We will use and integrate cost effective mass produced mobile data technology and apply modern, academically confirmed trauma analytical expertise with the objective to assemble a robust and easy to use mobile healthcare solution. The purpose is to assist emergency medical staff rapid evaluation of trauma victim's clinical severity as early as possible. All medical captors (input devices) with required data interfaces will be sourced from proven component suppliers' world wide. This will help medical personnel involved in handling road trauma victims to make early and more appropriate therapeutic decisions, in addition we intend to provide centralized voice and picture sharing with remote experts' centralized trauma dashboard information containing the known patient data folder where it can be accessed and shared with remote emergency experts. After the emergency, this information will be transferable to the patients regular health file for archiving (if it exists).

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ROAD TRAUMA MEDICAL MONITORING
IN VIETNAM
27TH AUGUST, 2014

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Disclaimer
The concepts and methods presented in this document are for illustrative purposes only, and are not intended to be exhaustive. OntoMed assumes no liability or responsibility to
any person or company for direct or indirect damages resulting from the use of any information contained herein.
Any reproduction or distribution of this document, in whole or in part, without the prior written consent of OntoMed LLC is prohibited.
The methods described in the present document are protected by US patents. Reverse-engineering of the concepts, methods or ideas contained in this document is strictly
forbidden.
COSMOS™ and OntoCare ™ are trademarks of OntoMed LLC. All other trademarks are the property of their respective owners.
Copyright  2009-2014 OntoMed LLC All Rights Reserved.

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7. Implementation plan
8. Investment
Content
4. Project Background
5. Road trauma Solutions
2. Road Trauma in Vietnam
3. Mobile internet in Vietnam
6. Business Model
1. Road trauma global context

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1. Global Road Trauma Context
Statistics
91% of Road
Fatalities occur
in LMIC’s (50%
of World
Vehicles)
Most
Vulnerable
population 15 –
29 years old
1,24 M
annual
victims
3,400 Victim per day
+10 M Disabled
annually
Source: WHO, 2013

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Only 5% of road
victims obtain
ambulance
transport
2. Road Trauma in Vietnam (Cont.)
+ 38K victims
(nearly 10K
fatalities)
38M vehicles
Source: National Committee for Traffic Safety Statistics, 2012/13

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4. Project Background
1. Implement accident
monitoring & reporting
3. Provide real time
data for required
victim care
2. Timely &
adequate medical
response
OBJECTIVES

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4. Project Background (Cont.)
Patented, model-free, analytical technology
from ONTONIX, licensed by ONTOMED
subsidiary (spin-out) for medical use. See:
www.ontomeds.com
ONTOMED Services & Products in short:
• Real-Time Early-Warnings
• Measuring therapy effectiveness (ROI)
• Advanced EEG & ECG Processing
• Small “foot print” for processing of data stream from data capture sensors
• Technology suited for integration into medical applications
Providing cost effective healthcare analytics, ONTONIX and ONTOMED for low and middle
income countries - a new medical industry.
Complexity & Medicine

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4. Project Background (Cont.)
Nghiem Minh Association (NMA) is a Non-
Governmental Organization focused on
Education & Healthcare.
NMA is a member of The Sponsoring of Association for Poor Patients in Ho Chi Minh
City (SAPP – HCMC) with license No.: 56/QD – HBT
NMA Projects/ Programs in short:
• Consultant & Recruitment Programs
• Training Programs
• Medical Tourism Programs
• After Medical Monitoring Programs & Results
• Community Healthcare Programs
Connecting aspiration & belief

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4. Project Background (Cont.)
Biography
Mr. Alexander
Kopriwa
• VP Global Business Development for ONTONIX Srl.
• International BA from Linköping University, Sweden
• Certified Systemic Management Consultant (Austria)
• Communicates fluently in 5 languages: English, German, Swedish, Dutch, French
• 27 year of global experience in IT Strategy, International Relations & Market Development in
Europe, USA, China & SE Asia.
• Expertise in IT & Business Strategy Alignment
• Formerly Research Director for Gartner Group / META Group IT Advisory (USA) & to
Business Software Editors (USA)
Strategic Business Development Director
• Advising & verifying functional design objectives for the planned (open EMS architecture).
• Coordinating Health Care data collection analytics for monitoring the good (or bad)
workings of the EMS system (Covering HR, facilities, education analytics, therapeutic
treatment efficiency, patient feedbacks).
• Coordinating different expert technology providers such as ONTONIX, ONTOMED, and
others when needed.

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4. Project Background (Cont.)
Biography
Mr. Kevin
Loc Tran, MBA
• Co-founder/ CEO of NMA
• General Secretary of Malaysia Alumni Council of Vietnam (Consulate General of Malaysia).
• MBA with full scholarship (University of Bolton, UK)
• Bachelor of Business (Hons.) in Marketing from Malaysia (Limkokwing University of Creative
Technology, Malaysia).
• Excellence Awards for contribution and leadership (Donate For Children, Inc. - Vietnam)
• 7 years experience in advertising & consulting services (Coon Events, My Hao Cosmetics
Ltd., Creative Media Viet Nam (CMVN), Sotrans Logistics, OZ Advertising, IMPAC – Malaysia)
• Research Assistant for University of Calgary (Canada)
• Regional Manager at Donate For Children, Inc. – Viet Nam
Project Director
• Responsible for global project coordination from initiation to full MVP delivery.
• Committed to the subsequent commercial roll-out.
• Overall project planning, budgeting, to best practices first aid and road trauma monitoring.
• Defining roles & contribution of all key members including Health Care professionals,
victims and their legal representatives.

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4. Project Background (Cont.)
Biography
Dr. Tehmina
Khan
• Accounting academic at RMIT University, Melbourne, Australia
• Doctor in Philosophy & Master in Business (Accounting) (Victoria University)
• Bachelor of Commerce from Melbourne University
• 13 years experience in accounting education, course development, team leadership, campus
and subjects’ co-ordination, materials delivery & performance assessment.
• Heavily involved in sustainability, social accountability & information systems research.
• Publishing research in prominent international outlets including multi disciplinary &
internationally recognized journals & conference publications.
• Experience with diverse research techniques & methods including content analysis & web
data mining.
Strategic Advisor
• Advisory for international health care & public policy standards body expertise.
• Responsible for reviewing & deliverables during the project trial & implementation.
• Charged with publishing scientific articles on the project findings & continuous advice.
• Define future strategic directions for policies & recommendations with foreign
organizations, medical research, medical councils,

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6. ICU monitoring until
patient releases
from medical care
3. Ambulatory monitoring
system via mobile
technology
5. Real time data transfer
of medical records
4. Ensure timely victim’s
transfer to the
appropriate medical
emergency unit.
1. Develop a reporting &
monitoring system
2. MOOC Training for first
aid education
5. Road Trauma Solutions
EMS
Services

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Target market: Ho Chi Minh City - Vietnam
52%
34%
13% 1% Trauma Victims
Cardiac Victims
Doctor (users)
Ambulatory EMS
5. Road Trauma Solutions (Cont.)

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Market size in 3 years
5. Road Trauma Solutions (Cont.)

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5. Road Trauma Solutions (Cont.)
Geographic Market Segmentation:
3 Year Plan
Year 3:
Selected countries in AEC
Year 2:
Main Cities in Vietnam
Optional: Laos
Myanmar
Ha Noi
Cambodia
Year 1:
Ho Chi Minh City MVP
Da Nang
Can Tho
Ho Chi Minh city

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6. Business Model

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Phase 1: Preparation
- Collect stakeholders
requirements
- Planning MOOC safe
driving education
- Define traffic and accident
reporting scenarios
- Draft system specification
- Define triage logic to
emergency units
- Define hand-over
procedures to receiver units
Phase 2: Minimum Viable
Product (MVP) Assembly
- Validate (MVP) stakeholder
requirements
- Implementation of MVP
- Create two pilot focus
groups
- Define ambulatory training
requirements
- Pilot testing of MVP &
education scenarios
- MVP: trauma and cardiac
emergency system
validation
- Define Medical monitoring
until recovery and release
Tier 2: Year 2:
Growth &
expansion
Apply Tier 1’s stakeholder
feedback: agile methods
- Expand MVP functionality
- Apply focus groups’ advice
to identify new revenue
driver’s (B2B and B2C)
- Focus on target customers
(B2B roll-out)
- Validation of business
model, B2B sources for
revenue for example health
maintenance promotion
services.
Tier 3: Year 3:
Upon successful
implementation
Tier 1: Year 1: Defining
the trauma application
perimeter
AEC Development
Commercial expansion to
AEC (Asian Economic
Community) by means
of:
- R & D Headquarter
- National franchise
operator licenses
- First Aid emergency
exchange centers
7. Implementation Plan

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Conclusion
Field testing of a new mobile healthcare paradigm
Expected benefits will be
1. Better treatment of road trauma to reduce death and disability
2. Make road trauma monitoring accessible to underserved locations
3. Provide best trauma treatment at least cost (ROI)
4. Centralized information management (Administrative productivity)
5. Connecting with trauma experts remotely
6. First aid awareness & capacity building

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Further information, please contact us at:
Kevin Loc Tran, MBA
Vice President/ CEO
kevinloctran@nmavn.org
Alexander Kopriwa
VP Global Development
alexander@ontonix.com