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1
March / 2012
Agenda


1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials
5. 2012 Brazilian Macroeconomic scenario




                                                    2
Company: integrated business platform




   64,688cars                                                      31,629 cars
   2.8 million clients                                             687 clients
   247 locations                                                   312 employees
   4,090 employees

                                        Synergies:
                                    bargaining power
                                    cost reduction
                                    cross selling



    12,958 cars                                           74.6% sold to final consumer
    202 locations in Brazil                               66 stores
    47 locations in South America                         37 cities
    32 employees                                          870 employees
    1,251 employees in franchisee                         Deactivated fixed asset sale
    locations




This integrated business platform gives Localiza flexibility and superior performance.
                                                                                                             3
                                                                                         Based on the 4Q11
Car rental financial cycle

                                                 1-year cycle
                                                                                                         Car sale revenue
                                                                                                              $26.2

                                                       Revenue


             1    2   3      4    5           Expenses, interest and tax      8   9     10     11   12


     $27.9
Car acquisition
                                                        Car Rental                   Seminovos                Total
                                                     per operating car            per operating car           1 year
                                                      R$           %               R$          %                R$
    Revenues                                            19.9     100.0%              29.1     100.0%              48.9
    Cost                                                 (8.2)    -41.3%                                          (8.2)
    SG&A                                                 (2.7)    -13.5%               (2.9)         -9.9%        (5.5)
    Net car sale revenue                                                               26.2          90.1%        26.2
    Book value of car sale                                                            (25.5)        -90.0%       (25.5)
                                        EBITDA            9.0        45.2%              0.7           2.4%         9.7
    Depreciation (vehicle)                                                             (1.7)         -5.8%        (1.7)
    Depreciation (non-vehicle)                           (0.3)        -1.7%            (0.1)                      (0.5)
    Interest on debt                                                                   (2.4)         -8.2%        (2.4)
    Tax                                                  (2.6)      -13.0%              1.0           3.6%        (1.5)
                                  NET INCOME              6.1        30.4%             (2.4)         -8.4%         3.6
    NOPAT                                                                                                         5.3
    ROIC *                                                                                                      17.5%       Spread
    Cost of debt after tax                                                                                       8.6%       8.9p.p.
         * Investment in cars and PP&E (8%)                                                                                           4
Fleet rental financial cycle


                                                 2-year cycle                                          Net car sale revenue
                                                                                                                26.4


                                                    Revenue



            1     2   3     4   5          Expenses, interest and tax       20     21       22   23   24


     33.8
Car acquisition
                                                     Fleet Rental                   Seminovos               Total
                                                   per operating car             per operating car         2 years
                                                    R$           %                R$          %              R$
       Revenues                                       34.0      100.0%              28.7     100.0%             62.7
       Cost                                            (9.7)    -28.7%                                          (9.7)
       SG&A                                            (1.8)      -5.3%             (2.3)         -7.9%         (4.1)
       Net car sale revenue                                                         26.4          92.1%         26.4
       Book value of car sale                                                      (25.0)        -90.0%        (25.0)
                                        EBITDA        22.4          66.0%            1.4           5.0%         23.8
       Depreciation (vehicle)                                                       (8.3)        -28.8%         (8.3)
       Depreciation (non-vehicle)                      (0.1)        -0.1%                                       (0.1)
       Interest on debt                                                             (4.0)        -14.1%         (4.0)
       Tax                                            (6.7)        -19.8%            3.3          11.4%         (3.5)
                                    NET INCOME        15.6          46.0%           (7.6)        -26.5%          8.0
                          NET INCOME per year           7.8         46.0%           (3.8)        -26.5%         4.0
       NOPAT (annualized)                                                                                       5.4
       ROIC                                                                                                   16.1%     Spread
       Cost of debt after tax                                                                                  8.6%     7.5p.p.
                                                                                                                                  5
Company: managing assets

             Targeted spread

 Equity


              Pricing strategy




              Assets (cars)
Funding
                                               Assets (cash)




 Debt     Profitability comes from          Cash to renew the fleet
              rental divisions




            Flexible and liquid assets.
                                                                      6
Company: stable management
      BOARD OF DIRECTORS




                  CEO                                 Salim Mattar – 38y


                                       Car
                                    Acquisition

                                      Legal


                  COO                                 Eugênio Mattar – 38y




                                                   Human                            Administration
                        Financial                 Resources                IT
Gina Rafael – 30y



Bruno         Roberto Mendes – 26y            Daltro Leite – 26y
Andrade – 19y



João Andrade – 7y
                                     Localiza has a lean and efficient structure.

Marco Antônio                       The succession process is already planned.
Guimarães – 21y

                                                                                                     7
Company: growth and profitability track record
                                                                              Revenues consolidated                                            %
                                                                                                                                R:      24.4                                2,918.1
                                                                                                                            CAG                                 2,497.2

                                                                                                                                         1,823.7 1,820.9                    1,4 6 8 .1
                                                                                                                            1,505.5                             1,3 2 1.9
                                  CAGR: 15.9%                                                                   1,126.2                   9 8 0 .8   9 2 2 .4
                                                                                                     854.9                  8 5 0 .5
                                                                                           634.4                                                                                         CAGR:
                                                                                5 15 .7                          5 8 8 .8                                                                23.4%
                                                                   4 5 7 .4                          4 4 6 .5                                                               1,4 5 0 .0
                                2 3 4 .1     2 9 6 .1   4 0 2 .7                          3 0 3 .0                                                              1,17 5 .3
           2 12 .9   2 2 5 .9                                                                                                             8 4 2 .9   8 9 8 .5
                                                                                                                 5 3 7 .4   6 5 5 .0
                                                                                           3 3 1.4   4 0 8 .4

          1997       1998       1999         2000        2001      2002         2003       2004      2005        2006        2007            2008    2009        2010        2011
                                 Consolidated                                           Rentals                                Used car sales

                                                                               EBITDA consolidated

                                                                                                                                             %
                                                                                                                                       : 22.6
                                                                                                                            CAGR
                                                 23.9%                                                                                                                        821.3
                                           CAGR:                                                                                                                  649.5
                                                                                                                                             504.1    469.7
                                                                                                                             403.5
                                                                                                     278.1       311.4
                                                         154                    152.1      197.8
                                             134.3                 149.9
          42          62        85.2


          1997       1998       1999         2000        2001      2002         2003       2004      2005         2006       2007            2008     2009        2010        2011

GDP        3.4        0.0        0.3          4.3        1.3       2.7          1.1        5.7        3.2          4.0        6.1            5.2      -0.6         7.5          2.9

Average                                       1.9                                                                                      4.3


                                              Average growth of roughly 25% p.a. in the last years.
                                                                                                                                                                                                 8
Company: GDP elasticity



                            Rental revenues growth elasticity x GDP


                                                                                          Localiza




                                                                                                     5.5x
                                                                                 Sector


                                                                                  GDP         2.8x



         2005           2006           2007           2008            2009            2010



The drivers combined with Localiza’s competitive advantages resulted in a growth above the industry level.



                                                                                                             9
Company: market share - fleet


Car Rental division                                           Fleet Rental division



                        37.5%                                                         12.5%




                                Consolidated


                                                              23.5%
                      20.6%     20.8%      21.8%      21.4%
            18.9%




             2005     2006       2007      2008       2009    2010

                                                                                              10
                                Source: ABLA 2011 yearbook
Company: recognitions and rewards

2011 Valor 200
     8th Company in growth and profitability

Maiores e Melhores do Transporte 2011 (Biggest & Best of Transportation)
      The best Company of the vehicle rental sector

BRIC Breakout
      One of the 5 top picks Brazil for 2012
Exame Magazine
     Among the 5 best Companies of the consumer sector, in the article “Where to invest in 2012”

Institutional Investor’s ranking:




                                                                                                   11
Agenda


1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials
5. 2012 Brazilian Macroeconomic scenario




                                                    12
Drivers and growth opportunities




                                   13
Car rental drivers: investments

    Investments in Brazil                                                           Investments by sector



                                  12.3%
     20.8%
                                                             154
                                                                         137

R$85.8 bn                    R$150.4 bn                                             106


                  18.7%
                                                                                              38

             R$16.8 bn                                                                                      7              6           5          3
                                19.5%




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                                                                            ec
                          R$174.6 bn




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                                                                                 le
                  18.4%




                                                                               Te
             R$28.7 bn
                            Invested
                            To be invested




                                R$456 bn to be invested.
                                                                                                                                                      14
                                        Source: EXAME yearbook, 2011-2012
Car rental drivers: income and affordability

                                                         GDP per capita
                                                         (R$ thousands)                                        21.3
                                                                                                       19.0
                                                                                     16.0     16.6
                                                                             14.2
                                                          11.7      12.8
                                                 10.7
                               8.4     9.5
             6.9    7.5




            2000    2001      2002    2003      2004     2005      2006      2007    2008    2009     2010     2011



                                             Car rental affordability
                                                                                                               545
           51%                                                                                         510
                                                                                              465
                                                                                     415
                   38%                                                       380
                             37%      35%                           350
                                                          300
                                                 260
                                     240
                   180      200
            151                                 31%
                                                          27%
                                                                   22%       20%
                                                                                     18%      16%      15%     15%

           2000    2001      2002     2003      2004     2005      2006      2007    2008     2009     2010    2011

                         Monthly m inim um salary (R$)          Daily rental price over m inim um salary (%)


Income increase and stable daily rental rates increased car rental affordability.
                                                                                                                      15
                                            Source: IBGE and Valor website
Car rental drivers: consumption

         A and B classes - million                                  Potential consumption of Brazilians in 2011 - billion



                                                31                                                   Total population
                                       %
               %                  55.0                                                                   R$ 2,500
 13       53.8           20

                                                                                                           A and B
                                                                                                           classes
2003                     2009                2014e                                                         R$ 930




       Air traffic passengers - million                                                 Credit card holders - million

                                          %
                          20.3
                               %     16.2            179                                                        %           35.3
                                                                                                                                 %
            %                    154                                                     .0   %            13.3                      69
       80.3        128                                                               200
                                                                                                    45               51
 71
                                                                                15


2003            2009               2010              2011                     2003                  2009             2010            2011


                                Strong domestic drivers leads to higher volumes.
                                                                                                                                            16
                                      Source: FGV, BCB, Infraero, Gol, Abecs and Exame (Dec/2011)
Car rental opportunities: consolidation



                                Car rental locations in Brazil


           Airport locations                                                   Off-airport locations

                                                                                        Localiza
          Others                                                                          349    Hertz
   Avis     31                       Localiza                                                     76 Unidas
    30                                 100                                                                 72
                                                                                                       Avis
                                                                                                        24

                                                        Others
Unidas                                                   2004
  27               Hertz
                    41




                               Off-airport market is still fragmented.


                                                                                                                17
                           Source: ABLA and each company website (January, 2012)
Car rental strategy: organic growth



             Brazilian distribution                                 Network expansion in Brazil

                                   415    449
                            381
               312   346
254    279


                                                                            2011       Branches

2005   2006   2007   2008   2009   2010   2011
                                                                    Owned                  13

                                                                    Franchised             23

                                                                   Total                   36




                                   Localiza’s network is still being expanded.
                                                                                                  18
Fleet rental drivers: outsourcing trend

                       Outsourced fleet penetration


Brazilian Market                                                                    World (%)


                                                                                                                                       58.3
Corporate fleet:
                                                                                                                           46.9
  4,200,000
                                                                                                                37.4


 Targeted fleet:                                                                                  24.5
                                                                                     16.5
    500,000                                                                13.3
                                                               8.9
                                               5.4

 Rented fleet:




                                                                                                                                    nd
                                               l
   232,000



                                                          d




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                                                                                            Fr
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                                                                             G
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                                                           ze
                                                         C
     31,629


                   Less than 50% of targeted fleet is rented.

                                                                                                                                              19
                        Source: ABLA and Datamonitor
Used car sales drivers: affordability and penetration
           Middle class - million                                                                               Car purchase affordability
                                                                1       6    0                                                                                                                  6   0 0




                                                                                  148    128                                                                                510      545
                                                                                                                                                                  465
                                                                                                115
                                                                1       4    0




                                                113                                                               104                                    415
                                                                                                                                                                                                5   0 0




                             94.9
                                                                1       2    0




                                                                                                         97                 93                380
                                        %
                                    19.1                                                                                             80
                                                                                                                                                                                                4   0 0




                                                                    1       0 0




     66
              . 8%                                                                                                                   350
                                                                        8    0                                                                                                                  3   0 0




            43                                                          6    0



                                                                                                                           300
                                                                                                        240       260                          75        68
                                                                                                                                                                                                2   0 0




                                                                                                                                                                     58
                                                                        4    0




                                                                                         180    200                                                                          56          52     1   0 0




                                                                        2    0



                                                                                  151
                                                                             0                                                                                                                  0




                                                                                  2000   2001   2002    2003     2004      2005     2006       2007        2008      2009     2010       2011
    2003                     2009             2014e
                                                                                                 Number of minimum w ages to buy a new car          Monthly minimum salary (R$)



  # of inhabitants per car (2009)                                                                              # of inhabitants per car - Brazil

   USA               1.2
                                                                                                       8.0               7.9
   Italy              1.5
                                                                                                                                             7.4
 France                    1.7
                                                                                                                                                               6.9
    UK                     1.8                                                                                                                                                    6.5

Germany                    1.8

 Mexico                             3.6

  Brazil                                               6.5
                                                                                                       2005             2006               2007                2008               2009

             Income increase and credit availability are the major drivers for car sales.
                                     Source: Bradesco, ANFAVEA, Exame (Dec/2011), PIB per capita: IPEADATA.                                                                                     20
Brazilian car market: new cars x used cars

                                      New cars X used cars



                                                                                                        8,862,951
                                                                                         8,429,309

                                                   7,260,054
                                                                                                                     Used cars
7,016,576                     7,114,870                                 7,071,525
              6,743,699



                                                                                                 2.5x            2.6x
                                                                                  2.3x
                                     3.0x                    2.7x
       4.3x           3.7x

                                                                                                                     New cars
                                                                                          3,329,170      3,425,499
                                                                          3,009,482
                                                    2,671,338
                              2,342,059
1,620,657     1,830,402


2005           2006           2007                   2008                2009             2010            2011




                      Used car market is currently 2.5x the new car market.

                                                                                                                                 21
                                          Source: FENABRAVE (Autos + light commercial)
Brazilian car market : 2011 market share


                   Localiza used cars x Car market
                       Used cars sold: 50,772



       0.6%                           1.5%                         5.4%




                                 0KM
   Used                                                  Up to 2 years
                              3,425,499
 8,862,951                                                 476,827


Used   Seminovos            0km      Seminovos       2 years old    Seminovos




                                                                                22
                            Source: Fenabrave 2011
Brazilian car market: monthly sale per store


                                         Monthly sale / lots*

109
               96              91              90
                                                                82              84           81

                                                                                                              48




FIAT           VW            FORD              GM        SEMINOVOS*         SECTOR       RENAULT        PEUGEOT
                                                                             2010**



                         * Average sales per lots (excluding auto malls – 10 stores)
                              ** Total sales divided by the number of dealers


       Localiza Seminovos monthly sale per store is in line with market average.



                                                                                                                   23
Source: Anfavea (National OEM’s Association); number of dealers from each OEM association website (nov/11 )
Used car sales strategy: network expansion


     Brazilian distribution                                            New lots


                                  66
                       49    55                                                   Points of
          32    35                                                 Status
     26                                                                             sale
13
                                                         In construction and
                                                                                     14
                                                        prospection
2005 2006 2007 2008 2009 2010 2011




                     The network is being expanded to support rentals’ growth.

                                                                                              24
Used car sales: sold cars evolution
                     Monthly average of sold cars
                                                         4,545
                                                                 4,359
                                       4,159
             3,940
                         3,860




             2010        1Q11          2Q11              3Q11    4Q11



                                 Sales profile


             39%         51%           43%               42%      41%


             61%         49%           57%               58%      59%


             2010        1Q11          2Q11              3Q11     4Q11
                        Financed               In cash

The increase on sales was supported by the opening of new points of sale.

  The macro prudential measures impacted the sales profile in the 1Q11.
                                                                            25
Agenda


1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials
5. 2012 Brazilian Macroeconomic scenario




                                                    26
Competitive advantages: 38 years of experience in managing assets




                            Profitability comes from rental divisions



                                      Renting cars                      Selling
Raising       Buying                                                     cars
money          cars
  $


                                                                        $



                               Cash to renew the fleet or pay debt



                                                                                  27
Competitive advantages: raising money



      Raising     Buying                                                                      Selling
                                                Renting cars
      money        cars                                                                        cars


                   Investment grade: lower spreads and longer terms




 Global Scale     BBB- Fitch
                                   BBB+ S&P            B+ S&P           B+ Fitch      B2 Moody's
                 Baa3 Moody’s




National Scale    Aa1.br Moody’s
                                       A (bra) Fitch         BBB+ (bra) Fitch      A- (bra) Fitch
                  AA+(bra) Fitch



       Localiza raises money with lower spreads when compared to Brazilian competitors.

                                         As of December, 2011.                                          28
Competitive advantages: buying cars



     Raising       Buying                                                              Selling
                                                Renting cars
     money          cars                                                                cars



                           Better conditions due to higher volumes


Localiza’ share in national sales of the main                  Purchases by brand in 2011
 automakers in 2011: GM, FIAT, VW, Ford
                and Renault
                                                                         Renault
                                                                                    Others
                                                           Ford           9.9%
                                                                                     1.3%
                                                          11.0%
                                      2.3%

                                                                                                  Fiat
                                                       GM
                                                                                                 39.3%
                                                      21.0%

                                                                        VW
                                                                       17.5%

               Localiza announced the purchase of 100,000 cars for 2H11 and 2012.
                                                                                                         29
Competitive advantages: renting cars



Raising      Buying                                                                                                Selling
                                               Renting cars
money         cars                                                                                                  cars



   Brand                           Know How                                                          Brazilian distribution

                                                                                                     450




                                                                             # of branches
                                                                                                                        270
                                                                                                                         54
                                                                                                                         99

                                                                                                                         117




                                                                            # of cities
                                                                                               315



                                                                                                           80      75
                                                                                                                               40




                                                                                             Localiza      Hertz   Unidas           Avis

  The Company is present in 213 cities where the other largest networks do not operate.
                                                                                                                                           30
                             Source: Each company website (January, 2012)
Competitive advantages: selling cars



  Raising      Buying                                                               Selling
                                           Renting cars
  money         cars                                                                 cars



Sales to final consumer                                 Buffer: additional fleet




                  Selling directly to final consumer reduces depreciation.
     Cars available for sale are used by the car rental division during peaks of demand.
                                                                                              31
Agenda


1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials
5. 2012 Brazilian Macroeconomic scenario




                                                    32
Highlights




Investment grade by Moody’s and Fitch

Included at Bovespa Index starting 01/02/2012

Elected the best CEO, CFO and IR of the transportation
sector by Institutional Investor Magazine ranking




                                                             33
Highlights
                  Net Revenues - Consolidated
                                                                                              Consolidated EBITDA


                                             2,918.1
                                16.9%
R$ million




             2,497.2
                                                                                                          %




                                                             R$ million
             1,3 2 1. 9
                                              1,4 6 8 .1                             649.5           26.5           821.3



                                    23.4%
             1,175.3                          1,4 50 . 0

              2 0 10                           2 0 11                                2010                           2011
                          Rentals           Used car sales




                  Consolidated net income                                                     End of period fleet

                                                                                                                96,317
                                                                                     88,060
                                                                                                     9.4%
R$ million




                                                                          Quantity
                                                                                                                31.629
                                                                                     26.615
                                                 291.6
                                    16.4%
               250.5

                                                                                     61.445                     64.688



               2010                              2011                                2010                           2011
                                                                                        Car rental              Fleet rental
                                                                                                                                 34
Car Rental Division
                                    # daily rentals (thousand)


                                       24.6   %                                12,794
                                 CAGR:                      10,734
                                    7,940         8,062
                         5,793
           4,668                                                                                1 0 .3 %
  3,411
                                                                    19   .2%            3,015              3,324



   2005     2006          2007      2008           2009      2010              2011     4Q10               4Q11



                                     Net revenues (R$ million)


                                        : 24.9%                            980.7
                                 CAGR
                                                            802.2

                                   565.2          585.2
                                                                                                       %
                                                                                                13.1
                        428.0
          346.1
258.6                                                                   3%
                                                                     22.                235.7              266.5



2005      2006          2007       2008           2009      2010               2011     4Q10               4Q11

                  Revenues from the Car Rental division grew 3.8x in six years.
                                                                                                                   35
Fleet Rental Division
                                   # daily rentals (thousand)


                                      19   .2%
                                CAGR:                                      9,603
                                                           8,044
                                                  7,099
                                 6,437
        4,188
                      5,144                                                               1 5 .4 %
                                                                          %
3,351                                                              19.4                              2,517
                                                                                      2,182



2005    2006           2007       2008            2009      2010              2011    4Q10               4Q11


                                   Net revenues (R$ million)


                                    : 21   .4 %
                               CAGR
                                                                              455.0
                                                           361.1
                                                  303.2                                              %
                       219.8
                                  268.4                                                       21.0
                                                                      0%
                                                                   26.
        184.0
142.0                                                                                 100.8              122.0



2005    2006           2007       2008             2009     2010              2011     4Q10              4Q11

                Revenues from the Fleet Rental division grew 3.2x in six years.
                                                                                                                 36
Net Investment
                   Fleet increase * (quantity)
                                                                                             18,649               9,178
                                                         9,930             8,642           65,934
                     10,346           7,957                                                                    59,950
 7,342                                                                                               47,285             50,772
                                                                                                                                    12,528
                                                       44,211             43,161                                                                                8,712
                                    38,050                      34,281          34,519
                    33,520                   30,093
 26,105                                                                                                                          25,327
                          23,174                                                                                                                       21,790
          18,763
                                                                                                                                           12,799                 13,078



        2005            2006            2007               2008               2009             2010               2011                4Q10                    4Q11

                                                                Purchased cars             Sold cars
                                                                                                                                 * It does not include theft / crashed cars.



                   Net investment (R$ million)
                                                                                             588.5                308.4

                                                         354.5                             1,910.4
                                                                            281.8                             1,776.5
                      341.5          210.4                                                                                          337.7
                                                                                                                     1,468.1                                  276.5
  243.5                                               1,335.3                                    1,321.9
                                                                         1,204.2
                                   1,060.9                      980.8
                   930.3                     850.5                                 922.4
690.0                                                                                                                            720.0                   656.7
                           588.8
         446.5                                                                                                                             382.3                    380.2



   2005                2006            2007               2008               2009              2010               2011                4Q10                     4Q11
                                       Purchases (accessories included)                Net used car sales revenues

               In 2011 there were added 9,178 cars to the fleet with an investment of R$308.4 million.
                                                                                                                                                                               37
Utilization rate and average fleet age


                                                    Car rental division


                                      Elections’ effect
                                           74.1%
                                                                                                               9 0. %
                                                                                                                  0




                     66.2%    69.9%                       66.3%     68.2%       68.9%       69.7%      68.9%   8 0. %
                                                                                                                  0




                                                                                                               7 0. %
                                                                                                                  0




                                                                                                7.3     7.3    6 0. %
                                                                                                                  0




                      6.9       6.6          6.3                      6.3         6.5                          5 0. %
                                                                                                                  0




                                                           5.5                                                 4 0. %
                                                                                                                  0




                                                                                                               3 0. %
                                                                                                                  0




                                                                                                               2 0. %
                                                                                                                  0




                                                                                                               1 0. %
                                                                                                                  0




                                                                                                               0 . %
                                                                                                                 0




                     1Q10     2Q10          3Q10          4Q10      1Q11        2Q11        3Q11       4Q11


Average sold fleet
                      18.7       15.3         13.3         13.4       13.6       13.5           13.5    14.2
age (month)


                                      Utilization rate            Average operating fleet age




               In 4Q11, utilization rate presented a growth of 2.6 p.p when compared to 4Q10.


                                                                                                                        38
Distribution

       # of rental locations in Brazil

                                                +34
                                          415          449
                       346      381
        279    312
 254




2005   2006    2007    2008     2009     2010         2011




         # of used car sales stores
                                                +11
                                         55           66
                                49
               32      35
       26
13


2005   2006   2007    2008     2009      2010         2011




                              Company is still expanding its footprint.

                                                                                         39
End of period fleet
                                                                                                 Quantity




                                             .9%
                                     CAGR: 17                                           96,317
                                                                     88,060    9 .4 %
                                                            70,295                      31,629
                                            62,515                    26,615
         46,003      53,476                                 22,778
35,865                                      23,403
                      17,790
         14,630
11,762                                                                61,445            64,688
                                                            47,517
         31,373       35,686                39,112
24,103


2005     2006         2007                  2008             2009     2010               2011



                               Car rental            Fleet rental




                  Consolidated fleet grew 2.7x in six years.


                                                                                                            40
Consolidated net revenues
                                                                                             R$ million




                                   : 22.7%
                              CAGR                                    9%2,918.1
                                                        2,497.2    16.

                               1,823.7      1,820.9                     1,468.1
                  1,505.5                                1,321.9
        1,126.2                980.8         922.4
854.9
        588.8
                   850.5                                                          722.2   7.0%    772.7
446.5                                                   1,175.3         1,450.0                   380.2
                                                                                  382.3
                               842.9         898.5                    4%
408.4   537.4      655.0
                                                                   23.            339.9   15.5%   392.5

2005     2006      2007        2008          2009        2010              2011   4Q10            4Q11


                                  Rentals             Seminovos




                            Net revenue grew 3.4x in six years.



                                                                                                          41
EBITDA
                                                                                                                      R$ million


                                                        9.8%
                                              CAGR: 1                                    821.3
                                                                        649.5
                                                    504.1      469.7
                                                                                                                 %
                                                                                                          15.9
                                    403.5
       277.9         311.3
                                                                                2 6 .5 %              188.3          218.3


        2005          2006           2007           2008       2009      2010              2011       4Q10           4Q11



Divisions                    2005           2006       2007    2008    2009       2010        2011       4Q10         4Q11


Car rental                   47.5%          43.4%     46.0%    45.9%   41.9%     45.3%        46.9%      43.7%       47.1%

Fleet Rental                 65.5%          71.4%     71.3%    69.1%   68.7%     68.0%        68.6%      69.6%       67.8%

Rentals consolidated         53.6%          52.9%     54.5%    53.3%   51.1%     52.3%        53.8%      51.5%       53.6%


Used car sales               13.2%          4.6%       5.5%    5.6%    1.1%       2.6%        2.8%        3.5%        2.1%


               EBITDA grew 26.5% in the year versus a 23.4% growth in rental revenues, in 2011.

                                                                                                                                   42
Average depreciation per car – car rental

  R$ per year
                                                      Financial crisis effect


            Hot used car market                   2,546.0            2,577.0

                                                                                   1,536.0           1,683.9
                    939.1
    492.3                         332.9

     2005           2006          2007                2008            2009           2010                2011




R$ per quarter



                                                         1,942.5    1,993.2               1,986.0
                        1,492.3   1,580.5
              1,318.0                       1,251.9                             1,331.0




               1Q10* 1Q11*        2Q10*     2Q11*         3Q10* 3Q11*           4Q10* 4Q11*
                                                                                          * Annualized

       Trend of a higher depreciation due to higher sales expenses, in 5Q11.
                                                                                                                43
Average depreciation per car – fleet rental

  R$ per year


                                                    5,083.1
                                                                       4,371.7                      4,133.0
                                                                                       3,509.7
2,981.3
                2,383.3            2,395.8




  2005           2006               2007                 2008           2009             2010        2011



R$ per quarter
                         4,241.8               3,990.6                4,020.8    4,049.3 4,277.2
                                     3,693.9
               3,254.4
                                                            2,989.4




                1Q10*     1Q11*      2Q10*     2Q11*            3Q10* 3Q11*      4Q10* 4Q11*
                                                                                     * Annualized
         Depreciation increase reflects the market conditions for higher end cars.

                                                                                                              44
Consolidated net income
                                                                                                                                      R$ million

                                                                                                      %
                                                                                               16.4
                                                                                                          291.6
                                                                                        250.5
                                     190.2
                      138.2                           127.4
      106.5                                                           116.3                                                13.4%
                                                                                                                       69.4      78.7



       2005            2006          2007             2008             2009              2010             2011         4Q10             4Q11

Reconciliation EBITDA x net income           2007        2008      2009      2010      2011    Var. R$    Var. %   4Q10 4Q11 Var. R$         Var. %

EBITDA – Rentals and franchising             357.1      449.6     459.1     615.1     779.9     164.8     26.8%    175.1 210.3       35.2    20.1%

EBITDA – Used car sales                       46.4       54.5      10.6      34.4      41.4        7.0    20.3%     13.2     8.0     (5.2) -39.4%
EBITDA Consolidated                          403.5      504.1     469.7     649.5     821.3     171.8     26.5%    188.3 218.3       30.0    15.9%

Cars depreciation                            (43.1)    (178.5)   (172.3)   (146.3)   (201.5)    (55.2)    37.7%    (42.0) (57.9)    (15.9)   37.9%

Other property and equipment depreciation    (14.4)     (18.3)    (21.0)    (21.1)    (24.1)     (3.0)    14.2%     (5.8)   (6.8)    (1.0)   17.2%
Financial expenses, net                      (74.4)    (133.3)   (112.9)   (130.1)   (179.0)    (48.9)    37.6%    (41.3) (41.2)      0.1    -0.2%
Income tax and social contribution           (81.4)     (46.6)    (47.2)   (101.5)   (125.1)    (23.6)    23.3%    (29.8) (33.7)     (3.9)   13.1%
Net income                                   190.2      127.4     116.3     250.5     291.6       41.1    16.4%     69.4    78.7      9.3    13.4%


        The increase in the basic interest rate and in depreciation have impacted 2011 net income.

                                                                                                                                                      45
Free cash flow - FCF

Free cash flow - R$ million                                 2005      2006      2007        2008           2009            2010         2011

EBITDA                                                     277.9     311.3     403.5       504.1         469.7            649.5          821.3
 Used car sales net revenues                              (446.5)   (588.8)   (850.5)    (980.8)       (922.4)       (1,321.9)       (1,468.1)
 Depreciated cost of used car sales (*)                    361.2     530.4     760.0       874.5         855.1         1,203.2         1,328.6
 (-) Income tax and social contribution                    (32.7)    (42.7)    (63.4)      (52.8)        (49.0)          (57.8)          (83.0)
  working capital variation                                (24.2)     (4.8)     13.3       (44.8)        (11.5)            54.5          (83.9)
Cash provided before capex                                 135.7     205.4     262.9       300.2         341.9            527.5          514.9
 Used car sales net revenues                               446.5     588.8     850.5       980.8         922.4         1,321.9         1,468.1
Capex of car - renewal                                    (496.0)   (643.3)   (839.0)   (1,035.4)      (947.9)       (1,370.1)       (1,504.5)
 Net capex for renewal                                     (49.5)    (54.5)     11.5       (54.6)        (25.5)          (48.2)          (36.4)
Capex – other property and equipment, net                  (28.0)    (32.7)    (23.7)      (39.9)        (21.0)          (51.1)          (63.0)

Free cash flow before growth and interest                   58.2    118.2     250.7       205.7         295.4           428.2           415.5
Capex of car - growth                                     (194.0)   (287.0)   (221.9)    (299.9)       (241.1)          (540.3)        (272.0)
  Change in accounts payable to car suppliers (capex)      (25.5)    222.0     (51.0)    (188.9)         241.1            111.3            32.7
Free cash flow after growth and before interest          (161.3)     53.2     (22.2)    (283.1)         295.4             (0.8)         176.2


Fleet increase - quantity                                  7,342    10,346    7,957       9,930          8,642         18,649           9,178



               Positive free cash flow before interest in 2011, even after expanding the fleet by 9,178 cars.
                                                                                                    (*) without technical discount deduction      46
Changes in cash and debt evolution
                                                                                                R$ million




             FCF before
              growth
               415.5

                                                Variation on
                                                 payables –
                                                automakers
 Net debt                                          32.7                                          Net debt
12/31/2010                                                                                      12/31/2011
-1,281.1                                                                                        - 1,363.4
                                                                                   (79.5)
                                                                (179.0)        Dividends and
                                                                              interest on own
                               (272.0)                          Interest        capital paid
                          Investment in fleet
                               increase




               65.5% of the cash generated was invested in expanding fleet by 9,178 cars.

                                                                                                             47
Debt profile
                                                                                        R$ million




                                                         562.0
                                                                    432.0
                                312.8        303.4
                    232.5
        94.8                                                                     26.0      52.0


 2011   2012         2013        2014        2015        2016         2017       2018     2019


Cash
711.0




               Improving duration from 3.8 years in 2011 to 4.3 years in 2012.

                   Cash strengthening for an eventual adverse scenario.

                                                                                                     48
Debt – ratios
                                                                                                                           R$ million
                                                 Net debt x Fleet value
                                                                                                          2,446.7          2,681.7
                                                                                     1,907.8
                                                                 1,752.6
                                            1,492.9                                                                  1,363.4
                          1,247.7                      1,254.5                                  1,281.1
                                                                            1,078.6
        900.2                       765.1
535.8            440.4


   2005              2006              2007                  2008                 2009              2010                 2011



                                                  Net debt                 Fleet value



 END OF PERIOD BALANCE                                2005    2006         2007          2008    2009         2010        2011

 Net debt / Fleet value                               60%     36%          51%           72%     57%          52%          51%

 Net debt / EBITDA                                    1.9x    1.4x         1.9x          2.5x    2.3x         2.0x         1.7x

 Net debt / Equity                                    1.4x    0.7x         1.3x          2.0x    1.5x         1.4x         1.2x

 EBITDA / Net financial expenses                      3.3x    4.8x         5.4x          3.8x    4.2x         5.0x         4.6x




                     The Company is still presenting conservative indebtedeness ratios.

                                                                                                                                        49
Spread
                                                              Spread

       24.8%
                                             21.3%
                         18.7%                                17.0%                                                                    17.1%
                                                                                                              16.9%
           11.2p.p.                                                                      11.5%
                              7.8p.p.           12.9p.p.
                                                                      8.2p.p.                                        9.6p.p.               8.5p.p.
                                                                                             4.0p.p.
       13.6%
                         10.9%
                                             8.4%              8.8%                      7.6%                  7.3%                    8.6%

       2005              2006                2007              2008                      2009                  2010                    2011

                                        Interest on debt after tax                                     ROIC


                                                     2005     2006              2007        2008          2009             2010         2011
Average capital investment - R$ million              606.3    986.2         1,137.5        1,642.3       1,702.3          1,984.6      2,445.3
NOPAT margin (over rental net revenues)              37.0%     34.5%            36.9%           32.1%         21.9%            28.6%     28.9%
Turnover of average capital investment
(over rental net revenues)                            0.67x    0.55x             0.58x           0.53x        0.53x            0.59x      0.59x
ROIC                                                 24.8%     18.7%            21.3%           17.0%         11.5%            16.9%     17.1%
Interest on debt after tax                           13.6%     10.9%             8.4%            8.8%         7.6%             7.3%       8.6%
Spread (ROIC – Interest after tax) - p.p.            11.2       7.8             12.9             8.2           4.0              9.6       8.5


               ROIC reflects the pricing strategy of the Company for consolidating the market.

                                                                                                                                                     50
Agenda


1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials
5. 2012 Brazilian Macroeconomic scenario




                                                    51
2012 Macroeconomic scenario
                            GDP evolution forecast
                              Accumulated in 4 quarters


                                                                                    3.70%
                                                                 3.40%
                                                  2.90%
 2.70%          2.60%              2.50%


 4Q 11




                    1Q 12




                                       2Q 12




                                                      3Q 12




                                                                         4Q 12




                                                                                           1Q 13
                  Interest rate evolution forecast

11.00%


              10.00%                                                             10.00%
                                  9.75%
                                                9.50%         9.50%
                  1Q 12




                                    2Q 12




                                                  3Q 12




                                                                 4Q 12




                                                                                   1Q 13
   4Q 11




                                                                                                   52
  Source: BR Central Bank – Market forecast system as of 01/20/2012 and Focus Bulletin
IR Team




                        Roberto Mendes                                                  Silvio Guerra                                                Nora Lanari
                           CFO - RI                                                           RI                                                             RI


                  Website: www.localiza.com/ir                                    E-mail: ri@localiza.com                                Phone: 55 31 3247-7024


Disclaimer
The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to
be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation
or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein.

This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as
the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results
of the companies to be materially different from any future results expressed or implied in such forward-looking statements.

Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s
management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement.
Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in
the United States will be made by means of an offering memorandum that may be obtained from the underwriters. Such offering memorandum will contain, or incorporate by reference,
detailed information about LOCALIZA and its business and financial results, as well as its financial statements.
This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein
shall form the basis of any contract or commitment whatsoever.




                                                                                                                                                                                                   53

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Localiza completa 4 q11 eng

  • 2. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 5. 2012 Brazilian Macroeconomic scenario 2
  • 3. Company: integrated business platform 64,688cars 31,629 cars 2.8 million clients 687 clients 247 locations 312 employees 4,090 employees Synergies: bargaining power cost reduction cross selling 12,958 cars 74.6% sold to final consumer 202 locations in Brazil 66 stores 47 locations in South America 37 cities 32 employees 870 employees 1,251 employees in franchisee Deactivated fixed asset sale locations This integrated business platform gives Localiza flexibility and superior performance. 3 Based on the 4Q11
  • 4. Car rental financial cycle 1-year cycle Car sale revenue $26.2 Revenue 1 2 3 4 5 Expenses, interest and tax 8 9 10 11 12 $27.9 Car acquisition Car Rental Seminovos Total per operating car per operating car 1 year R$ % R$ % R$ Revenues 19.9 100.0% 29.1 100.0% 48.9 Cost (8.2) -41.3% (8.2) SG&A (2.7) -13.5% (2.9) -9.9% (5.5) Net car sale revenue 26.2 90.1% 26.2 Book value of car sale (25.5) -90.0% (25.5) EBITDA 9.0 45.2% 0.7 2.4% 9.7 Depreciation (vehicle) (1.7) -5.8% (1.7) Depreciation (non-vehicle) (0.3) -1.7% (0.1) (0.5) Interest on debt (2.4) -8.2% (2.4) Tax (2.6) -13.0% 1.0 3.6% (1.5) NET INCOME 6.1 30.4% (2.4) -8.4% 3.6 NOPAT 5.3 ROIC * 17.5% Spread Cost of debt after tax 8.6% 8.9p.p. * Investment in cars and PP&E (8%) 4
  • 5. Fleet rental financial cycle 2-year cycle Net car sale revenue 26.4 Revenue 1 2 3 4 5 Expenses, interest and tax 20 21 22 23 24 33.8 Car acquisition Fleet Rental Seminovos Total per operating car per operating car 2 years R$ % R$ % R$ Revenues 34.0 100.0% 28.7 100.0% 62.7 Cost (9.7) -28.7% (9.7) SG&A (1.8) -5.3% (2.3) -7.9% (4.1) Net car sale revenue 26.4 92.1% 26.4 Book value of car sale (25.0) -90.0% (25.0) EBITDA 22.4 66.0% 1.4 5.0% 23.8 Depreciation (vehicle) (8.3) -28.8% (8.3) Depreciation (non-vehicle) (0.1) -0.1% (0.1) Interest on debt (4.0) -14.1% (4.0) Tax (6.7) -19.8% 3.3 11.4% (3.5) NET INCOME 15.6 46.0% (7.6) -26.5% 8.0 NET INCOME per year 7.8 46.0% (3.8) -26.5% 4.0 NOPAT (annualized) 5.4 ROIC 16.1% Spread Cost of debt after tax 8.6% 7.5p.p. 5
  • 6. Company: managing assets Targeted spread Equity Pricing strategy Assets (cars) Funding Assets (cash) Debt Profitability comes from Cash to renew the fleet rental divisions Flexible and liquid assets. 6
  • 7. Company: stable management BOARD OF DIRECTORS CEO Salim Mattar – 38y Car Acquisition Legal COO Eugênio Mattar – 38y Human Administration Financial Resources IT Gina Rafael – 30y Bruno Roberto Mendes – 26y Daltro Leite – 26y Andrade – 19y João Andrade – 7y Localiza has a lean and efficient structure. Marco Antônio The succession process is already planned. Guimarães – 21y 7
  • 8. Company: growth and profitability track record Revenues consolidated % R: 24.4 2,918.1 CAG 2,497.2 1,823.7 1,820.9 1,4 6 8 .1 1,505.5 1,3 2 1.9 CAGR: 15.9% 1,126.2 9 8 0 .8 9 2 2 .4 854.9 8 5 0 .5 634.4 CAGR: 5 15 .7 5 8 8 .8 23.4% 4 5 7 .4 4 4 6 .5 1,4 5 0 .0 2 3 4 .1 2 9 6 .1 4 0 2 .7 3 0 3 .0 1,17 5 .3 2 12 .9 2 2 5 .9 8 4 2 .9 8 9 8 .5 5 3 7 .4 6 5 5 .0 3 3 1.4 4 0 8 .4 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Consolidated Rentals Used car sales EBITDA consolidated % : 22.6 CAGR 23.9% 821.3 CAGR: 649.5 504.1 469.7 403.5 278.1 311.4 154 152.1 197.8 134.3 149.9 42 62 85.2 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 GDP 3.4 0.0 0.3 4.3 1.3 2.7 1.1 5.7 3.2 4.0 6.1 5.2 -0.6 7.5 2.9 Average 1.9 4.3 Average growth of roughly 25% p.a. in the last years. 8
  • 9. Company: GDP elasticity Rental revenues growth elasticity x GDP Localiza 5.5x Sector GDP 2.8x 2005 2006 2007 2008 2009 2010 The drivers combined with Localiza’s competitive advantages resulted in a growth above the industry level. 9
  • 10. Company: market share - fleet Car Rental division Fleet Rental division 37.5% 12.5% Consolidated 23.5% 20.6% 20.8% 21.8% 21.4% 18.9% 2005 2006 2007 2008 2009 2010 10 Source: ABLA 2011 yearbook
  • 11. Company: recognitions and rewards 2011 Valor 200 8th Company in growth and profitability Maiores e Melhores do Transporte 2011 (Biggest & Best of Transportation) The best Company of the vehicle rental sector BRIC Breakout One of the 5 top picks Brazil for 2012 Exame Magazine Among the 5 best Companies of the consumer sector, in the article “Where to invest in 2012” Institutional Investor’s ranking: 11
  • 12. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 5. 2012 Brazilian Macroeconomic scenario 12
  • 13. Drivers and growth opportunities 13
  • 14. Car rental drivers: investments Investments in Brazil Investments by sector 12.3% 20.8% 154 137 R$85.8 bn R$150.4 bn 106 18.7% 38 R$16.8 bn 7 6 5 3 19.5% n as i ty ng as e n s io ag er ti o en g ic si at th il/ ew rta tr ou ic Ar O O ec R$174.6 bn un /s o H sp El er m at an m W co Tr le 18.4% Te R$28.7 bn Invested To be invested R$456 bn to be invested. 14 Source: EXAME yearbook, 2011-2012
  • 15. Car rental drivers: income and affordability GDP per capita (R$ thousands) 21.3 19.0 16.0 16.6 14.2 11.7 12.8 10.7 8.4 9.5 6.9 7.5 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Car rental affordability 545 51% 510 465 415 38% 380 37% 35% 350 300 260 240 180 200 151 31% 27% 22% 20% 18% 16% 15% 15% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Monthly m inim um salary (R$) Daily rental price over m inim um salary (%) Income increase and stable daily rental rates increased car rental affordability. 15 Source: IBGE and Valor website
  • 16. Car rental drivers: consumption A and B classes - million Potential consumption of Brazilians in 2011 - billion 31 Total population % % 55.0 R$ 2,500 13 53.8 20 A and B classes 2003 2009 2014e R$ 930 Air traffic passengers - million Credit card holders - million % 20.3 % 16.2 179 % 35.3 % % 154 .0 % 13.3 69 80.3 128 200 45 51 71 15 2003 2009 2010 2011 2003 2009 2010 2011 Strong domestic drivers leads to higher volumes. 16 Source: FGV, BCB, Infraero, Gol, Abecs and Exame (Dec/2011)
  • 17. Car rental opportunities: consolidation Car rental locations in Brazil Airport locations Off-airport locations Localiza Others 349 Hertz Avis 31 Localiza 76 Unidas 30 100 72 Avis 24 Others Unidas 2004 27 Hertz 41 Off-airport market is still fragmented. 17 Source: ABLA and each company website (January, 2012)
  • 18. Car rental strategy: organic growth Brazilian distribution Network expansion in Brazil 415 449 381 312 346 254 279 2011 Branches 2005 2006 2007 2008 2009 2010 2011 Owned 13 Franchised 23 Total 36 Localiza’s network is still being expanded. 18
  • 19. Fleet rental drivers: outsourcing trend Outsourced fleet penetration Brazilian Market World (%) 58.3 Corporate fleet: 46.9 4,200,000 37.4 Targeted fleet: 24.5 16.5 500,000 13.3 8.9 5.4 Rented fleet: nd l 232,000 d in k ce y zi lic U n an a ra la an la b Sp m ol B pu Po Fr er H Re G ch ze C 31,629 Less than 50% of targeted fleet is rented. 19 Source: ABLA and Datamonitor
  • 20. Used car sales drivers: affordability and penetration Middle class - million Car purchase affordability 1 6 0 6 0 0 148 128 510 545 465 115 1 4 0 113 104 415 5 0 0 94.9 1 2 0 97 93 380 % 19.1 80 4 0 0 1 0 0 66 . 8% 350 8 0 3 0 0 43 6 0 300 240 260 75 68 2 0 0 58 4 0 180 200 56 52 1 0 0 2 0 151 0 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2003 2009 2014e Number of minimum w ages to buy a new car Monthly minimum salary (R$) # of inhabitants per car (2009) # of inhabitants per car - Brazil USA 1.2 8.0 7.9 Italy 1.5 7.4 France 1.7 6.9 UK 1.8 6.5 Germany 1.8 Mexico 3.6 Brazil 6.5 2005 2006 2007 2008 2009 Income increase and credit availability are the major drivers for car sales. Source: Bradesco, ANFAVEA, Exame (Dec/2011), PIB per capita: IPEADATA. 20
  • 21. Brazilian car market: new cars x used cars New cars X used cars 8,862,951 8,429,309 7,260,054 Used cars 7,016,576 7,114,870 7,071,525 6,743,699 2.5x 2.6x 2.3x 3.0x 2.7x 4.3x 3.7x New cars 3,329,170 3,425,499 3,009,482 2,671,338 2,342,059 1,620,657 1,830,402 2005 2006 2007 2008 2009 2010 2011 Used car market is currently 2.5x the new car market. 21 Source: FENABRAVE (Autos + light commercial)
  • 22. Brazilian car market : 2011 market share Localiza used cars x Car market Used cars sold: 50,772 0.6% 1.5% 5.4% 0KM Used Up to 2 years 3,425,499 8,862,951 476,827 Used Seminovos 0km Seminovos 2 years old Seminovos 22 Source: Fenabrave 2011
  • 23. Brazilian car market: monthly sale per store Monthly sale / lots* 109 96 91 90 82 84 81 48 FIAT VW FORD GM SEMINOVOS* SECTOR RENAULT PEUGEOT 2010** * Average sales per lots (excluding auto malls – 10 stores) ** Total sales divided by the number of dealers Localiza Seminovos monthly sale per store is in line with market average. 23 Source: Anfavea (National OEM’s Association); number of dealers from each OEM association website (nov/11 )
  • 24. Used car sales strategy: network expansion Brazilian distribution New lots 66 49 55 Points of 32 35 Status 26 sale 13 In construction and 14 prospection 2005 2006 2007 2008 2009 2010 2011 The network is being expanded to support rentals’ growth. 24
  • 25. Used car sales: sold cars evolution Monthly average of sold cars 4,545 4,359 4,159 3,940 3,860 2010 1Q11 2Q11 3Q11 4Q11 Sales profile 39% 51% 43% 42% 41% 61% 49% 57% 58% 59% 2010 1Q11 2Q11 3Q11 4Q11 Financed In cash The increase on sales was supported by the opening of new points of sale. The macro prudential measures impacted the sales profile in the 1Q11. 25
  • 26. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 5. 2012 Brazilian Macroeconomic scenario 26
  • 27. Competitive advantages: 38 years of experience in managing assets Profitability comes from rental divisions Renting cars Selling Raising Buying cars money cars $ $ Cash to renew the fleet or pay debt 27
  • 28. Competitive advantages: raising money Raising Buying Selling Renting cars money cars cars Investment grade: lower spreads and longer terms Global Scale BBB- Fitch BBB+ S&P B+ S&P B+ Fitch B2 Moody's Baa3 Moody’s National Scale Aa1.br Moody’s A (bra) Fitch BBB+ (bra) Fitch A- (bra) Fitch AA+(bra) Fitch Localiza raises money with lower spreads when compared to Brazilian competitors. As of December, 2011. 28
  • 29. Competitive advantages: buying cars Raising Buying Selling Renting cars money cars cars Better conditions due to higher volumes Localiza’ share in national sales of the main Purchases by brand in 2011 automakers in 2011: GM, FIAT, VW, Ford and Renault Renault Others Ford 9.9% 1.3% 11.0% 2.3% Fiat GM 39.3% 21.0% VW 17.5% Localiza announced the purchase of 100,000 cars for 2H11 and 2012. 29
  • 30. Competitive advantages: renting cars Raising Buying Selling Renting cars money cars cars Brand Know How Brazilian distribution 450 # of branches 270 54 99 117 # of cities 315 80 75 40 Localiza Hertz Unidas Avis The Company is present in 213 cities where the other largest networks do not operate. 30 Source: Each company website (January, 2012)
  • 31. Competitive advantages: selling cars Raising Buying Selling Renting cars money cars cars Sales to final consumer Buffer: additional fleet Selling directly to final consumer reduces depreciation. Cars available for sale are used by the car rental division during peaks of demand. 31
  • 32. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 5. 2012 Brazilian Macroeconomic scenario 32
  • 33. Highlights Investment grade by Moody’s and Fitch Included at Bovespa Index starting 01/02/2012 Elected the best CEO, CFO and IR of the transportation sector by Institutional Investor Magazine ranking 33
  • 34. Highlights Net Revenues - Consolidated Consolidated EBITDA 2,918.1 16.9% R$ million 2,497.2 % R$ million 1,3 2 1. 9 1,4 6 8 .1 649.5 26.5 821.3 23.4% 1,175.3 1,4 50 . 0 2 0 10 2 0 11 2010 2011 Rentals Used car sales Consolidated net income End of period fleet 96,317 88,060 9.4% R$ million Quantity 31.629 26.615 291.6 16.4% 250.5 61.445 64.688 2010 2011 2010 2011 Car rental Fleet rental 34
  • 35. Car Rental Division # daily rentals (thousand) 24.6 % 12,794 CAGR: 10,734 7,940 8,062 5,793 4,668 1 0 .3 % 3,411 19 .2% 3,015 3,324 2005 2006 2007 2008 2009 2010 2011 4Q10 4Q11 Net revenues (R$ million) : 24.9% 980.7 CAGR 802.2 565.2 585.2 % 13.1 428.0 346.1 258.6 3% 22. 235.7 266.5 2005 2006 2007 2008 2009 2010 2011 4Q10 4Q11 Revenues from the Car Rental division grew 3.8x in six years. 35
  • 36. Fleet Rental Division # daily rentals (thousand) 19 .2% CAGR: 9,603 8,044 7,099 6,437 4,188 5,144 1 5 .4 % % 3,351 19.4 2,517 2,182 2005 2006 2007 2008 2009 2010 2011 4Q10 4Q11 Net revenues (R$ million) : 21 .4 % CAGR 455.0 361.1 303.2 % 219.8 268.4 21.0 0% 26. 184.0 142.0 100.8 122.0 2005 2006 2007 2008 2009 2010 2011 4Q10 4Q11 Revenues from the Fleet Rental division grew 3.2x in six years. 36
  • 37. Net Investment Fleet increase * (quantity) 18,649 9,178 9,930 8,642 65,934 10,346 7,957 59,950 7,342 47,285 50,772 12,528 44,211 43,161 8,712 38,050 34,281 34,519 33,520 30,093 26,105 25,327 23,174 21,790 18,763 12,799 13,078 2005 2006 2007 2008 2009 2010 2011 4Q10 4Q11 Purchased cars Sold cars * It does not include theft / crashed cars. Net investment (R$ million) 588.5 308.4 354.5 1,910.4 281.8 1,776.5 341.5 210.4 337.7 1,468.1 276.5 243.5 1,335.3 1,321.9 1,204.2 1,060.9 980.8 930.3 850.5 922.4 690.0 720.0 656.7 588.8 446.5 382.3 380.2 2005 2006 2007 2008 2009 2010 2011 4Q10 4Q11 Purchases (accessories included) Net used car sales revenues In 2011 there were added 9,178 cars to the fleet with an investment of R$308.4 million. 37
  • 38. Utilization rate and average fleet age Car rental division Elections’ effect 74.1% 9 0. % 0 66.2% 69.9% 66.3% 68.2% 68.9% 69.7% 68.9% 8 0. % 0 7 0. % 0 7.3 7.3 6 0. % 0 6.9 6.6 6.3 6.3 6.5 5 0. % 0 5.5 4 0. % 0 3 0. % 0 2 0. % 0 1 0. % 0 0 . % 0 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 Average sold fleet 18.7 15.3 13.3 13.4 13.6 13.5 13.5 14.2 age (month) Utilization rate Average operating fleet age In 4Q11, utilization rate presented a growth of 2.6 p.p when compared to 4Q10. 38
  • 39. Distribution # of rental locations in Brazil +34 415 449 346 381 279 312 254 2005 2006 2007 2008 2009 2010 2011 # of used car sales stores +11 55 66 49 32 35 26 13 2005 2006 2007 2008 2009 2010 2011 Company is still expanding its footprint. 39
  • 40. End of period fleet Quantity .9% CAGR: 17 96,317 88,060 9 .4 % 70,295 31,629 62,515 26,615 46,003 53,476 22,778 35,865 23,403 17,790 14,630 11,762 61,445 64,688 47,517 31,373 35,686 39,112 24,103 2005 2006 2007 2008 2009 2010 2011 Car rental Fleet rental Consolidated fleet grew 2.7x in six years. 40
  • 41. Consolidated net revenues R$ million : 22.7% CAGR 9%2,918.1 2,497.2 16. 1,823.7 1,820.9 1,468.1 1,505.5 1,321.9 1,126.2 980.8 922.4 854.9 588.8 850.5 722.2 7.0% 772.7 446.5 1,175.3 1,450.0 380.2 382.3 842.9 898.5 4% 408.4 537.4 655.0 23. 339.9 15.5% 392.5 2005 2006 2007 2008 2009 2010 2011 4Q10 4Q11 Rentals Seminovos Net revenue grew 3.4x in six years. 41
  • 42. EBITDA R$ million 9.8% CAGR: 1 821.3 649.5 504.1 469.7 % 15.9 403.5 277.9 311.3 2 6 .5 % 188.3 218.3 2005 2006 2007 2008 2009 2010 2011 4Q10 4Q11 Divisions 2005 2006 2007 2008 2009 2010 2011 4Q10 4Q11 Car rental 47.5% 43.4% 46.0% 45.9% 41.9% 45.3% 46.9% 43.7% 47.1% Fleet Rental 65.5% 71.4% 71.3% 69.1% 68.7% 68.0% 68.6% 69.6% 67.8% Rentals consolidated 53.6% 52.9% 54.5% 53.3% 51.1% 52.3% 53.8% 51.5% 53.6% Used car sales 13.2% 4.6% 5.5% 5.6% 1.1% 2.6% 2.8% 3.5% 2.1% EBITDA grew 26.5% in the year versus a 23.4% growth in rental revenues, in 2011. 42
  • 43. Average depreciation per car – car rental R$ per year Financial crisis effect Hot used car market 2,546.0 2,577.0 1,536.0 1,683.9 939.1 492.3 332.9 2005 2006 2007 2008 2009 2010 2011 R$ per quarter 1,942.5 1,993.2 1,986.0 1,492.3 1,580.5 1,318.0 1,251.9 1,331.0 1Q10* 1Q11* 2Q10* 2Q11* 3Q10* 3Q11* 4Q10* 4Q11* * Annualized Trend of a higher depreciation due to higher sales expenses, in 5Q11. 43
  • 44. Average depreciation per car – fleet rental R$ per year 5,083.1 4,371.7 4,133.0 3,509.7 2,981.3 2,383.3 2,395.8 2005 2006 2007 2008 2009 2010 2011 R$ per quarter 4,241.8 3,990.6 4,020.8 4,049.3 4,277.2 3,693.9 3,254.4 2,989.4 1Q10* 1Q11* 2Q10* 2Q11* 3Q10* 3Q11* 4Q10* 4Q11* * Annualized Depreciation increase reflects the market conditions for higher end cars. 44
  • 45. Consolidated net income R$ million % 16.4 291.6 250.5 190.2 138.2 127.4 106.5 116.3 13.4% 69.4 78.7 2005 2006 2007 2008 2009 2010 2011 4Q10 4Q11 Reconciliation EBITDA x net income 2007 2008 2009 2010 2011 Var. R$ Var. % 4Q10 4Q11 Var. R$ Var. % EBITDA – Rentals and franchising 357.1 449.6 459.1 615.1 779.9 164.8 26.8% 175.1 210.3 35.2 20.1% EBITDA – Used car sales 46.4 54.5 10.6 34.4 41.4 7.0 20.3% 13.2 8.0 (5.2) -39.4% EBITDA Consolidated 403.5 504.1 469.7 649.5 821.3 171.8 26.5% 188.3 218.3 30.0 15.9% Cars depreciation (43.1) (178.5) (172.3) (146.3) (201.5) (55.2) 37.7% (42.0) (57.9) (15.9) 37.9% Other property and equipment depreciation (14.4) (18.3) (21.0) (21.1) (24.1) (3.0) 14.2% (5.8) (6.8) (1.0) 17.2% Financial expenses, net (74.4) (133.3) (112.9) (130.1) (179.0) (48.9) 37.6% (41.3) (41.2) 0.1 -0.2% Income tax and social contribution (81.4) (46.6) (47.2) (101.5) (125.1) (23.6) 23.3% (29.8) (33.7) (3.9) 13.1% Net income 190.2 127.4 116.3 250.5 291.6 41.1 16.4% 69.4 78.7 9.3 13.4% The increase in the basic interest rate and in depreciation have impacted 2011 net income. 45
  • 46. Free cash flow - FCF Free cash flow - R$ million 2005 2006 2007 2008 2009 2010 2011 EBITDA 277.9 311.3 403.5 504.1 469.7 649.5 821.3 Used car sales net revenues (446.5) (588.8) (850.5) (980.8) (922.4) (1,321.9) (1,468.1) Depreciated cost of used car sales (*) 361.2 530.4 760.0 874.5 855.1 1,203.2 1,328.6 (-) Income tax and social contribution (32.7) (42.7) (63.4) (52.8) (49.0) (57.8) (83.0) working capital variation (24.2) (4.8) 13.3 (44.8) (11.5) 54.5 (83.9) Cash provided before capex 135.7 205.4 262.9 300.2 341.9 527.5 514.9 Used car sales net revenues 446.5 588.8 850.5 980.8 922.4 1,321.9 1,468.1 Capex of car - renewal (496.0) (643.3) (839.0) (1,035.4) (947.9) (1,370.1) (1,504.5) Net capex for renewal (49.5) (54.5) 11.5 (54.6) (25.5) (48.2) (36.4) Capex – other property and equipment, net (28.0) (32.7) (23.7) (39.9) (21.0) (51.1) (63.0) Free cash flow before growth and interest 58.2 118.2 250.7 205.7 295.4 428.2 415.5 Capex of car - growth (194.0) (287.0) (221.9) (299.9) (241.1) (540.3) (272.0) Change in accounts payable to car suppliers (capex) (25.5) 222.0 (51.0) (188.9) 241.1 111.3 32.7 Free cash flow after growth and before interest (161.3) 53.2 (22.2) (283.1) 295.4 (0.8) 176.2 Fleet increase - quantity 7,342 10,346 7,957 9,930 8,642 18,649 9,178 Positive free cash flow before interest in 2011, even after expanding the fleet by 9,178 cars. (*) without technical discount deduction 46
  • 47. Changes in cash and debt evolution R$ million FCF before growth 415.5 Variation on payables – automakers Net debt 32.7 Net debt 12/31/2010 12/31/2011 -1,281.1 - 1,363.4 (79.5) (179.0) Dividends and interest on own (272.0) Interest capital paid Investment in fleet increase 65.5% of the cash generated was invested in expanding fleet by 9,178 cars. 47
  • 48. Debt profile R$ million 562.0 432.0 312.8 303.4 232.5 94.8 26.0 52.0 2011 2012 2013 2014 2015 2016 2017 2018 2019 Cash 711.0 Improving duration from 3.8 years in 2011 to 4.3 years in 2012. Cash strengthening for an eventual adverse scenario. 48
  • 49. Debt – ratios R$ million Net debt x Fleet value 2,446.7 2,681.7 1,907.8 1,752.6 1,492.9 1,363.4 1,247.7 1,254.5 1,281.1 1,078.6 900.2 765.1 535.8 440.4 2005 2006 2007 2008 2009 2010 2011 Net debt Fleet value END OF PERIOD BALANCE 2005 2006 2007 2008 2009 2010 2011 Net debt / Fleet value 60% 36% 51% 72% 57% 52% 51% Net debt / EBITDA 1.9x 1.4x 1.9x 2.5x 2.3x 2.0x 1.7x Net debt / Equity 1.4x 0.7x 1.3x 2.0x 1.5x 1.4x 1.2x EBITDA / Net financial expenses 3.3x 4.8x 5.4x 3.8x 4.2x 5.0x 4.6x The Company is still presenting conservative indebtedeness ratios. 49
  • 50. Spread Spread 24.8% 21.3% 18.7% 17.0% 17.1% 16.9% 11.2p.p. 11.5% 7.8p.p. 12.9p.p. 8.2p.p. 9.6p.p. 8.5p.p. 4.0p.p. 13.6% 10.9% 8.4% 8.8% 7.6% 7.3% 8.6% 2005 2006 2007 2008 2009 2010 2011 Interest on debt after tax ROIC 2005 2006 2007 2008 2009 2010 2011 Average capital investment - R$ million 606.3 986.2 1,137.5 1,642.3 1,702.3 1,984.6 2,445.3 NOPAT margin (over rental net revenues) 37.0% 34.5% 36.9% 32.1% 21.9% 28.6% 28.9% Turnover of average capital investment (over rental net revenues) 0.67x 0.55x 0.58x 0.53x 0.53x 0.59x 0.59x ROIC 24.8% 18.7% 21.3% 17.0% 11.5% 16.9% 17.1% Interest on debt after tax 13.6% 10.9% 8.4% 8.8% 7.6% 7.3% 8.6% Spread (ROIC – Interest after tax) - p.p. 11.2 7.8 12.9 8.2 4.0 9.6 8.5 ROIC reflects the pricing strategy of the Company for consolidating the market. 50
  • 51. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 5. 2012 Brazilian Macroeconomic scenario 51
  • 52. 2012 Macroeconomic scenario GDP evolution forecast Accumulated in 4 quarters 3.70% 3.40% 2.90% 2.70% 2.60% 2.50% 4Q 11 1Q 12 2Q 12 3Q 12 4Q 12 1Q 13 Interest rate evolution forecast 11.00% 10.00% 10.00% 9.75% 9.50% 9.50% 1Q 12 2Q 12 3Q 12 4Q 12 1Q 13 4Q 11 52 Source: BR Central Bank – Market forecast system as of 01/20/2012 and Focus Bulletin
  • 53. IR Team Roberto Mendes Silvio Guerra Nora Lanari CFO - RI RI RI Website: www.localiza.com/ir E-mail: ri@localiza.com Phone: 55 31 3247-7024 Disclaimer The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein. This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results of the companies to be materially different from any future results expressed or implied in such forward-looking statements. Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement. Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in the United States will be made by means of an offering memorandum that may be obtained from the underwriters. Such offering memorandum will contain, or incorporate by reference, detailed information about LOCALIZA and its business and financial results, as well as its financial statements. This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein shall form the basis of any contract or commitment whatsoever. 53