Local SEO (search engine optimization) is the process of preparing your website and other web properties to get more targeted exposure. There are a lot of different ways to optimize your online properties including on-site optimization, off-site optimization, local directories, and much more.
However, many business owners often become confused about what they should be focusing on when it comes to local SEO.
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10 Local SEO Tips for Your Local Business
1. LOGO
10 Loc al SEO Ti ps
f or Your Loc al
Bus i ness
Presented by: Logan Wenger
917-677-9937
logan@loganwenger.com
www.loganwenger.com
2. Tip #1
Claim Your Business on Local
Directories and Review Sites
Claim Your Business on Local
Directories and Review Sites
Google+ Local
Yahoo
Bing
Yelp
Merchant Circle
And others
3. Tip #2
Ask Your Customers for Reviews
Most consumers today go online to
find local products and/or services
The more reviews your business has,
the more credible you are in the eyes
of local consumers
4. Tip #3
Use the Same Business Name, Address, and
Phone Number Across the Board
This includes your website, your local
directory listings, and your social
media pages
Multiple locations need to have
separate online properties for each
location
5. Tip #4
Use a Local Phone Number on Your Website
Avoid using ONLY a toll-free number
on your website
A local number helps the search
engines verify your location, which is
crucial for businesses trying to capture
local customers
6. Tip #5
Get Links from Local Sources
Helps improve the strength of your
website in terms of local SEO
Allows you to network with peers in
your local area and open up new
opportunities
7. Tip #6
Add Fresh, Unique Content to
Your Site Consistently
Search engines LOVE fresh, unique
content and reward you for having it
Add a blog to your website and post to it
often
Post news, business announcements,
helpful tips, and more
8. Tip #7
Include Keywords in Your Website Page Titles
Every page of your website can be indexed by
the search engines
Include some of the popular keyword terms that
local consumers type into the search engines
when looking for your type of product or service
9. Tip #8
Make Sure You Use the Right Keywords
Don’t “guess” which keywords you should focus
on in your local SEO efforts
Use a keyword tool to help you see exactly
which keywords are being searched for the
most and build around those terms
10. Tip #9
Use Your Location in the Optimization Process
If you want to attract “local” consumers, you
should include geographic terms in your
optimization, such as your city and state
This tells the search engines exactly where you
are located and helps to draw in local, targeted
traffic
11. Tip #10
Keep Branding Tight
Use the exact same name for all of your online
properties in order to get a strong, solid online
brand
Even if you operate under different businesses
names, choose one and focus on that for the
best results
12. If you would like more
LOGO information about Local SEO,
contact me at 917-677-9937
For a FREE Consultation
Logan Wenger
917-677-9937
logan@loganwenger.com
www.loganwenger.com