SlideShare ist ein Scribd-Unternehmen logo
1 von 9
Research Trip to Japan Lucas Motta December 4-18 Studying international and local marketing strategies  and how they have adapted to different cultures and societies.
Objective ,[object Object],[object Object]
Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object]
Interviewing Harry Sakai (General Manager of Sales) and Takafumi Nakagawa (Deputy Manager of Sales) of Sapporo International
At Miyako Hotel in Kyoto with one of their Public Relations Representative
With Akane Kato (Marketing Planner), Taketoshi Nishihara (Supervisor), and Jin Shimada (Strategic Planning Director) of Hakuhodo Inc.

Weitere ähnliche Inhalte

Was ist angesagt?

Head & soulders
Head & souldersHead & soulders
Head & souldersAli Kamran
 
Nivea for men product life cycle wrt marketing mix
Nivea for men product life cycle wrt marketing mixNivea for men product life cycle wrt marketing mix
Nivea for men product life cycle wrt marketing mixtowindo
 
Coca Cola Integrated Marketing Concept
Coca Cola Integrated Marketing ConceptCoca Cola Integrated Marketing Concept
Coca Cola Integrated Marketing ConceptPrajakta Talathi
 
Market Entry Strategy - Etude House Research in Canadian market
Market Entry Strategy - Etude House Research in Canadian marketMarket Entry Strategy - Etude House Research in Canadian market
Market Entry Strategy - Etude House Research in Canadian marketIshita Grover
 
Marketing plan of Shampoo
Marketing plan of ShampooMarketing plan of Shampoo
Marketing plan of ShampooAnimesh Gupta
 
Surf Excel 4Ps of Marketing
Surf Excel 4Ps of MarketingSurf Excel 4Ps of Marketing
Surf Excel 4Ps of MarketingKoushik Dutta
 
Marketing Mix Analysis on Unilever
Marketing Mix Analysis on Unilever Marketing Mix Analysis on Unilever
Marketing Mix Analysis on Unilever Sultan Mahmood
 
Chocolate presentation
Chocolate presentationChocolate presentation
Chocolate presentationhamzaq93
 
Marketing strategy of a deodorant
Marketing strategy of a deodorantMarketing strategy of a deodorant
Marketing strategy of a deodorantMadhur Gupta
 
Case Study - How HORLICKS Avoided Being Dated
Case Study - How HORLICKS Avoided Being DatedCase Study - How HORLICKS Avoided Being Dated
Case Study - How HORLICKS Avoided Being DatedHimanshu Shastri
 
Cadbury's Media Planning
Cadbury's Media PlanningCadbury's Media Planning
Cadbury's Media PlanningAkashSabale2
 
Shampoo Market Research
Shampoo Market ResearchShampoo Market Research
Shampoo Market ResearchKalahub
 
Research proposal on dove edited
Research proposal on dove editedResearch proposal on dove edited
Research proposal on dove editedIbrahim Khalil
 
Marketing strategy of cadbury company
Marketing strategy of cadbury companyMarketing strategy of cadbury company
Marketing strategy of cadbury companyAkash Chidambaram
 
Cadbury Dairy Milk - Brand Observation Portfolio
Cadbury Dairy Milk - Brand Observation PortfolioCadbury Dairy Milk - Brand Observation Portfolio
Cadbury Dairy Milk - Brand Observation PortfolioSandeep Pahwa
 

Was ist angesagt? (20)

Head & soulders
Head & souldersHead & soulders
Head & soulders
 
Amul imc ppt
Amul imc pptAmul imc ppt
Amul imc ppt
 
Sunsilk
SunsilkSunsilk
Sunsilk
 
Nivea for men product life cycle wrt marketing mix
Nivea for men product life cycle wrt marketing mixNivea for men product life cycle wrt marketing mix
Nivea for men product life cycle wrt marketing mix
 
Coca Cola Integrated Marketing Concept
Coca Cola Integrated Marketing ConceptCoca Cola Integrated Marketing Concept
Coca Cola Integrated Marketing Concept
 
Market Entry Strategy - Etude House Research in Canadian market
Market Entry Strategy - Etude House Research in Canadian marketMarket Entry Strategy - Etude House Research in Canadian market
Market Entry Strategy - Etude House Research in Canadian market
 
Marketing plan of Shampoo
Marketing plan of ShampooMarketing plan of Shampoo
Marketing plan of Shampoo
 
Surf Excel 4Ps of Marketing
Surf Excel 4Ps of MarketingSurf Excel 4Ps of Marketing
Surf Excel 4Ps of Marketing
 
Marketing Mix Analysis on Unilever
Marketing Mix Analysis on Unilever Marketing Mix Analysis on Unilever
Marketing Mix Analysis on Unilever
 
Unilever
UnileverUnilever
Unilever
 
Chocolate presentation
Chocolate presentationChocolate presentation
Chocolate presentation
 
Marketing strategy of a deodorant
Marketing strategy of a deodorantMarketing strategy of a deodorant
Marketing strategy of a deodorant
 
Case Study - How HORLICKS Avoided Being Dated
Case Study - How HORLICKS Avoided Being DatedCase Study - How HORLICKS Avoided Being Dated
Case Study - How HORLICKS Avoided Being Dated
 
Branding of Fogg
Branding of FoggBranding of Fogg
Branding of Fogg
 
Cadbury's Media Planning
Cadbury's Media PlanningCadbury's Media Planning
Cadbury's Media Planning
 
Imc bournvita final
Imc bournvita finalImc bournvita final
Imc bournvita final
 
Shampoo Market Research
Shampoo Market ResearchShampoo Market Research
Shampoo Market Research
 
Research proposal on dove edited
Research proposal on dove editedResearch proposal on dove edited
Research proposal on dove edited
 
Marketing strategy of cadbury company
Marketing strategy of cadbury companyMarketing strategy of cadbury company
Marketing strategy of cadbury company
 
Cadbury Dairy Milk - Brand Observation Portfolio
Cadbury Dairy Milk - Brand Observation PortfolioCadbury Dairy Milk - Brand Observation Portfolio
Cadbury Dairy Milk - Brand Observation Portfolio
 

Ähnlich wie Marketing Research Trip to Japan

Finding meaning in the muddle
Finding meaning in the muddleFinding meaning in the muddle
Finding meaning in the muddleJohn McCreery
 
Crispies branding pepsico fritolays fmcg
Crispies   branding pepsico fritolays fmcgCrispies   branding pepsico fritolays fmcg
Crispies branding pepsico fritolays fmcgPrabal Malhan
 
compative analisies of SKU of pepsico and coco-cola in patna market
compative analisies of SKU of pepsico and coco-cola in patna marketcompative analisies of SKU of pepsico and coco-cola in patna market
compative analisies of SKU of pepsico and coco-cola in patna marketNawnit Kumar
 
Aprojectreportoncompetitionbetweenpepsicoandcocacolabrands 1(1)
Aprojectreportoncompetitionbetweenpepsicoandcocacolabrands 1(1)Aprojectreportoncompetitionbetweenpepsicoandcocacolabrands 1(1)
Aprojectreportoncompetitionbetweenpepsicoandcocacolabrands 1(1)Khushboo Agarwal
 
にっぽんの宝物 世界大会 2023 当日冊子.pdf
にっぽんの宝物 世界大会 2023 当日冊子.pdfにっぽんの宝物 世界大会 2023 当日冊子.pdf
にっぽんの宝物 世界大会 2023 当日冊子.pdfUndiscovered Gems of Japan
 
Frankly brandguide web-v2.5
Frankly brandguide web-v2.5Frankly brandguide web-v2.5
Frankly brandguide web-v2.5goosedesignltd
 
Cross Cultural Practices of Select MNC's
Cross Cultural Practices of Select MNC'sCross Cultural Practices of Select MNC's
Cross Cultural Practices of Select MNC'sSukhman Singh
 
Give an example of how culture would impact a marketing strategy. .docx
Give an example of how culture would impact a marketing strategy. .docxGive an example of how culture would impact a marketing strategy. .docx
Give an example of how culture would impact a marketing strategy. .docxhanneloremccaffery
 
The aspects of Japan in all subjects .pptx
The aspects of Japan in all subjects .pptxThe aspects of Japan in all subjects .pptx
The aspects of Japan in all subjects .pptxTarekElHalabi2
 
The Marketing in UNIQLO edited
The Marketing in UNIQLO editedThe Marketing in UNIQLO edited
The Marketing in UNIQLO editedrachelhch
 
Asian Fashion & Lifestyle Market Pre-study - Korea
Asian Fashion & Lifestyle Market Pre-study - KoreaAsian Fashion & Lifestyle Market Pre-study - Korea
Asian Fashion & Lifestyle Market Pre-study - KoreaBusiness Finland
 
Pepsico.....by danish
Pepsico.....by danishPepsico.....by danish
Pepsico.....by danishDanish Khan
 
Japanese confectionery industry robust in recession.
Japanese confectionery industry robust in recession.Japanese confectionery industry robust in recession.
Japanese confectionery industry robust in recession.tiresomeardor8248
 
Nespresso Eco-Capsules
Nespresso Eco-CapsulesNespresso Eco-Capsules
Nespresso Eco-CapsulesZachary Lynch
 
Top 10 Multinational companies in Pakistan 2019 | The Job Listing
Top 10 Multinational companies in Pakistan 2019 | The Job ListingTop 10 Multinational companies in Pakistan 2019 | The Job Listing
Top 10 Multinational companies in Pakistan 2019 | The Job ListingThe job Listing
 
International marketing management group 12- starbucks
International marketing management  group 12- starbucksInternational marketing management  group 12- starbucks
International marketing management group 12- starbuckstanujmathur99
 

Ähnlich wie Marketing Research Trip to Japan (20)

Pepsico Strategy
Pepsico StrategyPepsico Strategy
Pepsico Strategy
 
Finding meaning in the muddle
Finding meaning in the muddleFinding meaning in the muddle
Finding meaning in the muddle
 
Crispies branding pepsico fritolays fmcg
Crispies   branding pepsico fritolays fmcgCrispies   branding pepsico fritolays fmcg
Crispies branding pepsico fritolays fmcg
 
compative analisies of SKU of pepsico and coco-cola in patna market
compative analisies of SKU of pepsico and coco-cola in patna marketcompative analisies of SKU of pepsico and coco-cola in patna market
compative analisies of SKU of pepsico and coco-cola in patna market
 
Aprojectreportoncompetitionbetweenpepsicoandcocacolabrands 1(1)
Aprojectreportoncompetitionbetweenpepsicoandcocacolabrands 1(1)Aprojectreportoncompetitionbetweenpepsicoandcocacolabrands 1(1)
Aprojectreportoncompetitionbetweenpepsicoandcocacolabrands 1(1)
 
にっぽんの宝物 世界大会 2023 当日冊子.pdf
にっぽんの宝物 世界大会 2023 当日冊子.pdfにっぽんの宝物 世界大会 2023 当日冊子.pdf
にっぽんの宝物 世界大会 2023 当日冊子.pdf
 
Frankly brandguide web-v2.5
Frankly brandguide web-v2.5Frankly brandguide web-v2.5
Frankly brandguide web-v2.5
 
Cross Cultural Practices of Select MNC's
Cross Cultural Practices of Select MNC'sCross Cultural Practices of Select MNC's
Cross Cultural Practices of Select MNC's
 
Give an example of how culture would impact a marketing strategy. .docx
Give an example of how culture would impact a marketing strategy. .docxGive an example of how culture would impact a marketing strategy. .docx
Give an example of how culture would impact a marketing strategy. .docx
 
The aspects of Japan in all subjects .pptx
The aspects of Japan in all subjects .pptxThe aspects of Japan in all subjects .pptx
The aspects of Japan in all subjects .pptx
 
The Marketing in UNIQLO edited
The Marketing in UNIQLO editedThe Marketing in UNIQLO edited
The Marketing in UNIQLO edited
 
Asian Fashion & Lifestyle Market Pre-study - Korea
Asian Fashion & Lifestyle Market Pre-study - KoreaAsian Fashion & Lifestyle Market Pre-study - Korea
Asian Fashion & Lifestyle Market Pre-study - Korea
 
AMBUSH
AMBUSH AMBUSH
AMBUSH
 
Pepsico.....by danish
Pepsico.....by danishPepsico.....by danish
Pepsico.....by danish
 
Japanese confectionery industry robust in recession.
Japanese confectionery industry robust in recession.Japanese confectionery industry robust in recession.
Japanese confectionery industry robust in recession.
 
Nespresso Eco-Capsules
Nespresso Eco-CapsulesNespresso Eco-Capsules
Nespresso Eco-Capsules
 
Top 10 Multinational companies in Pakistan 2019 | The Job Listing
Top 10 Multinational companies in Pakistan 2019 | The Job ListingTop 10 Multinational companies in Pakistan 2019 | The Job Listing
Top 10 Multinational companies in Pakistan 2019 | The Job Listing
 
Softdrinks
SoftdrinksSoftdrinks
Softdrinks
 
Skinny girlpresentation
Skinny girlpresentationSkinny girlpresentation
Skinny girlpresentation
 
International marketing management group 12- starbucks
International marketing management  group 12- starbucksInternational marketing management  group 12- starbucks
International marketing management group 12- starbucks
 

Marketing Research Trip to Japan

  • 1. Research Trip to Japan Lucas Motta December 4-18 Studying international and local marketing strategies and how they have adapted to different cultures and societies.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Interviewing Harry Sakai (General Manager of Sales) and Takafumi Nakagawa (Deputy Manager of Sales) of Sapporo International
  • 8. At Miyako Hotel in Kyoto with one of their Public Relations Representative
  • 9. With Akane Kato (Marketing Planner), Taketoshi Nishihara (Supervisor), and Jin Shimada (Strategic Planning Director) of Hakuhodo Inc.