The document discusses promoting positive activities for 13-19 year olds in Swindon Borough Council through developing online tools. It will use customer insight and social media to engage young people. It will take a co-production approach using focus groups, surveys, and coaching to understand what young people want. The tools will be developed and owned by young people to increase participation in positive activities.
Seal of Good Local Governance (SGLG) 2024Final.pptx
Using customer insight and social media to engage and work with young people
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Hinweis der Redaktion
Trio of tools for web, facebook and mobile Benefit higher % of our young people Explain co-production approach (I.e. not consultation) Going to focus on co-production element of the project rather than the products it will produce, as we feel that there is quite a lot of learning for other authorities to benefit from
Explain the model: CFG allows us to work intensively – how often we meet etc. CG allow us to ensure diverse representation and get specific input for specific needs FBC gives broader input The whole gives us good access to the range of needs amongst the cohort – allows us to aggregate different qualitative input CFG is where true co-production happens – the bit I will break down
Examples: Find analogies that are relevant to your service users – quality criteria and The Apprentice Got Project Sponsor to record a video message and in Board meetings give plenty of space to opinions of young people Technical Workstream Lead joined in workshops; suppliers were committed to collaboration through specification If you are asking service users to break down their barriers and work differently with the Council, then you need to do the same. Be prepared to take risks, move out of your comfort zone, and occasionally make a fool of yourself!
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