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New -Tunisia, New Opportunities
                                                                                               | The Global Information 
                                                                                                                         
                                                                                               Technology Report /April  2012  – P. 
                                                                                               26 ‐ Networked Readiness Index ‘NRI’‐  
                             
                                                                                                   Tunisia, ranked in 50th 
                                                                                               place, leads the rankings in 
                                                                                               North Africa. ICT development 
                                                                                               in the country has been led by 
                                                                                               a strong commitment of the 
                                                                                               government to boost ICT 
                                                                                               uptake. This commitment, 
                                                                                               coupled with a fairly good 
               By    Neziha BERZOUGA / Lamia BOUFAIED –                                        educational performance 
               FIPA ‐ TUNISIA                                                                  allows the country to position 
               Tunisia, A Highly Successful                                                    itself ahead its North African 
                                                                                               neighbors  
               Offshoring Industry
                      Sustained Growth and Significant Investments in Offshoring
                       recorded in Post-Revolution Tunisia.
                
               Tunisia  is  among  the  emerging  offshoring  locations  that  has  in  recent  years  significantly 
               invested in boosting its IT‐BPO industries as it currently recognized this sector as a priority 
               sector in the National strategy and a key driver of economic growth.  
               Tunisia  has  successfully  managed  to  attract  big  names  in  this  field,  namely  SUNGARD, 
               Teleperformance,  Kromberg&Schubert  Technology  Center,  STMicroelectronics,  SIEMENS, 
               Stream,  HP,  Microsoft,  IBM,  HRAcess,  ADP…Most  of  the  above  companies  realized 
               extensions in the post‐Revolution Tunisia.  

               Sourcing  services  from  Tunisia  fulfills  various  needs,  such  as  language  skills,  cost  savings, 
               geographic  proximity  as  well  as  cultural  affinity.  There  are  many  other  soft  conveniences 
               related  to  outsourcing  in  Tunisia.  You  can  save  quite  a  bit  on  business  flights.  Legal  and 
               financial issues are much simpler, as Tunisia has a free trade agreement with the European 
               Union.  Tunisia  also  has  multiple  cities  with  higher  education  facilities  and  good 
               infrastructure, where real estate is affordable.  

               Tunisia’s Major Assets:
               A Competitive Pool at European Level Talent:
               With  smaller  price  differences,  all  the  other  benefits  start  to  work  in  favour  of  Tunisia. 
               Tunisians  are  technologically‐minded,  with  strong  average  French  and  English  and  German 
               skills. They share a similar work culture to people from Western Europe. They're just about 
               far enough to get your outsourcing a bit cheaper and just about close enough to save you 
               from 3 am business calls. They're easy to get along with, and that's much more important, 



                                                                    New –Tunisia / New Opportunities – February 2013 
New -Tunisia, New Opportunities
                                                        
than  it  sounds,  as  many  offshored  projects  fail  due  to  simple  communication  issues  or 
cultural misunderstandings.  
A positive Ranking of the Education System 




                                                    
Tunisia provides World‐Class Mathematical and Scientific Education –  




                                                                
« The Global Information Technology Report »  ‐ April 2012 

Top level ICT training 
                   – Over 50 000 students on ICT courses at university, i.e. about 14%  
                        of all university students 
                   – Over 13 000 new ICT graduates a year 
                   – Over 200 university ICT courses 
                   –  
A World Class Infrastructure
Tunisia  is  already  hosting  offshore  centers  of  major  companies  while  offering  very  favorable 
implantation  conditions,  namely  completely  developed  business  centers  close  to  airports  and 
highways. The annual rent per square meter of a class A office in Tunisia is around U.S. $ 110 against 
roughly  a  double  amount  in  neighboring  countries.  The  Tunisian  telecommunication  network  is 
actually among the most modern in the Mediterranean basin, with high speed multifunction switches 
ensuring at the same time telephone, Internet and multimedia traffic.




                                                            

                                                     New –Tunisia / New Opportunities – February 2013 
New -Tunisia, New Opportunities
                                                              
 
 
Statement: ARDIA / ACTIA Group 
 
 «ARDIA  in  Tunisia  represents  one  of  the  main  R  &  D  centers  of  our  ACTIA  group.  It  is  a  center 
where    our  new  products will be developed thanks to the local engineering. It is a centralized 
base  in  Tunisia  to  serve  other  subsidiaries  of  our  group  located  in  France  and  more  widely  in 
Europe, like Italy or England or even the U.S. and China. Today it is a great success with view to our 
development.” 

Cyril ROCHARD, General Manager ARDIA  

The Sector’s Achievement in 2012
FIPA‐Tunisia      ‘The  foreign  Investment  Promotion  Agency’  through  its  ‘Offshoring  Promotion 
Department’ recorded consistent and significant investments in the Offshoring sector through 2012 
year.  Around  40  companies/multinationals  have  visited  Tunisia,  most  of  which  confirmed  their 
intention to set up projects in the different segments of this industry. A good number of institutions 
have as well shown interest to learn about the advantages of this sector, namely : Fraunhofer MOEZ‐ 
JETRO ‘Japan Economic Trade Organization’ – US AID ‐ The ‘Middle East Investment Initiative‐US’… ‐ 
Most investors mentioned that the ‘Revolution’ sustained the country’s position as an IT destination. 
Indeed, the tendency recorded through the last year did confirm the strategic orientation chosen by 
Tunisia  and  which  consists  in  becoming  one  of  the  most  attractive  ITO  destinations  (Offshoring 
Strategic initiatives for Tunisia ‐McKinney 2010) 




                                                                                            
                               Source: U.P.O –Offshoring Promotion Department – FIPA‐Tunisia 
                                                              
Key Takeaways
 
           Tunisia is one of the most competitive destinations for companies looking to: 
         
                 Offshore  up  to  a  few  thousand  jobs  at  very  competitive  costs    while  retaining 
                  quality/productivity levels 
                 Offshore small R&D or IT units at the lowest cost in the Euro‐med zone  in various 
                  languages (English, German, French, Italian etc)  
                 Access  a  pool  of  talents  with  European‐style  qualifications    (engineers  / 
                  scientists/technicians)  
                 Rely  on  solid  local  companies  who  are  prepared  to  build  up  various  types  of 
                  partnership: outsourcing, build operate transfer, joint ventures etc. 
                 Exploit cultural and geographic ties  



                                                              New –Tunisia / New Opportunities – February 2013 

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Tunisia a highly successful offshoring industry 2013

  • 1. New -Tunisia, New Opportunities   | The Global Information    Technology Report /April  2012  – P.    26 ‐ Networked Readiness Index ‘NRI’‐                    Tunisia, ranked in 50th  place, leads the rankings in  North Africa. ICT development  in the country has been led by  a strong commitment of the  government to boost ICT  uptake. This commitment,    coupled with a fairly good  By    Neziha BERZOUGA / Lamia BOUFAIED – educational performance  FIPA ‐ TUNISIA   allows the country to position  Tunisia, A Highly Successful itself ahead its North African  neighbors   Offshoring Industry  Sustained Growth and Significant Investments in Offshoring recorded in Post-Revolution Tunisia.   Tunisia  is  among  the  emerging  offshoring  locations  that  has  in  recent  years  significantly  invested in boosting its IT‐BPO industries as it currently recognized this sector as a priority  sector in the National strategy and a key driver of economic growth.   Tunisia  has  successfully  managed  to  attract  big  names  in  this  field,  namely  SUNGARD,  Teleperformance,  Kromberg&Schubert  Technology  Center,  STMicroelectronics,  SIEMENS,  Stream,  HP,  Microsoft,  IBM,  HRAcess,  ADP…Most  of  the  above  companies  realized  extensions in the post‐Revolution Tunisia.   Sourcing  services  from  Tunisia  fulfills  various  needs,  such  as  language  skills,  cost  savings,  geographic  proximity  as  well  as  cultural  affinity.  There  are  many  other  soft  conveniences  related  to  outsourcing  in  Tunisia.  You  can  save  quite  a  bit  on  business  flights.  Legal  and  financial issues are much simpler, as Tunisia has a free trade agreement with the European  Union.  Tunisia  also  has  multiple  cities  with  higher  education  facilities  and  good  infrastructure, where real estate is affordable.   Tunisia’s Major Assets: A Competitive Pool at European Level Talent: With  smaller  price  differences,  all  the  other  benefits  start  to  work  in  favour  of  Tunisia.  Tunisians  are  technologically‐minded,  with  strong  average  French  and  English  and  German  skills. They share a similar work culture to people from Western Europe. They're just about  far enough to get your outsourcing a bit cheaper and just about close enough to save you  from 3 am business calls. They're easy to get along with, and that's much more important,      New –Tunisia / New Opportunities – February 2013 
  • 2. New -Tunisia, New Opportunities   than  it  sounds,  as  many  offshored  projects  fail  due  to  simple  communication  issues  or  cultural misunderstandings.   A positive Ranking of the Education System    Tunisia provides World‐Class Mathematical and Scientific Education –     « The Global Information Technology Report »  ‐ April 2012  Top level ICT training  – Over 50 000 students on ICT courses at university, i.e. about 14%   of all university students  – Over 13 000 new ICT graduates a year  – Over 200 university ICT courses  –   A World Class Infrastructure Tunisia  is  already  hosting  offshore  centers  of  major  companies  while  offering  very  favorable  implantation  conditions,  namely  completely  developed  business  centers  close  to  airports  and  highways. The annual rent per square meter of a class A office in Tunisia is around U.S. $ 110 against  roughly  a  double  amount  in  neighboring  countries.  The  Tunisian  telecommunication  network  is  actually among the most modern in the Mediterranean basin, with high speed multifunction switches  ensuring at the same time telephone, Internet and multimedia traffic.       New –Tunisia / New Opportunities – February 2013 
  • 3. New -Tunisia, New Opportunities       Statement: ARDIA / ACTIA Group    «ARDIA  in  Tunisia  represents  one  of  the  main  R  &  D  centers  of  our  ACTIA  group.  It  is  a  center  where    our  new  products will be developed thanks to the local engineering. It is a centralized  base  in  Tunisia  to  serve  other  subsidiaries  of  our  group  located  in  France  and  more  widely  in  Europe, like Italy or England or even the U.S. and China. Today it is a great success with view to our  development.”  Cyril ROCHARD, General Manager ARDIA   The Sector’s Achievement in 2012 FIPA‐Tunisia      ‘The  foreign  Investment  Promotion  Agency’  through  its  ‘Offshoring  Promotion  Department’ recorded consistent and significant investments in the Offshoring sector through 2012  year.  Around  40  companies/multinationals  have  visited  Tunisia,  most  of  which  confirmed  their  intention to set up projects in the different segments of this industry. A good number of institutions  have as well shown interest to learn about the advantages of this sector, namely : Fraunhofer MOEZ‐  JETRO ‘Japan Economic Trade Organization’ – US AID ‐ The ‘Middle East Investment Initiative‐US’… ‐  Most investors mentioned that the ‘Revolution’ sustained the country’s position as an IT destination.  Indeed, the tendency recorded through the last year did confirm the strategic orientation chosen by  Tunisia  and  which  consists  in  becoming  one  of  the  most  attractive  ITO  destinations  (Offshoring  Strategic initiatives for Tunisia ‐McKinney 2010)    Source: U.P.O –Offshoring Promotion Department – FIPA‐Tunisia    Key Takeaways    Tunisia is one of the most competitive destinations for companies looking to:             Offshore  up  to  a  few  thousand  jobs  at  very  competitive  costs    while  retaining  quality/productivity levels   Offshore small R&D or IT units at the lowest cost in the Euro‐med zone  in various  languages (English, German, French, Italian etc)    Access  a  pool  of  talents  with  European‐style  qualifications    (engineers  /  scientists/technicians)    Rely  on  solid  local  companies  who  are  prepared  to  build  up  various  types  of  partnership: outsourcing, build operate transfer, joint ventures etc.   Exploit cultural and geographic ties       New –Tunisia / New Opportunities – February 2013