Presentation for research paper on cycling tourism.

1. Cycling Tourism
PRT 595
Laura Rice

2. A Growing Market
• 2nd most popular outdoor activity in the U.S.
• 19% of outdoor activity
• Economic benefit of $133 billion in US alone
• Growth in domestic and international cycling
tourism markets

3. Cycling Tourist Demographics
• 60% male, 40% female
• Average age 45-55
• 20% travelled solo, 50% in pairs, rest in groups of
3-5
• Majority have secondary degrees
• Motivated by health, nature, relaxation and
sightseeing
• Value safe and continuous routes, clear signage,
attractions along route

4. Economic Impacts
• $44 million euro economic impact
• 2,300 cycling day trips
• 20 million cycling holidays
• Trips between 5-8 days long
• Use of hotels and inns/guesthouses/B&B/farm
stays for lodging
• Peak May-October

5. Additional Benefits
• Sustainable activity
• Environmentally friendly
• Low cost of infrastructure development

6. Challenges
• Lack of investment by tourism organizations
and local governments
• Transportation and tourism suppliers overlook
the cycling market
• Lack of cohesive data

7. Northern Outer Banks Cycling
• 55+ miles of developed
on-road and off-road
facilities
• $60 million economic
impact per year
• 1,400 jobs
created/supported
• Extended stays by 4 days
• Increased spending by
cyclists

8. Danube Cycling Route
• Runs from Germany to
the Black Sea
• Part of the EuroVelo
system
• Initiated additional bike
route development,
sports and recreation
development
• Bringing attention to
potential for increased
cycling and nature-based
tourism

9. Thank you!