Mission Video: Storytelling and Strategy
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Session presented by Laura Norvig and Michael Hoffman at the National Conference on Volunteering and Service, June 2010.
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Mission Video: Storytelling and Strategy
- 1. Â
- 6. Rethinking Viral Planning Creative Cultural Moment
- 11. Documentary
- 15. Staff Produced
- 17. Animation / Typography Watch Video
- 23. So Many Ways to Show Video
- 27. YouTube Demographics In 1 minute… 24 hours of video are uploaded to YouTube If YouTube were a country… it would be the 3 rd most populous in the world Source: Nielsen//NetRatings (December 2009) - US audience. 48% 38.7 Female 52% 42.0 Male Gender 20% 16.3 55+ 23% 18.3 45-54 19% 15.6 35-44 20% 16 18-34 18% 14.4 <18 – 80.7 All Age % Users Users (M) ‏
- 30. Â
- 34. Driving Action from Video
- 38. Embedding Multiple Action Items
Hinweis der Redaktion
- Did you realize 20% of our community is 55+? We have the complete range of demos and geographies available
- Create a video thanking: embed it in an email and send to donors as a personal message Create a highlight video: play it when you meet with funders to increase excitement about your organization Embed google checkout button: When folks donate, give them recognition in the sidebar of your channel or in a video, as a small thank you. Give donors power to decide how money should be spent: make a video llustrating how donations could be used and ask them to vote.
- Over 500,000 views
- 250.000 views
- Show 2-sided story video
- Do a real-time training using YouTube insight