The document discusses using social media tools for marketing oneself. It defines social media as a way for people to communicate and share user-generated content online. Some key social media platforms are mentioned like Facebook, YouTube, and LinkedIn. The document encourages using multiple social media channels and platforms to market oneself professionally and engage with communities. It also provides tips on using social media effectively for job searching, networking, and professional development.
5. What is Social Media ?
Way of communicating
where there is interaction
between people online with
a user-generated content.
Migration from Web 1.0 to
Web 2.0
Web 1.0 : Static websites and
read only content
Web 2.0 : Participatory websites
and read-write content.
6. Online content created by people.
A shift in how people discover, read, and
share news, information and content.
Moving from monologue (one to many)
to dialogue (many to many)
Changing people from content readers
into contributors and publishers
Does not require expensive equipment
or a government-granted license
What is Social Media?
7.
8.
9. What is Social Media? Why Should You Care?
Platform for spreading your message
Community engagement tool
Brand-builder
Partnership opportunities
Listening tool
New audiences
?
10. What should you be doing on social media?
Listening
Conversing
Answering questions
Customer service
Educating
Sharing
Asking for action
?
11. Why social media?
It’s easy and it’s worth it.
Gain supporters
Build your brand
Everyone’s doing it. Literally.
It only takes a few hours a week to maintain a
steady presence.
The sky is the limit. Or at least 140 characters long.
12.
13.
14. Organization
o Technologies.
o New ways to reach our audiences
o New opportunities for communication
Promotion
Alternative to advertising
Peer recommendation (word of mouth)
New ways to work with audiences
Feedback
• Tells us what people are saying about our initiatives
• Helps us improve, through listening to our audiences
What does social media do for us?
15. Youth Leaders in the Eyes of SM
Strong writing skills & knowledge of writing
online to audience.
Extensive understanding of social media
channels (Facebook, Twitter, Youtube, etc.)
Experience running a community or fan site.
Experience in creating digital content.
Experience in analyzing community sentiment
& growth
16. » Social Networking
Facebook, MySpace, Classmates, Friendster, Bebo, Orkut,
Hi5 , Google+
LinkedIn, Plaxo, Xing, cofoundr, naymes
» Blogging
A blog (or 10) for every subject ( Word Press, Blogger , ..)
Twitter (micro-blogging)
» Photo / Video sites
Flickr, Photobucket, YouTube
» Bookmarking sites
Del.icio.us, blogmarks, dogear
» Groups
Google, Yahoo!, etc.
17.
18. Social Media with Youth Initiatives
Be Interesting!
Expect no privacy
Stay in character - ALWAYS
Watch first and follow the accepted form
Do not advertise or ask for help
immediately
Give first, receive later
Alliance partners – help each other
19. Social Media…Myths & Truths
» I do not have the time.
» It’s a time-waster.
» Social networks are for children and teenagers.
» It’s just a fad .بدعة
» Social media returns are poor and small .
» Social media replaces my other promotion activities.
20.
21. How to take advantage of Social Media’s diversity
» Do not put all your eggs in the same basket
. » العديد من األدوات بشكل متكامل
» Focus on more targeted tactics
.» استخدام أدوات مختلفة للتميز
» Aim for the long term.
.» االستمرارية والمتابعة على المدى البعيد
» Be opportunist
» استغالل الفرص
23. Who needs Social Media & WHY
www.train
er.ps
Journalists Students Educators
Business Entrepreneurs
Owners
24. Are you there ?
12
10
8
Facebook
6 Twitter
Youtube
4 Linkedin
2
0
Users # www.trainer.ps
25. This Workshop
Use effectively job search sites and portals.
Preparing an online resume ( visualcv.com)
Marketing through Social networks ( Facebook,
Twitter , Youtube, ..).
Marketing through Professional networks ( LinkedIn,
BeKnown, BranchOut, ..).
28. Recruitment Steps in Palestine
Searching Writing
for a job Resume
Online
Application Interviewing
29. Where to know about job vacancies
29
Personal Contact (Friends / Family /neighbors )
Alumni / College’s PR office
Career / Employment Fairs
Advertisement in local media (Newspaper/Radio/TV )
Internet Resources , Social Media
Governmental recruitment bureaus
Business recruitment bureaus
Employer’s HR department
Professional associations and Labor unions
Others ( suggest )