The document discusses the importance of implementing a robust development process that includes establishing a clear design brief, exploring concepts through prototyping and testing, and leveraging technology. It notes that a good process improves innovation, reduces costs and time to market, and increases profits. In contrast, failing to follow a proper process can lead to costly rework and missing the market opportunity. The presentation emphasizes collaboration, virtual prototyping, and sustainability as keys to success.

1. Developing Your Vision Using Robust Development processes A presentation by Jonathan Prince

2. What are we talking about? How good Development Processes add value Design Process Overview The ‘Great Unknown’ Front End Other Major Contributors Commercialisation The Kiwi Advantage

3. So, what does a good development process do for your idea?!

4. It’s all about Value – To you & your customer Improves Innovation/ Design/ Engineering Directs focus on the Customer Need Reduces Development Cost Reduces Time to Market Increase The Bottom Line

5. Volumes/ Sales Lost revenue 1 5 4 3 2 Time Late to Market Time to Market- What Lifecycle?!

6. Delivering Value – To you & your customer Improves Innovation/ Design/ Engineering Directs focus on the Customer Need Reduces Development Cost Reduces Time to Market Improves Product Quality “Products that come to market six months late but on budget will earn 33% less profit over five years. In contrast, coming out on time and 50% over budget cuts profits only 4%.” - McKinsey and Company Increase The Bottom Line

7. The Development Process: Getting it Wrong & Getting it Right

8. Project identified – Needs based on perceptions A Common Little Gem! Team jumps straight into design – Interprets needs Physical models created Review becomes a ‘That’s not what I meant’ scenario Project goes back through the Design loop Low & behold –We haven’t meet expected ROI!

9. Bugger! Increased labour, material cost Project gets axed Increased time to market Doesn’t address customer needs Costly rework Lost opportunity cost Significantly Reduced Returns

10. Common start point Project Scope Robust Development Process Standard Stage Gate Process Clear design brief Stakeholder reviews Design brief Feasibility study Concept design Detail design Pre Production Production

11. The ‘Great Unknown’: The Project’s Front End

12. Tooling and productionisation Design development Brief research and development This is where the real breakthroughs occur Designing a Revolutionary Product Requires investment in research Roughly 1/3 of the project time should be spent on each phase

13. Feasibility Stage- We know our Customer! Customer Analysis User Centred design approach Competitor analysis Key Differentiators Market Direction Technology Optimisation Funding opportunities Outcome of stage is a Design Brief/ Project Spec

14. Design Brief – Why bother?! All parties know exactly what’s being designed- And WHY! Prevents project from going off track Keeps team focused Product features are clearly identified and agreed Ensures project is: Well researched Well understood Relevant to the market need Core Document – Absolutely key to project success

15. Concept Design Stage Develop ways of meeting the Design brief criteria Address that unmet need Explore multiple options cheaply and quickly Fail early & Fail fast Create accurate costings/ price points early Provide Key stakeholders early input and buy in Ability to Visualise/ understand product

17. Reuse of existing data and standard parts where possible

18. DFM - Design For Manufacture

19. DV&T Program - Design Validation & Testing

20. Design Analysis & Optimisation

21. Continued User Analysis / Usability Assessment

22. Risk Management

23. Identification & Mitigation document

25. Other Major Contributors

26. Oi!, You two, Play Nice! Collaboration is King Cross functional teams Industry experts Hard & fair customers Leverage Suppliers early Creative culture No Egos Being open and honest is expected Make it FUN!

27. It’s called a computer- Leverage it! 3D CAD systems – A wonderous beast! Develop Assemblies Check Fits & Tolerances Create BOMs/ Cut lists Take a Modular Design approach Utilise existing components Development of accurate Jigs & Fixtures Create comprehensive documentation Marketing renderings Embrace Technology!

28. Virtual Prototyping- Nah, I’ll just whip one up Stress Analysis Understand loads/ forces early Remove unnecessary weight/ material Flow Analysis Can it be made?! CAM – Machining Complex geometries with ease Rapid Prototyping Visualisation Check fits Get it right before you cut steel!

30. Show me the Money!! Protection of IP Understand all options – Patents are only one Something of value to sell Route to Market Distribution to mass markets Leveraging a great Brand Raising Capital Look for aligned investors Ensure your Business plan is ‘Investment Ready’

31. The KiwiAdvantage- You bet we can Fly! Source of fresh ideas - Unencumbered thinkers Teamwork - collaborative, driven, dynamic Constrained resource, big ambitions Adventurous and pioneering

32. Summary Implement a Robust Development Process Develop a Design Brief template - Do your research! Create a Culture of Innovation Leverage Technology Persevere - Design creates a unique profile for NZ companies

33. Innovate or Die!