3. Money/
Power
Think Family Model
Police
YP service • Targeted
Vol sector
prevention
• Service
community finder tool
• PAUSE
Job Centre CBO Housing and
REFLECT
Children Ctre
NHS LA
School
4. Community as a partner
Money/
Power • Mindset - takes time
• Communications
• Concerns about
confidentiality/ not
community
interfering with what works
• Logistics
CBO • Flexibility
• Control/Power:
Process/Outcome
5. Back to Drawing Board
• Need to work with wider community
– Understand perception of risk and design targeted
messages
– Consider role of the ‘family’ unit to shape
perception of risk
– What positive supports in community that help
people manage risk/stay healthy/get help
• Need to work with elected members/budget
holders to convince them of value of
customer insight and invest
6. Wider community:insight
Key themes: respect yourself:
– “Knowing your limits and not getting so drunk that
you pass out”. Girls who couldn’t handle their
alcohol where seen to be “acting dramatic and
would start crying” and for boys this was mostly
related to getting into fights.
• more of a stigma attached to alcohol+drugs
services- better to get messages from
‘somebody who has been through it’ and not
be judged:
– Even if I thought I had a problem with alcohol, I
don’t think I would go, I wouldn’t like to admit it,
• Asset mapping/community member as
advocates
7. Influencing decision makers
• Training on social marketing to elected
members/NHS/LA/vol sector partners
• Organisational development - ‘tell us
once’, Your Call - Your Solutions
• Next steps - demonstrate outcomes, get
organisational buy in
Editor's Notes
Partnership angle All statutory partners coming around the table to nominate families - community based organisations/ community members not directly involved Solution: set out to work with wider neighbourhood and understand key insights about risk taking behaviour/potential to influence attitudes
Partnership angle All statutory partners coming around the table to nominate families - community based organisations/ community members not directly involved Solution: set out to work with wider neighbourhood and understand key insights about risk taking behaviour/potential to influence attitudes Challenges to including community/ small CBOs as a key partner Mindset - seeing value in extra time/effort needed to involve community, and willing to let go of control Learning: takes time Communications - Knowing who people are! Solution: neighbourhood teams Concerns about confidentiality - Solution: take out top down command and control structures, let what happens well happen, don’t stifle or control it Logistics eg Time of meetings Constantly changing dynamic model - how keep up (ie outdated service directory) Tied up by indicators and being able to agree/predict/know outcomes: Family set their own outcome
